Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces. Read more...
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Maidenform Custom Lift Embellished Convertible Push-Up Bra 9473
Maidenform
9473 Custom Lift Embellished Convertible Push-Up Bra
30% Off Today! (or more)
$38.00
Now: $25.95
WhiteLatte Lift/IvoryWild Strawberry/ShellNavy/Roaming BlueGrey Slate/CaribbeanBlack/Body Beige
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See Discount in Cart
Maidenform 9473 reviews
Maidenform Center of Attention Fishnet Cup Demi Bra 0413FC
Maidenform
0413FC Center of Attention Fishnet Cup Demi Bra
30% Off Today! (or more)
$44.00
Now: $29.95
Venture Pink w/SmokeBlack w/ Body Beige
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Maidenform 0413FC reviews
Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra 9428M
Maidenform
9428M Custom Lift Natural Boost Point d'Esprit Demi Bra
30% Off Today! (or more)
$38.00
Now: $25.95
Shell with IvoryCamera Red w/BodyBeigeBlack w/ Body Beige
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Maidenform 9428M reviews
Maidenform Smooth Luxe Tailored Demi Bra 9470
Maidenform
9470 Smooth Luxe Tailored Demi Bra
30% Off Today! (or more)
$42.00
$19.95 - $27.95
WhiteHoneysuckle/Ooh LilacMorning FogBlack/Spicy Bronze
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Maidenform 9470 reviews
Maidenform One Fabulous Fit Tailored Demi Bra 7966
Maidenform
7966 One Fabulous Fit Tailored Demi Bra
30% Off Today! (or more)
$38.00
Now: $25.95
Paris Animal PrintParis Nude w/Ivoryblack w/steel Grey
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Maidenform 7966 reviews
Maidenform Vintage Chic High Waisted Thigh Slimmer with Lace 2042
Maidenform
2042 Vintage Chic High Waisted Thigh Slimmer with Lace
30% Off Today! (or more)
$49.00
Now: $29.95
Latte LiftBlack
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Maidenform 2042 reviews
Maidenform Comfort Devotion Ultimate Wirefree Demi Bra 9453
Maidenform
9453 Comfort Devotion Ultimate Wirefree Demi Bra
30% Off Today! (or more)
$42.00
Now: $28.95
Morning Fog/BlackBlack
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Maidenform 9453 reviews
Maidenform Smooth Luxe Push Up T-Shirt Demi Bra 9476
Maidenform
9476 Smooth Luxe Push Up T-Shirt Demi Bra
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$42.00
Now: $27.95
Navy/Black
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Maidenform 9476 reviews
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Maidenform Custom Lift Embellished Convertible Push-Up Bra
Maidenform 9473 reviews
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The Maidenform Custom Lift Embellished Convertible Push-Up Bra 9473 is convertible from classic straps to a crossed back in seconds! Push-up padding varies by cup size for custom lift! Maidenform's Custom Lift Embellished Convertible Push-Up Bra is made of nylon/elastane.
Featured Review:
KayKay from Atlanta,GA
Height: Average Height (5'4"-5'8")      Age: 40s
Posted: June 05, 2017

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Maidenform Center of Attention Fishnet Cup Demi Bra
Maidenform 0413FC reviews
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The Maidenform Center of Attention Fishnet Cup Demi Bra 0413FC features heavy graduated padding along bottoms and sides of cup, giving you serious push-up lift. Maidenform's Center of Attention Fishnet Cup Demi Bra is made of nylon/spandex.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 12, 2017

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Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra
Maidenform 9428M reviews
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The Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra 9428M increases your bust one cup size and has the look of a pretty everyday bra. Maidenform's Custom Lift Natural Boost Point d'Esprit Demi Bra is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 04, 2016

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Maidenform Smooth Luxe Tailored Demi Bra
Maidenform 9470 reviews
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The Maidenform Smooth Luxe Tailored Demi Bra 9470 features an embedded underwire for your wearing comfort. Top cup edges are fused, and seamless sides have laser-cut edges for invisible look under clothing. Maidenform's Smooth Luxe Tailored Demi Bra is made of nylon/elastane.
Featured Review:
Evan from California
Height: Petite (5'3" and under)      Age: 20s
Posted: July 23, 2015

(some colors on sale)
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Maidenform One Fabulous Fit Tailored Demi Bra
Maidenform 7966 reviews
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The Maidenform One Fabulous Fit Tailored Demi Bra 7966 offers an ideal fit and appearance. Maidenform's One Fabulous Fit Tailored Demi Bra is made of nylon/spandex.
Featured Review:
Lynn from Wilmington NC
Height: Petite (5'3" and under)      Age: 60s
Posted: April 19, 2017

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Maidenform Vintage Chic High Waisted Thigh Slimmer with Lace
Maidenform 2042 reviews
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The Maidenform Vintage Chic High Waisted Thigh Slimmer with Lace 2042 features pretty lace at the top front sides. Maidenform's Vintage Chic High Waisted Thigh Slimmer with Lace has silicone gripper elastic along the top interior back for stay-put fit.
Featured Review:
Ruby from Imperial
Height: Petite (5'3" and under)      Age: 50s
Posted: September 14, 2015

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Maidenform Comfort Devotion Ultimate Wirefree Demi Bra
Maidenform 9453 reviews
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The Maidenform Comfort Devotion Ultimate Wirefree Demi Bra 9453 has contour/t-shirt wireless cups with light padding for shape and support. Maidenform's Comfort Devotion Ultimate Wirefree Demi Bra has a U-shaped back.
Featured Review:
Hester from Cathedral City
Height: Petite (5'3" and under)      Age: 70s
Posted: February 10, 2017

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Maidenform Smooth Luxe Push Up T-Shirt Demi Bra
Maidenform 9476 reviews
Colors:
Details:
The Maidenform Smooth Luxe Push Up T-Shirt Demi Bra 9476 features silky, seamless cups with heavy graduated padding along bottom and sides. Sides are seamless with laser-cut edges for an invisible look under clothing. Maidenform's Smooth Luxe Push Up T-Shirt Demi Bra is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 11, 2017

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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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