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Long ago lingerie was meant to be worn but definitely not seen. The Honeydew Intimates Collection took lingerie out of the boring zone and charged it up with bursts of color, wild prints and distinct designs. The Honeydew collection is a mix of functional, flirty and frisky whether putting on a bra under work clothes or slipping on a new pair of panties for a night out. Being girly never felt so good, especially with a Honeydew intimates bralette.

Honeydew was created by Benny Zafrani in Los Angeles in 2002. Zafrani started the line after many years in the fashion market with his family who owned and operated an intimates apparel line. He joined forces with his family to design a line of lingerie that defied the classic nude, black and white lingerie of yesterday. Though Honeydew has become a household name in the world of lingerie, the company has stayed true to its roots. Zafrani's father, Motty is in charge of manufacturing, his mother, Riki is an editor at the company, and his brothers and extended family members work for the company as well. Keeping Honeydew playful, colorful and fashionable is the main goal of the Zafrani family. The family-owned business must be doing something right, as Honeydew is now a presence in the global fashion market. The collection is now sold in over 2,200 retail locations and many online retailers.

Honeydew's signature underwear item was the rumba boyshort panty with brightly colored ruffles. Sure to bring back the magical feeling of childhood, the luminous panties were not only bursting with color, but also offered comfort and elegance. The Honeydew collection is comprised of lace, nylon and soft fabrics in bras, panties, camis, lounge sets and sleepwear. Everything in the Honeydew collection is exciting. This is one reason so many celebrities are jumping on the Honeydew bandwagon. Drew Barrymore, Paris Hilton, Halle Berry and Jessica Simpson are just a few celebrities who enjoy the refreshing experience of Honeydew intimates. The collection has been featured in fashion magazines like InStyle, Redbook, Shape and Vanity Fair.

Honeydew customers say they loved the look of the former ruffled panties which brought back nostalgic feelings from childhood, but also gave them a sexy feel. Most loved the bright colors and newer styles, but mostly loved that they were comfortable and perfect for everyday wear. Fast forward to the present day where playful colorful styles are even more exciting. Customers warn you won't be able to select just one style because Honeydew is just too addictive.

Honeydew knows the modern woman is multifaceted. She can be classic while still being bright and colorful. Honeydew boyshort panties worn with a camisole in a whimsical print is just something that should grace every woman's wardrobe for a fun feeling. The Honeydew collection promises to fill lingerie drawers everywhere with styles that will make women feel classy, sexy and comfortable.