Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces. Read more...
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Maidenform Endlessly Smooth Foam Cup Camisole DM1006
Maidenform
DM1006 Endlessly Smooth Foam Cup Camisole
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$54.00
Now: $37.80
Latte LiftBlack
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Maidenform DM1006 reviews
Maidenform Smooth Luxe Strapless Extra Coverage Bra 9472
Maidenform
9472 Smooth Luxe Strapless Extra Coverage Bra
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$44.00
Now: $30.80
WhiteLatte LiftBlack
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Maidenform 9472 reviews
Maidenform Endlessly Smooth Plunge Bodybriefer DM1008
Maidenform
DM1008 Endlessly Smooth Plunge Bodybriefer
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$58.00
Now: $40.60
Latte LiftBlack
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Maidenform DM1008 reviews
Maidenform Dream Bandeau Bra 40974
Maidenform
40974 Dream Bandeau Bra
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$22.00
Now: $15.40
WhiteBody BeigeBlack
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Maidenform 40974 reviews
Maidenform One Fabulous Fit Embellished Extra Coverage Bra 7958
Maidenform
7958 One Fabulous Fit Embellished Extra Coverage Bra
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$38.00
$21.95 - $26.60
Navy Tri Dot PrintParis Nude w/IvorySpotted Shell Printblack w/steel Grey
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Maidenform 7958 reviews
Maidenform Firm Foundations Torsette Bodybriefer DM5004
Maidenform
DM5004 Firm Foundations Torsette Bodybriefer
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$57.00
Now: $39.90
Latte LiftBlack
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Maidenform DM5004 reviews
Maidenform Easy Up Strapless Firm Control Bodybriefer 1256
Maidenform
1256 Easy Up Strapless Firm Control Bodybriefer
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$64.00
Now: $44.80
Latte LiftBlack
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Maidenform 1256 reviews
Maidenform Endlessly Smooth Foam Cup Slip DM1007
Maidenform
DM1007 Endlessly Smooth Foam Cup Slip
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$66.00
Now: $46.20
Latte LiftBlack
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Maidenform DM1007 reviews
Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra MFD822
Maidenform
MFD822 Fit to Flirt Plunge Wirefree Allover Lace Bra
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$40.00
Now: $28.00
White with SilverGentle Peach w/IvoryGrey Slate with GlossBlack with Navy
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Maidenform MFD822 reviews
Maidenform Custom Lift Extra Coverage T-Shirt Bra 9400
Maidenform
9400 Custom Lift Extra Coverage T-Shirt Bra
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$38.00
$21.95 - $26.60
WhiteTeal ParadiseDraped Leopard
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Maidenform 9400 reviews
Maidenform Custom Lift Embellished Convertible Push-Up Bra 9473
Maidenform
9473 Custom Lift Embellished Convertible Push-Up Bra
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$38.00
Now: $25.95
WhiteLatte Lift/IvoryWild Strawberry/ShellNavy/Roaming BlueGrey Slate/CaribbeanBlack/Body Beige
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Maidenform 9473 reviews
Maidenform Comfort Devotion Padded Strapless Convertible Bra 9458
Maidenform
9458 Comfort Devotion Padded Strapless Convertible Bra
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$42.00
Now: $29.40
Body BeigeBlack
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Maidenform 9458 reviews
Maidenform Comfort Devotion Spacer Demi Bra DM9350
Maidenform
DM9350 Comfort Devotion Spacer Demi Bra
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$42.00
Now: $29.40
WhiteLatte Lift/IvoryBlack/Body Beige
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Maidenform DM9350 reviews
Maidenform Fit to Flirt Plunge Wirefree Bra with Satin MFD894
Maidenform
MFD894 Fit to Flirt Plunge Wirefree Bra with Satin
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$40.00
Now: $28.00
Ivory with BlackLatte with IvoryNavy with BlackVenture Pink
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Maidenform MFD894 reviews
Maidenform Custom Lift Extra Coverage Bra with Lace 9400L
Maidenform
9400L Custom Lift Extra Coverage Bra with Lace
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$38.00
$21.95 - $26.60
Navy/Black LaceVenture Pink
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Maidenform 9400L reviews
Maidenform Comfort Devotion Spacer Push Up Bra DM9352
Maidenform
DM9352 Comfort Devotion Spacer Push Up Bra
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$42.00
Now: $29.40
White/StoneLatte Lift/IvoryGranite Blue GreyBlack/Body Beige
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Maidenform DM9352 reviews
Maidenform Easy-Up Strapless Full Slip 2304
Maidenform
2304 Easy-Up Strapless Full Slip
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$64.00
Now: $44.80
LatteBlack
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Maidenform 2304 reviews
Maidenform Take Inches Off Wear Your Own Bra Slip 2541
Maidenform
2541 Take Inches Off Wear Your Own Bra Slip
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$61.00
Now: $42.70
Body BeigeBlack
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Maidenform 2541 reviews
Maidenform Center of Attention Caged Mesh Demi Bra 0413CM
Maidenform
0413CM Center of Attention Caged Mesh Demi Bra
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$44.00
$24.95 - $30.80
Gentle Peach w/BlackRed/Black MaskBlack w/ Body Beige
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Maidenform 0413CM reviews
Maidenform Comfort Devotion Custom Lift Strapless Bra 9417
Maidenform
9417 Comfort Devotion Custom Lift Strapless Bra
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$42.00
Now: $29.40
WhiteLatte LiftBlack
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Maidenform 9417 reviews
Maidenform Comfort Devotion Strapless Bra 9405
Maidenform
9405 Comfort Devotion Strapless Bra
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$42.00
Now: $24.95
WhiteLatte Lift w/ BlackBlack
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Maidenform 9405 reviews
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Maidenform Endlessly Smooth Foam Cup Camisole
Maidenform DM1006 reviews
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The Maidenform Endlessly Smooth Foam Cup Camisole DM1006 will give you no end of options to wear it with multiple strap styles and a plunge neckline. Maidenform's Endlessly Smooth Foam Cup Camisole is made of nylon/spandex.
Featured Review:
CAROLYN from DORAL, FLORIDA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: June 20, 2017

