Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces. Read more...
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Maidenform One Fab Fit Pure Genius Racerback Bra 7112
Maidenform
7112 One Fab Fit Pure Genius Racerback Bra
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$38.00
Now: $26.60
WhiteLatte LiftBlack
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Maidenform 7112 reviews
Maidenform Comfort Devotion Embellished Demi Bra 9441
Maidenform
9441 Comfort Devotion Embellished Demi Bra
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$42.00
$19.95 - $29.40
White w/GlossLatte Lift/IvoryWild Strawberry/PinkCamera Red-Y/BlackRed Masquerade/SilverNavy With DotMorning Fog w/ StoneBlack/Body Beige
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Maidenform 9441 reviews
Maidenform Custom Lift Satin Demi Bra 9729
Maidenform
9729 Custom Lift Satin Demi Bra
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$38.00
$19.95 - $26.60
WhiteLatte LiftPink RibbonPlum DreamViolet PurpleSexy Grey AnimalBlackRed Snakeskin Print
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Maidenform 9729 reviews
Maidenform One Fab Fit Spacer Foam Bra DM7986
Maidenform
DM7986 One Fab Fit Spacer Foam Bra
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$38.00
Now: $26.60
WhiteLatte LiftSteel GreyBlack
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Maidenform DM7986 reviews
Maidenform Comfort Devotion Memory Foam T-Back Bra DM9502
Maidenform
DM9502 Comfort Devotion Memory Foam T-Back Bra
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$42.00
Now: $29.40
Latte LiftBlack
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Maidenform DM9502 reviews
Maidenform Center of Attention Cross Dye Lace Demi Bra 0413LC
Maidenform
0413LC Center of Attention Cross Dye Lace Demi Bra
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$44.00
$24.95 - $30.80
Gentle Peach w/IvoryRed Masquerade/blackPurple/Lilac PetalRising Smoke/PeachBlack w/ Body BeigeNavy/Destiny Pink
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Maidenform 0413LC reviews
Maidenform Love the Lift Push Up and In Lurex T-Back Bra DM9901
Maidenform
DM9901 Love the Lift Push Up and In Lurex T-Back Bra
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$44.00
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WhiteEvening BlushBlack
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Maidenform DM9901 reviews
Maidenform One Fabulous Fit Embellished Extra Coverage Bra 7958
Maidenform
7958 One Fabulous Fit Embellished Extra Coverage Bra
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$38.00
$21.95 - $26.60
Navy Tri Dot PrintParis Nude w/IvorySpotted Shell Printblack w/steel Grey
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Maidenform 7958 reviews
Maidenform Comfort Devotion Embellished Extra Coverage Bra 9437
Maidenform
9437 Comfort Devotion Embellished Extra Coverage Bra
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$42.00
Now: $29.40
IvoryBlack/Body Beige
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Maidenform 9437 reviews
Maidenform Custom Lift Extra Coverage T-Shirt Bra 9400
Maidenform
9400 Custom Lift Extra Coverage T-Shirt Bra
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$38.00
$21.95 - $26.60
WhiteTeal ParadiseDraped Leopard
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Maidenform 9400 reviews
Maidenform Custom Lift Embellished Convertible Push-Up Bra 9473
Maidenform
9473 Custom Lift Embellished Convertible Push-Up Bra
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$38.00
Now: $25.95
WhiteLatte Lift/IvoryWild Strawberry/ShellNavy/Roaming BlueGrey Slate/CaribbeanBlack/Body Beige
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Maidenform 9473 reviews
Maidenform Comfort Devotion Memory Foam Demi Bra DM9500
Maidenform
DM9500 Comfort Devotion Memory Foam Demi Bra
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$42.00
Now: $29.40
Latte Lift/IvoryNavy/Gloss
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Maidenform DM9500 reviews
Maidenform Custom Lift Extra Coverage Bra with Lace 9400L
Maidenform
9400L Custom Lift Extra Coverage Bra with Lace
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$38.00
$21.95 - $26.60
Navy/Black LaceVenture Pink
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Maidenform 9400L reviews
Maidenform Comfort Devotion Spacer Push Up Bra DM9352
Maidenform
DM9352 Comfort Devotion Spacer Push Up Bra
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$42.00
Now: $29.40
White/StoneLatte Lift/IvoryGranite Blue GreyBlack/Body Beige
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Maidenform DM9352 reviews
Maidenform Comfort Devotion Memory Foam Extra Coverage Bra DM9501
Maidenform
DM9501 Comfort Devotion Memory Foam Extra Coverage Bra
30% Off Today! (or more)
$42.00
Now: $29.40
Latte LiftBlack
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Maidenform DM9501 reviews
Maidenform Center of Attention Caged Mesh Demi Bra 0413CM
Maidenform
0413CM Center of Attention Caged Mesh Demi Bra
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$44.00
$24.95 - $30.80
Gentle Peach w/BlackRed/Black MaskBlack w/ Body Beige
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Maidenform 0413CM reviews
Maidenform Smooth Luxe Tailored Demi Bra 9470
Maidenform
9470 Smooth Luxe Tailored Demi Bra
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$42.00
$19.95 - $27.95
WhiteHoneysuckle/Ooh LilacMorning FogBlack/Spicy Bronze
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Maidenform 9470 reviews
Maidenform One Fabulous Fit Tailored Demi Bra 7966
Maidenform
7966 One Fabulous Fit Tailored Demi Bra
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$38.00
Now: $25.95
Paris Animal PrintParis Nude w/Ivoryblack w/steel Grey
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Maidenform 7966 reviews
Maidenform Comfort Devotion Strapless Bra 9405
Maidenform
9405 Comfort Devotion Strapless Bra
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$42.00
Now: $24.95
WhiteLatte Lift w/ BlackBlack
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Maidenform 9405 reviews
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Maidenform One Fab Fit Pure Genius Racerback Bra
Maidenform 7112 reviews
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The Maidenform One Fab Fit Pure Genius Racerback Bra 7112 features an easy access, plastic front closure. The Y-back is made of pretty stretch floral lace. Maidenform's One Fab Fit Pure Genius Racerback Bra features a seamless, contour cup that is perfect to wear under t-shirts and clingy knits.
Featured Review:
Susan from New Richmond, WI USA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: June 26, 2017

