What do you think of when you hear the name La Perla? We think of Italian couture fabrics, and designers creating exquisite lingerie. La Perla artisans give great importance to the designing phase, using an in-depth knowledge of the body, the fusion of innovation and tradition, the continuous quest for quality, and the attention paid to image. These are the elements that transformed a small Italian corsetry factory in Bologna, founded by Ada Masotti in 1954, into La Perla Group, a market leader in the lingerie and women's swimwear sectors today.

Alberto Masotti, the founder's son, graduated medical school in the sixties, then decided to dedicate himself to the family's business. Today he is President of La Perla Group. Olga Masotti, Dr. Masotti's wife, is first stylist of the swimwear fashions and supervisor of the Pret-a-Porter collection. Daughter Anna has joined the artistic management team.

La Perla has achieved worldwide recognition as an undisputed leader in the upscale lingerie fashion industry. Beautiful designs, exceptional fabrics and trims, and the creative use of sheer and opaque in certain intimate apparel, set this company's products apart.

The fame of La Perla's fit has won the loyalty of customers throughout the world. Their secret? La Perla fits each pattern to a body, not a mannequin. Through this process, La Perla designers can see how the materials stretch and give support to a woman's curves, producing garments that are both exquisite and truly form fitting.

The La Perla line is as varied as it is renowned. Bra styles include lace confections with soft cups, in a triangle style and underwires, as well as silky smooth tee shirt bras and bandeaus.  For a company known for high style, La Perla tee shirt bras are surprisingly popular. Customers says they are the best bras they've ever owned, soft and easy to wear. For those times when you're going for a more Euro-design look, there are exquisitely delicate lace bras, some of which are unlined and sheer. Other styles are adorned with scalloped embroidery or eyelet lace.

Panties are offered in many styles, including g-strings, thongs, tanga pants, hipsters and briefs. Customers love the exceptional style, perfect fit and elegance and say these garments are worth every penny.

As such a high-end brand, La Perla is often thought of as special occasion lingerie, but the superb fit, comfort and enduring quality of their bras, panties, chemises and other lingerie make La Perla a go-to brand for many shoppers. Women who appreciate the unique combination of perfect fit and comfort along with a beautiful design sensibility choose La Perla lingerie for themselves again and again.

Herroom.com carries a broad selection of Lingerie including La Perla bras, panties, La Perla thongs, camis and loungewear. The top selling pieces can be found in the Sexy Town, Simply, and Souple Collections. This beautiful lingerie from La Perla is sold through La Perla Boutiques in Europe and the US, and is available today at herroom.com.