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Maidenform Smooth Luxe Strapless Extra Coverage Bra
Maidenform 9472 reviews
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The Maidenform Smooth Luxe Strapless Extra Coverage Bra 9472 supports and shapes the bust with lightly padded, underwire cups. The smooth, seamless cups and sides will disappear under clothing. Maidenform's Smooth Luxe Strapless Extra Coverage Bra is made of nylon and elastane.
Featured Review:
Michelle from New York
Height: Tall (5'9" and over)      Age: 60s
Posted: May 09, 2017

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Maidenform Endlessly Smooth Plunge Bodybriefer
Maidenform DM1008 reviews
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The Maidenform Endlessly Smooth Plunge Bodybriefer DM1008 shapes and smooths and has removable straps for versatility. Maidenform's Endlessly Smooth Plunge Bodybriefer is made of nylon/spandex/cotton.
Featured Review:
Ida from Florida
Height: Petite (5'3" and under)      Age: 50s
Posted: September 12, 2016

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Maidenform Dream Bandeau Bra
Maidenform 40974 reviews
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The Maidenform Simply Heaven Bandeau 40974 is the perfect complement to sheer tops and blouses. It also makes a great layering piece. The Maidenform Simply Heaven Bandeau 40974 has a thick, covered-elastic underband that provides additional support to the breasts.
Featured Review:
Madeline from Philadelphia Pa
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: December 13, 2016

