Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces. Read more...
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Maidenform Smooth Luxe Strapless Extra Coverage Bra 9472
Maidenform
9472 Smooth Luxe Strapless Extra Coverage Bra
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$44.00
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WhiteLatte LiftBlack
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Maidenform 9472 reviews
Maidenform Comfort Devotion Extra Coverage Wirefree Bra 9454
Maidenform
9454 Comfort Devotion Extra Coverage Wirefree Bra
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$42.00
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Latte Lift w/ BlackBlack w/ Body Beige
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Maidenform 9454 reviews
Maidenform Firm Foundations Waist Nipping Brief DM5003
Maidenform
DM5003 Firm Foundations Waist Nipping Brief
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$48.00
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Latte Lift ComboBlack Combo
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Maidenform Firm Foundations Torsette Bodybriefer DM5004
Maidenform
DM5004 Firm Foundations Torsette Bodybriefer
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$57.00
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Latte LiftBlack
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Maidenform DM5004 reviews
Maidenform Easy Up Pull-on Waistnipper 2368
Maidenform
2368 Easy Up Pull-on Waistnipper
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$43.00
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Latte LiftBlack
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Maidenform 2368 reviews
Maidenform Easy Up Strapless Firm Control Bodybriefer 1256
Maidenform
1256 Easy Up Strapless Firm Control Bodybriefer
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$64.00
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Latte LiftBlack
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Maidenform 1256 reviews
Maidenform Easy Up Hi Waist Brief 1454
Maidenform
1454 Easy Up Hi Waist Brief
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$41.00
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Latte LiftBlack
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Maidenform 1454 reviews
Maidenform Endlessly Smooth Foam Cup Slip DM1007
Maidenform
DM1007 Endlessly Smooth Foam Cup Slip
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$66.00
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Latte LiftBlack
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Maidenform DM1007 reviews
Maidenform Casual Comfort Wirefree Lift Bra DM1137
Maidenform
DM1137 Casual Comfort Wirefree Lift Bra
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$36.00
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WhiteParis NudeNavyBlack
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Maidenform Comfort Devotion Custom Lift Strapless Bra 9417
Maidenform
9417 Comfort Devotion Custom Lift Strapless Bra
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$42.00
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WhiteLatte LiftBlack
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Maidenform 9417 reviews
Maidenform Comfort Devotion Strapless Bra 9405
Maidenform
9405 Comfort Devotion Strapless Bra
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$42.00
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WhiteLatte Lift w/ BlackBlack
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Maidenform 9405 reviews
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Maidenform Smooth Luxe Strapless Extra Coverage Bra
Maidenform 9472 reviews
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The Maidenform Smooth Luxe Strapless Extra Coverage Bra 9472 supports and shapes the bust with lightly padded, underwire cups. The smooth, seamless cups and sides will disappear under clothing. Maidenform's Smooth Luxe Strapless Extra Coverage Bra is made of nylon and elastane.
Featured Review:
Michelle from New York
Height: Tall (5'9" and over)      Age: 60s
Posted: May 09, 2017

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Maidenform Comfort Devotion Extra Coverage Wirefree Bra
Maidenform 9454 reviews
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The Maidenform Comfort Devotion Extra Coverage Wirefree Bra 9454 features padding along the front sides, cups and center panel for additional comfort. Maidenform's Comfort Devotion Extra Coverage Wirefree Bra has contour/t-shirt wireless cups with light padding for shape and support.
Featured Review:
Donna from Jacksonville, Florida, Dubal
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: May 01, 2017

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Maidenform Firm Foundations Waist Nipping Brief
Maidenform DM5003 reviews
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The Maidenform Firm Foundations Waist Nipping Brief DM5003 surrounds your waist with shaping powermesh and flexible boning for supportive top-level shaping. Maidenform's Firm Foundations Waist Nipping Brief is made of nylon/spandex.
Featured Review:
Marissa from Lynnwood, WA USA
Height: Tall (5'9" and over)      Age: 60s
Posted: June 21, 2017

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Maidenform Firm Foundations Torsette Bodybriefer
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The Maidenform Firm Foundations Torsette Bodybriefer DM5004 is an open bust one piece shaper with powermesh lined panels, underarm smoothing, elastic-free leg openings, and a hook-and-eye crotch opening. Maidenform's Firm Foundations Torsette Bodybriefer is made of nylon/spandex.

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Maidenform Easy Up Pull-on Waistnipper
Maidenform 2368 reviews
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The Flexees Easy Up Pull-on Waistnipper 2368 features a specific finish on the fabric which reduces friction and makes it easy to put on and take off. Bboning at the side and center back helps slim your torso. Provides firming and shaping without rolling down. Flexees' Easy Up Pull-on Waistnipper gives support to your lower back, helping to prevent lower back pain.
Featured Review:
L. Jones from Columbus, Ohio
Height: Petite (5'3" and under)      Age: 40s
Posted: August 17, 2016

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Maidenform Easy Up Strapless Firm Control Bodybriefer
Maidenform 1256 reviews
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The Maidenform Easy Up Strapless Firm Control Bodybriefer 1256 is easy to put on and take off due to its special fabric finish. Special low friction finish prevents static cling and allows garments to easily glide on and off. Maidenform's Easy Up Strapless Firm Control Bodybriefer comes with removable elastic straps for convertible styles. Hook-and-slide strap hardware attach to tabs at front and back.
Featured Review:
Connie from Mt. Juliet, TN
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: August 11, 2017

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Maidenform Easy Up Hi Waist Brief
Maidenform 1454 reviews
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The Maidenform Easy Up Hi Waist Brief 1454 discreetly gives your tummy, rear and waist a more smooth look with firm control. Mesh panels along sides and crotch breathe while side boning gives you a more shapely waist. Maidenform's Easy Up Hi Waist Brief features a crotch coated metal hook-and-eye closure for ease of wear.
Featured Review:
P. Prudhomme from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: August 07, 2017

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Maidenform Endlessly Smooth Foam Cup Slip
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The Maidenform Endlessly Smooth Foam Cup Slip DM1007 smooths and shapes the waist, tummy, hips, thighs and back with all-over firm control. Features seamless cups and removable straps that can be worn crossed in back, traditional or strapless styles. Maidenform's Endlessly Smooth Foam Cup Slip is made of nylon/spandex with 100% cotton crotch lining.

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Maidenform Casual Comfort Wirefree Lift Bra
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The Maidenform Casual Comfort Wirefree Lift Bra DM1137 is a modern styled longline push-up bra with plunging neckline, push-up cups and contemporary mesh inserts. Maidenform's Casual Comfort Wirefree Lift Bra is made of nylon/spandex.

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Maidenform Comfort Devotion Custom Lift Strapless Bra
Maidenform 9417 reviews
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The Maidenform Comfort Devotion Custom Lift Strapless Bra 9417 features a customized lift for each bra size and convertible, removable straps for versatile styling. A = Padded lift, B = Lightly Padded lift, C = Moderate lift, D = Gentle lift. Maidenform's Comfort Devotion Custom Lift Strapless Bra has power bands along the interior sides and back with silicone gripper elastic for a stay-put fit.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 05, 2016

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Maidenform Comfort Devotion Strapless Bra
Maidenform 9405 reviews
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The Maidenform Comfort Devotion Strapless Bra 9405 features soft microfiber cup overlays, sides and back. Seamless cup is perfect to wear under t-shirts and other knits. Top back edges have silicone strips to help your bra stay in place. Maidenform's Comfort Devotion Strapless Bra has removable elastic straps that attach and adjust with coated metal hardware.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 14, 2017

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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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