Bali was the brainchild of Sam and Sara Stein in the 1920's. Sara's bra concept went way beyond the style of those times, which was to project a flat silhouette. She created a better garment -- the Bali bra -- one that would be functional with an emphasis on comfortable fit and good looks. What started as a literal Mom and Pop operation grew to be one of America's finest lingerie brands, now owned by Hanes. The line includes Bali bras, including longlines and camisole styles, panties, and shapewear. The company has continued its commitment to creating the best possible product with luxurious fabrics, uncompromising quality, and a fit beyond compare. 

Bali knows we're not all a size 2 and makes lingerie meant to enhance all body types. Their support bra selections include minimizers, Bali longline and wire-free bras, seamless bras, lace, stretch cotton, and no-slips straps. Here are some HerRoom customer faves:

One thing to note about Bali Bras: They're cut generously. Some women find they can wear one cup size smaller than they usually buy.

Bali is no slouch when it comes to panties and shapewear. The Bali briefs are always bestsellers on HerRoom. The all-cotton briefs are as soft as a second skin with just enough stretch to prevent them from riding up. The Bali Downtime Stretch Cotton Brief Panties are a customer favorite, with their comfort waist band and flat leg bands. You won't go wrong with any of the Bali stretch cotton panty styles.

Bali panties include a large variety of control briefs as well. Whether you're looking for firm, moderate or light control there is a Bali panty style for you. The Skimp Skamp Brief Collection combines high style with great fit. The Bali Lacy Skamp Hikini Panties were the winner of the Undies Awards for best high-cut brief, and with good reason. The high cut leg is flattering for most body types and has great back coverage. The Skimp Skamp collection features a back seam for great shaping too.

Any company that understands comfort and fit as well as Bali does is bound to make great shapewear. From control panel briefs to thigh slimmers and bust-to-bottom body slimmers, Bali has lots of solutions to fashion challenges.

Bali continues a long tradition of innovation. The Steins were the first to re-shape American women's lingerie and never stopped coming up with new ideas; they designed and manufactured the very first bias-cut bra and first cotton bra, for example. Now a part of another great tradition, Bali maintains the standards of comfort and fit that we women deserve without ever forgetting that we want to look great too.