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Maidenform One Fabulous Fit Embellished Extra Coverage Bra
Maidenform 7958 reviews
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The Maidenform One Fabulous Fit Embellished Extra Coverage Bra 7958 offers a smooth, seamless cup with full coverage and light padding for modesty. Non-slip gripper strips on strap undersides. Maidenform's One Fabulous Fit Embellished Extra Coverage Bra is made of nylon/spandex.
Featured Review:
Mary from Bemidji/MN/USA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: August 17, 2017

(some colors on sale)
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Maidenform Firm Foundations Torsette Bodybriefer
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The Maidenform Firm Foundations Torsette Bodybriefer DM5004 is an open bust one piece shaper with powermesh lined panels, underarm smoothing, elastic-free leg openings, and a hook-and-eye crotch opening. Maidenform's Firm Foundations Torsette Bodybriefer is made of nylon/spandex.

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Maidenform Easy Up Strapless Firm Control Bodybriefer
Maidenform 1256 reviews
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The Maidenform Easy Up Strapless Firm Control Bodybriefer 1256 is easy to put on and take off due to its special fabric finish. Special low friction finish prevents static cling and allows garments to easily glide on and off. Maidenform's Easy Up Strapless Firm Control Bodybriefer comes with removable elastic straps for convertible styles. Hook-and-slide strap hardware attach to tabs at front and back.
Featured Review:
Connie from Mt. Juliet, TN
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: August 11, 2017

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Maidenform Endlessly Smooth Foam Cup Slip
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The Maidenform Endlessly Smooth Foam Cup Slip DM1007 smooths and shapes the waist, tummy, hips, thighs and back with all-over firm control. Features seamless cups and removable straps that can be worn crossed in back, traditional or strapless styles. Maidenform's Endlessly Smooth Foam Cup Slip is made of nylon/spandex with 100% cotton crotch lining.

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Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra
Maidenform MFD822 reviews
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The Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra MFD822 is seductive with plunge front and sheer floral lace. Features convertible straps that may be worn classic style or with crossed back. Maidenform's Fit to Flirt Plunge Wirefree Allover Lace Bra is made of nylon/polyester/spandex.
Featured Review:
ChooChoo from San Francisco
Height: Petite (5'3" and under)      Age: 60s
Posted: June 29, 2017

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Maidenform Custom Lift Extra Coverage T-Shirt Bra
Maidenform 9400 reviews
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The Maidenform Custom Lift Extra Coverage T-Shirt Bra 9400 provides beautiful lift and support to the bust with the lightly padded, push up, seamless underwire cups. Features convertible straps. Maidenform's Custom Lift Extra Coverage T-Shirt Bra is made of nylon/spandex.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 06, 2017

(some colors on sale)
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Maidenform Custom Lift Embellished Convertible Push-Up Bra
Maidenform 9473 reviews
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The Maidenform Custom Lift Embellished Convertible Push-Up Bra 9473 is convertible from classic straps to a crossed back in seconds! Push-up padding varies by cup size for custom lift! Maidenform's Custom Lift Embellished Convertible Push-Up Bra is made of nylon/elastane.
Featured Review:
KayKay from Atlanta,GA
Height: Average Height (5'4"-5'8")      Age: 40s
Posted: June 05, 2017

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Maidenform Comfort Devotion Padded Strapless Convertible Bra
Maidenform 9458 reviews
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The Maidenform Comfort Devotion Padded Strapless Convertible Bra 9458 has contour wireless cups with medium graduated crescent-shaped padding along the bottoms and sides of cups. Maidenform's Comfort Devotion Padded Strapless Convertible Bra has silicone gripper elastic along the top interior of sides and back.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 07, 2017

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Maidenform Comfort Devotion Spacer Demi Bra
Maidenform DM9350 reviews
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The Maidenform Comfort Devotion Spacer Demi Bra DM9350 offers smooth, breathable comfort via spacer foam cups. Maidenform's Comfort Devotion Spacer Demi Bra is made of polyester/nylon/spandex.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 03, 2017

