---

Hanes is most often associated with providing comfort for everyday wear. Hanes bras, panties, shapewear, hosiery and socks let women walk out the door in the morning knowing they look good, but mostly knowing they are going to make it through the day without being annoyed by their undergarments. Most Hanes panties are made with 100% cotton, allowing you to breathe throughout the day. The genius tagless idea made Hanes a hero for getting rid of what used to be an irritating necessity. Hanes knows it's the little things that make women happy.

One thing that has remained constant over the last century is comfort. Brothers John Wesley Hanes and P. H. Hanes decided to make a dime on this thought; however, it took them a few years to get it together. In the 1800s the brothers founded Hanes as a tobacco business. They then sold the company and split up. John Wesley's focus became hosiery while P.H. manufactured men's underwear. In 1965 the brothers merged the businesses, creating the timeless Hanes brand. The brand introduced L'eggs in 1969, a new way to package hosiery in clever plastic eggs. This was so successful L'eggs became a separate division of the company. In 1979 Sara Lee Corporation acquired the operating divisions of Hanes Corporation. Sara Lee Hosiery, Hanes Hosery and L'eggs Products, Inc., and they have all been under the same corporate umbrella since 1987.

Celebrity spokesmen Michael Jordan and Charlie Sheen cashed in on the Hanes comfort drive. In 2005 the new ad campaign featuring the slogan, "Look who we've got our Hanes on now," featured other celebrities including Damon Wayans, Matthew Perry and Jennifer Love Hewitt. Each year the campaign grew to include more celebrities. Their point is that no one can resist the comfort and style of Hanes.

Hanes bras continue with the comfort theme in contour/t-shirt underwire bras, unlined (unpadded) wireless styles, bandini pullovers with straps that push down at the sides for a strapless look, wire-free push-up styles, XTemp CoolComfort wireless contour, and pullover racerback bras with ComfortFlex fit and wicking tech to whisk moisture away. Racerback bras also come in a convenient multipack in fashion and neutral colors.  If there's anything a woman wants to feel comfortable in, it's definitely her bra...and her panties too, which Hanes has also worked their magic on.

The world reaches for the comfort and stability of Hanes on a daily basis. Hanes is known for their multipacks of panties sold at reasonable prices. Hanes' panties now include full briefs, high-cut briefs, bikinis and hipsters. The Ultimate ComfortSoft Lounge Boxer of silky rayon/polyester comes in a 3-pack for your convenience, as do the Ultra Light Breathable Panties of 100% polyester in a handy 4-pack. Hanes Cool Comfort Sporty Cotton Hipster Panty in a 6-pack is sure to be a real competitor since it actually cools your surface body temperature. Cotton and cotton blends will always be popular for natural comfort, and these are also available for your under-wearing. 

Hanes also does their part to make the world a better place. Their biggest charitable donation has been with socks. Hanes teamed up with the Salvation Army for their Virtual Sock Drive that gave online users a way to give free of cost by clicking a "Donate Now" button on Facebook. Up to 500,000 socks were donated to charity through this drive. HanesBrands as a whole has received the Decade of Excellence Award from the United Way for over ten years of charitable donations.

More than half of America owns at least one Hanes bra, underwear, or Silk Reflections hosiery item. Comfort and value go hand-in-hand when you put on one of the  Hanes classic styles. Wrapping yourself in comfort never felt so good.