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Maidenform Comfort Devotion Embellished Demi Bra
Maidenform 9441 reviews
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The Maidenform Comfort Devotion Embellished Demi Bra 9441 pairs nicely with low-cut, plunge tops. Get a sleek finish and comfortable fit every time you wear Maidenform's Comfort Devotion Embellished Demi Bra.
Featured Review:
TC from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 04, 2017

(some colors on sale)
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Maidenform Custom Lift Satin Demi Bra
Maidenform 9729 reviews
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The Maidenform Custom Lift Satin Demi Bra 9729 is uniquely designed with the right amount of lift customized to your cup size. As the cup size increases, the padding decreases to give you a natural look. Maidenform's Custom Lift Satin Demi Bra is tagless for your comfort.
Featured Review:
Meme from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 11, 2017

(some colors on sale)
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Maidenform One Fab Fit Spacer Foam Bra
Maidenform DM7986 reviews
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The Maidenform One Fab Fit Spacer Foam Bra DM7986 features lightly padded, center pull cups with non-stretch, padded front straps that adjust in back with coated metal hardware. Maidenform's One Fab Fit Spacer Foam Bra has a breathable cup of polyester/spandex, and nylon/spandex sides and back.
Featured Review:
Janet from 49099
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: August 06, 2017

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Maidenform Comfort Devotion Memory Foam T-Back Bra
Maidenform DM9502 reviews
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The Maidenform Comfort Devotion Memory Foam T-Back Bra DM9502 supports and shapes the bust with lightly padded, memory foam underwire cups. Features lace trim on top of cups and on racerback. Maidenform's Comfort Devotion Memory Foam T-Back Bra is made of nylon/spandex.
Featured Review:
Nancy from Dover DE
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: August 25, 2016

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Maidenform Center of Attention Cross Dye Lace Demi Bra
Maidenform 0413LC reviews
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The Maidenform Center of Attention Cross Dye Lace Demi Bra 0413LC is beautiful, with floral lace overlay on cups. The medium padded, push up underwire cups lifts and supports the bust. Maidenform's Center of Attention Cross Dye Lace Demi Bra is made of nylon/rayon/spandex.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 12, 2017

(some colors on sale)
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Maidenform Love the Lift Push Up and In Lurex T-Back Bra
Maidenform DM9901 reviews
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The Maidenform Love the Lift Push Up and In Lurex T-Back Bra DM9901 has heavy graduated padding, racerback straps, front closure, and a smooth t-shirt cup. Maidenform's Love the Lift Push Up and In Lurex T-Back Bra is made of nylon/spandex.
Featured Review:
Jane from 48067
Height: Petite (5'3" and under)      Age: 60s
Posted: August 03, 2017

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Maidenform One Fabulous Fit Embellished Extra Coverage Bra
Maidenform 7958 reviews
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The Maidenform One Fabulous Fit Embellished Extra Coverage Bra 7958 offers a smooth, seamless cup with full coverage and light padding for modesty. Non-slip gripper strips on strap undersides. Maidenform's One Fabulous Fit Embellished Extra Coverage Bra is made of nylon/spandex.
Featured Review:
Mary from Bemidji/MN/USA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: August 17, 2017

