Bluebella, a modern, sensual lingerie and sleepwear brand was founded in 2005 by Emily Bendell. Ms. Bendell asserts that the prototypical Bluebella woman sees sexy lingerie as a fashion item, a self-indulgent treat that must not just lie in a drawer in the boudoir - it should be enjoyed on an everyday basis to make life more exciting. 

The London-based Bluebella design team launches four fashion collections per year, with many tantalizing mid-season treats. Bluebella's designs definitely reflect a modernism, employing unusual fabrics and embellishments, thereby supplying exquisite new styles and silhouettes. All creations are exclusively manufactured to Bluebella's quality standards, ensuring innovative collections for each season. 

This relatively new lingerie brand has won numerous awards, including the 2015 UK Lingerie Award for Boudoir Brand of the Year and finalist for Independent Directional Brand of the Year. In 2014, the Lingerie Collective Best Brand. In 2013, Great British Entrepreneur Awards for Small Business of the Year and Most Captivating Entrepreneur. 2013 and 2012 found Bluebella winning even more prestigious awards.

But enough about that. What can Bluebella do for you? How about make you feel fabulous and supply you with provocative lingerie that's not only the finest quality, but also affordable so you can enjoy it 24 hours a day? Strappy bras and matching panties with names like Caterina, Angelina, Caitlin and more will have you wanting more, many covering just the "naughty bits" for a teasing display. The provocative Solitaire bodysuit takes you from daywear to playwear with its plunge front, low-cut back and high-cut legs. And for a special treat, Bluebella includes gartered brief panties to get pulses racing. 

HerRoom is always looking for sensual, fabulous lingerie for your needs and is thrilled to be able to bring this British brand to you!