Emporio Armani dresses a woman in a style that is also functional and fun. Maximum comfort and fashion are the most important attributes when it comes to this collection. Like the other signature Armani collections, the Emporio Armani Women's Underwear Collection prides itself on being practical, high quality and beautiful. Giorgio Armani always says, "Elegance is not about being noticed, it’s about being remembered." The Emporio Armani collection follows his statement with its collections by creating flawless styles with chic and perfected craftsmanship. The woman wearing styles from the Emporio Armani collections will be remembered for their functional, fun and trendy styles.
Giorgio Armani is one of the most well known fashion designers in the world. His clean, tailored lines have made him a leader in the fashion industry since his namesake brand, Armani hit the scenes in 1975. Since then Giorgio Armani has created many collections ranging from perfumes to jeans to accessories and then underwear. In 1982 the Emporio Underwear Collection hit the stands in Europe as a way to dress those that wore it in an urban, stylish, yet cozy undergarment. The collection was introduced to the United States in the early 2000s. Giorgio Armani is well known for his use of unconventional advertising methods. He was one of the first designers to advertise with television spots, enormous street ads and direct mail advertisements. He was also one of the first designers to partner with the cinema to design clothing movies to give the collections maximum exposure.
Each year Milan's fashion week spotlights Emporio Armani. It is the only collection of the designer's in that spotlight. The collection gained worldwide attention when Victoria Beckham joined as the model in 2009. David Beckham, Megan Fox, Cristiano Ronaldo and Rihanna have also been the face and body of Emporio Armani. The sleek microfiber of the Camelia bras and panties give the style a smooth look under any type of clothing while the stretchy lacy and mesh in the Gardenia lingerie give the style a trendy, sexy feel. The Emporio Armani Stretch Cotton Trunk was selected for the 2010 and 2011 for the Undies Award Best Trunk.
Those who fall in love with Emporio Armani say they remain loyal to the brand from the day they buy the first article of clothing. Customers say there are few collections with accessible prices that make it into the international spotlight, but Emporio Armani targets the everyday lifestyle of women at every age. This lifestyle yearns for a moment of comfort in the craziness of life. Women say the panties are so soft they can either wear them under clothing or even just sitting around the house with a matching top.
Looking and feeling beautiful is what Emporio Armani is all about. The elegance of the collection's panties and bras bring that feel to the everyday woman while allowing them to be active throughout the day. Like all of Giorgio Armani's collection, the Emporio Armani collection promises a timeless sense of style.