(some colors on sale)
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Maidenform Comfort Devotion Embellished Extra Coverage Bra
Maidenform 9437 reviews
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The Maidenform Comfort Devotion Embellished Extra Coverage Bra 9437 offers extra cup coverage and smoothing at sides and back. Maidenform's Comfort Devotion Embellished Extra Coverage Bra is made of nylon/spandex.
Featured Review:
Claudean from Galveston,TX USA
Height: Average Height (5'4"-5'8")      Age: 80s and above
Posted: April 24, 2017

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Maidenform Custom Lift Extra Coverage T-Shirt Bra
Maidenform 9400 reviews
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The Maidenform Custom Lift Extra Coverage T-Shirt Bra 9400 provides beautiful lift and support to the bust with the lightly padded, push up, seamless underwire cups. Features convertible straps. Maidenform's Custom Lift Extra Coverage T-Shirt Bra is made of nylon/spandex.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 06, 2017

(some colors on sale)
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Maidenform Custom Lift Embellished Convertible Push-Up Bra
Maidenform 9473 reviews
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The Maidenform Custom Lift Embellished Convertible Push-Up Bra 9473 is convertible from classic straps to a crossed back in seconds! Push-up padding varies by cup size for custom lift! Maidenform's Custom Lift Embellished Convertible Push-Up Bra is made of nylon/elastane.
Featured Review:
KayKay from Atlanta,GA
Height: Average Height (5'4"-5'8")      Age: 40s
Posted: June 05, 2017

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Maidenform Comfort Devotion Memory Foam Demi Bra
Maidenform DM9500 reviews
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The Maidenform Comfort Devotion Memory Foam Demi Bra DM9500 features light padding and a lace inset at top of cups. Maidenform's Comfort Devotion Memory Foam Demi Bra is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 09, 2017

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Maidenform Custom Lift Extra Coverage Bra with Lace
Maidenform 9400L reviews
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The Maidenform Custom Lift Extra Coverage Bra with Lace 9400L beautifully supports and lifts the bust with lightly-padded, underwire cups. Features convertible straps and elegant floral lace overlay on cups. Maidenform's Custom Lift Extra Coverage Bra with Lace is made of nylon/spandex.
Featured Review:
Pat from Windsor Locks, CT, USA
Height: Petite (5'3" and under)      Age: 70s
Posted: May 31, 2017

(some colors on sale)
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Maidenform Comfort Devotion Spacer Push Up Bra
Maidenform DM9352 reviews
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The Maidenform Comfort Devotion Spacer Push Up Bra DM9352 is soft and has floral embroidered sides and back and convertible straps that can be worn traditional or crisscross styles. Maidenform Comfort Devotion Spacer Push Up Bra DM9352
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 03, 2017

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Maidenform Comfort Devotion Memory Foam Extra Coverage Bra
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The Maidenform Comfort Devotion Memory Foam Extra Coverage Bra DM9501 features lace trim. Lightly-padded, memory foam underwire cups support and shape the bust. Maidenform's Comfort Devotion Memory Foam Extra Coverage Bra is made of nylon/elastane.

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Maidenform Center of Attention Caged Mesh Demi Bra
Maidenform 0413CM reviews
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The Maidenform Center of Attention Caged Mesh Demi Bra 0413CM features push-up padding and classic sex appeal. Maidenform's Center of Attention Caged Mesh Demi Bra is made of nylon/spandex.
Featured Review:
Violet from Idaho
Height: Average Height (5'4"-5'8")      Age: 20s
Posted: December 26, 2016

(some colors on sale)
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Maidenform Smooth Luxe Tailored Demi Bra
Maidenform 9470 reviews
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The Maidenform Smooth Luxe Tailored Demi Bra 9470 features an embedded underwire for your wearing comfort. Top cup edges are fused, and seamless sides have laser-cut edges for invisible look under clothing. Maidenform's Smooth Luxe Tailored Demi Bra is made of nylon/elastane.
Featured Review:
Evan from California
Height: Petite (5'3" and under)      Age: 20s
Posted: July 23, 2015

(some colors on sale)
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Maidenform One Fabulous Fit Tailored Demi Bra
Maidenform 7966 reviews
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The Maidenform One Fabulous Fit Tailored Demi Bra 7966 offers an ideal fit and appearance. Maidenform's One Fabulous Fit Tailored Demi Bra is made of nylon/spandex.
Featured Review:
Lynn from Wilmington NC
Height: Petite (5'3" and under)      Age: 60s
Posted: April 19, 2017

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Maidenform Comfort Devotion Strapless Bra
Maidenform 9405 reviews
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The Maidenform Comfort Devotion Strapless Bra 9405 features soft microfiber cup overlays, sides and back. Seamless cup is perfect to wear under t-shirts and other knits. Top back edges have silicone strips to help your bra stay in place. Maidenform's Comfort Devotion Strapless Bra has removable elastic straps that attach and adjust with coated metal hardware.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 14, 2017

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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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