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One thing women truly understand is comfort. Women have had to get used to lingerie that pushes and pulls in many different directions, leaving them tugging at it all day. You don't need to do this with Elita lingerie. All products in the collections offer the ultimate in comfort, moisture absorbency and versatility. Designed with the active woman in mind, Elita lingerie uses feminine designs with natural-looking contours, making them with only the most comfortable materials - cotton, modal, Lycra spandex, viscose and microfiber, which are not only comfy, but eco-friendly. Elita offers panties ranging from the classic high cut to low-rise and seamless. Bras are also offered in many different styles and designs. Elita devotees never go without comfort or style.

Elita is the leading brand of active body fashions in Canada. It has been owned by Stanfields Ltd., a leading Canadian manufacturer of underwear and intimate lingerie, since 2012. A well-orchestrated marketing program has helped Elita become a highly recognized brand in the world of lingerie throughout North America and Canada. Innovative fabrics and high tech designs for figures from petite to plus size have made Elita a household name.

Elita bases all of their lingerie on the need for comfort. Their designs are for a woman with high energy, always on the go, who does not want to worry about her bra and panties. The lingerie produced is so comfortable that the woman shouldn't even notice it throughout the day into the night. Each Elita bra, underwear, camisole, and slip collection is made with comfort, style and design. The collections HerRoom.com features are: Classic, Elita Plus, Les Essentiels, Seamless, Signature, Silk Magic, The Naturals, Seamless Signature and Warm Wear base layers. Les Essentiels is one of the most popular collections that established Elita as a fashion lingerie innovator. The cotton collection features just a touch of spandex.

Elita is no stranger to HerRoom.com's Undie Awards. It won the Best Seamless Bra for an Average Figure in 2011. The bra is simply comfortable as it features no underwires or padding, but reviewers said it felt like cozy pajamas. The bra can be worn as a sports, nursing, sleep or weekend wear. Elita also won the Selected Thong award in 2011 for the Silk Magic Thong, made of body-hugging, silky soft microfiber.

How can you not love bras and panties that feel like pajamas? Customers say the styles are not only comfortable, but feature a touch of Lycra spandex for stretch and shape retention. The design team is committed to creating feminine and fashionable body fashions that offer style, quality, comfort, fit and value. After finding Elita intimates, one customer noted, "There is no way I could go back to those torturous contraptions with underwires and hooks and straps that cut into your shoulders."

Elita does not want women to feel they ever have to sacrifice style and exquisite design for comfort. Bras and panties that move with you as well as the timeless designs of classic lingerie are what help Elita stay ahead in the world of fashion and comfort.