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Maidenform Fit to Flirt Plunge Wirefree Bra with Satin
Maidenform MFD894 reviews
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The Maidenform Fit to Flirt Plunge Wirefree Bra with Satin MFD894 is alluring satin and lace. Features convertible straps that can be worn crossed back or traditional styles. Maidenform's Fit to Flirt Plunge Wirefree Bra with Satin is made of nylon/polyester/spandex.
Featured Review:
Yvonne from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: May 18, 2016

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Maidenform Custom Lift Extra Coverage Bra with Lace
Maidenform 9400L reviews
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The Maidenform Custom Lift Extra Coverage Bra with Lace 9400L beautifully supports and lifts the bust with lightly-padded, underwire cups. Features convertible straps and elegant floral lace overlay on cups. Maidenform's Custom Lift Extra Coverage Bra with Lace is made of nylon/spandex.
Featured Review:
Pat from Windsor Locks, CT, USA
Height: Petite (5'3" and under)      Age: 70s
Posted: May 31, 2017

(some colors on sale)
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Maidenform Comfort Devotion Spacer Push Up Bra
Maidenform DM9352 reviews
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The Maidenform Comfort Devotion Spacer Push Up Bra DM9352 is soft and has floral embroidered sides and back and convertible straps that can be worn traditional or crisscross styles. Maidenform Comfort Devotion Spacer Push Up Bra DM9352
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 03, 2017

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Maidenform Easy-Up Strapless Full Slip
Maidenform 2304 reviews
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The Maidenform Easy-Up Strapless Full Slip 2304 is easy to put on, easy to take off, and will eliminate the dreaded shapewear tug of war. Strapless shapewear has built-in contour cups, hidden hook and eye closure and a built-in panty with hook and eye crotch, so you can wear this shaper in place of your bra and panties for a smooth, no-lines look. Comes with removable, convertible straps. Maidenform's Easy-Up Strapless Full Slip has a built-in panty that has a hook and eye crotch closure, so you can make bathroom trips easily.
Featured Review:
J from USA
Height: Tall (5'9" and over)      Age: 70s
Posted: July 06, 2015

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Maidenform Take Inches Off Wear Your Own Bra Slip
Maidenform 2541 reviews
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The Maidenform Take Inches Off Wear Your Own Bra Slip 2541 features a built-in panty to prevent ride-up and do away with panty lines. This firm control slip provides uplifting cleavage enhancement. Torsette styling allows you to wear your own bra. Maidenform's Take Inches Off Wear Your Own Bra Slip has adjustable shoulder straps for the perfect fit.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 03, 2013

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Maidenform Center of Attention Caged Mesh Demi Bra
Maidenform 0413CM reviews
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The Maidenform Center of Attention Caged Mesh Demi Bra 0413CM features push-up padding and classic sex appeal. Maidenform's Center of Attention Caged Mesh Demi Bra is made of nylon/spandex.
Featured Review:
Violet from Idaho
Height: Average Height (5'4"-5'8")      Age: 20s
Posted: December 26, 2016

(some colors on sale)
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Maidenform Comfort Devotion Custom Lift Strapless Bra
Maidenform 9417 reviews
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The Maidenform Comfort Devotion Custom Lift Strapless Bra 9417 features a customized lift for each bra size and convertible, removable straps for versatile styling. A = Padded lift, B = Lightly Padded lift, C = Moderate lift, D = Gentle lift. Maidenform's Comfort Devotion Custom Lift Strapless Bra has power bands along the interior sides and back with silicone gripper elastic for a stay-put fit.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 05, 2016

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Maidenform Comfort Devotion Strapless Bra
Maidenform 9405 reviews
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The Maidenform Comfort Devotion Strapless Bra 9405 features soft microfiber cup overlays, sides and back. Seamless cup is perfect to wear under t-shirts and other knits. Top back edges have silicone strips to help your bra stay in place. Maidenform's Comfort Devotion Strapless Bra has removable elastic straps that attach and adjust with coated metal hardware.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 14, 2017

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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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