Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces. Read more...
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Maidenform Comfort Devotion Extra Coverage Bra 9436
Maidenform
9436 Comfort Devotion Extra Coverage Bra
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$42.00
$24.95 - $29.40
WhiteIvoryBody BeigeNavyGrey SlateBlack
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Maidenform 9436 reviews
Maidenform Comfort Devotion Embellished Demi Bra 9441
Maidenform
9441 Comfort Devotion Embellished Demi Bra
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$42.00
$19.95 - $29.40
White w/GlossLatte Lift/IvoryWild Strawberry/PinkCamera Red-Y/BlackRed Masquerade/SilverNavy With DotMorning Fog w/ StoneBlack/Body Beige
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Maidenform 9441 reviews
Maidenform Ready to Shape V Neck Lace Trimmed Tank 1236
Maidenform
1236 Ready to Shape V Neck Lace Trimmed Tank
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$45.00
Now: $31.50
WhiteIvoryBlack
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Maidenform 1236 reviews
Maidenform Invisible Torsette Power Body Briefer 2057
Maidenform
2057 Invisible Torsette Power Body Briefer
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$36.00
Now: $25.20
Paris NudeBlack
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Maidenform 2057 reviews
Maidenform Endlessly Smooth Plunge Bodybriefer DM1008
Maidenform
DM1008 Endlessly Smooth Plunge Bodybriefer
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$58.00
Now: $40.60
Latte LiftBlack
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Maidenform DM1008 reviews
Maidenform Comfort Devotion Tailored Plunge Push Up Bra 9442
Maidenform
9442 Comfort Devotion Tailored Plunge Push Up Bra
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$42.00
$24.95 - $29.40
Latte LiftCamera Red-YNavy/White DotBlackGentle Animal PrintLasting Leopard
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Maidenform 9442 reviews
Maidenform Comfort Devotion Spacer Demi Bra DM9350
Maidenform
DM9350 Comfort Devotion Spacer Demi Bra
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$42.00
Now: $29.40
WhiteLatte Lift/IvoryBlack/Body Beige
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Maidenform DM9350 reviews
Maidenform Comfort Devotion Custom Lift Strapless Bra 9417
Maidenform
9417 Comfort Devotion Custom Lift Strapless Bra
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$42.00
Now: $29.40
WhiteLatte LiftBlack
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Maidenform 9417 reviews
Maidenform Comfort Devotion Strapless Bra 9405
Maidenform
9405 Comfort Devotion Strapless Bra
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$42.00
Now: $24.95
WhiteLatte Lift w/ BlackBlack
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Maidenform 9405 reviews
Maidenform Wrap Caftan MFF7650
Maidenform
MFF7650 Wrap Caftan
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$52.00
Now: $36.40
Heather Charcoal
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Maidenform MFF7650 reviews
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Maidenform Comfort Devotion Extra Coverage Bra
Maidenform 9436 reviews
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The Maidenform Comfort Devotion Extra Coverage Bra 9436 provides seamless, well-supported and nicely defined coverage with a lightly padded, contour cup design and cushioned underwires. Maidenform's Comfort Devotion Extra Coverage Bra has center pull straps that adjust in back.
Featured Review:
Ona from
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: May 15, 2017

(some colors on sale)
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Maidenform Comfort Devotion Embellished Demi Bra
Maidenform 9441 reviews
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The Maidenform Comfort Devotion Embellished Demi Bra 9441 pairs nicely with low-cut, plunge tops. Get a sleek finish and comfortable fit every time you wear Maidenform's Comfort Devotion Embellished Demi Bra.
Featured Review:
TC from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 04, 2017

(some colors on sale)
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Maidenform Ready to Shape V Neck Lace Trimmed Tank
Maidenform 1236 reviews
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The Flexees Ready to Shape V Neck Lace Trimmed Tank 1236 virtually nips and tucks the midsection creating a smooth, slimming effect. Flexees' Ready to Shape V Neck Lace Trimmed Tank looks amazing worn alone or layered with sweaters and jackets. Made of modal/elastane with lace of nylon/elastane.
Featured Review:
Evie from Dallas, Tx.
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 05, 2017

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Maidenform Invisible Torsette Power Body Briefer
Maidenform 2057 reviews
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The Maidenform Invisible Torsette Power Body Briefer 2057 lets you wear your own bras for individualized support. Top back edges and leg openings are laser-cut for a sleek, invisible look under clothing. Coated metal hook-and-eye closure at crotch, with knit lining for comfort. Maidenform's Invisible Torsette Power Body Briefer is made of silky nylon/elastane.
Featured Review:
Jenn from Northshore, MA
Height: Average Height (5'4"-5'8")      Age: 40s
Posted: May 18, 2017

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Maidenform Endlessly Smooth Plunge Bodybriefer
Maidenform DM1008 reviews
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The Maidenform Endlessly Smooth Plunge Bodybriefer DM1008 shapes and smooths and has removable straps for versatility. Maidenform's Endlessly Smooth Plunge Bodybriefer is made of nylon/spandex/cotton.
Featured Review:
Ida from Florida
Height: Petite (5'3" and under)      Age: 50s
Posted: September 12, 2016

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Maidenform Comfort Devotion Tailored Plunge Push Up Bra
Maidenform 9442 reviews
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The Maidenform Comfort Devotion Tailored Plunge Push Up Bra 9442 pumps up the cleavage via heavy, graduated padding. Turn up the sex appeal and move with comfort in this sexy little number. Maidenform's Comfort Devotion Tailored Plunge Push Up Bra is made of .
Featured Review:
FlipFlopXOXO from California
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: May 16, 2017

(some colors on sale)
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Maidenform Comfort Devotion Spacer Demi Bra
Maidenform DM9350 reviews
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The Maidenform Comfort Devotion Spacer Demi Bra DM9350 offers smooth, breathable comfort via spacer foam cups. Maidenform's Comfort Devotion Spacer Demi Bra is made of polyester/nylon/spandex.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 03, 2017

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Maidenform Comfort Devotion Custom Lift Strapless Bra
Maidenform 9417 reviews
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The Maidenform Comfort Devotion Custom Lift Strapless Bra 9417 features a customized lift for each bra size and convertible, removable straps for versatile styling. A = Padded lift, B = Lightly Padded lift, C = Moderate lift, D = Gentle lift. Maidenform's Comfort Devotion Custom Lift Strapless Bra has power bands along the interior sides and back with silicone gripper elastic for a stay-put fit.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 05, 2016

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Maidenform Comfort Devotion Strapless Bra
Maidenform 9405 reviews
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The Maidenform Comfort Devotion Strapless Bra 9405 features soft microfiber cup overlays, sides and back. Seamless cup is perfect to wear under t-shirts and other knits. Top back edges have silicone strips to help your bra stay in place. Maidenform's Comfort Devotion Strapless Bra has removable elastic straps that attach and adjust with coated metal hardware.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 14, 2017

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Maidenform Wrap Caftan
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The Maidenform Wrap Caftan MFF7650 has anti-odor properties and classic lapel styling. Maidenform's Wrap Caftan is made of rayon and spandex.

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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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