Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces. Read more...
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Maidenform One Fabulous Fit Demi Underwire Bra 7959
Maidenform
7959 One Fabulous Fit Demi Underwire Bra
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$38.00
$19.95 - $26.60
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Maidenform 7959 reviews
Maidenform Comfort Devotion Demi Bra 9402
Maidenform
9402 Comfort Devotion Demi Bra
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$42.00
$24.95 - $29.40
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Maidenform 9402 reviews
Maidenform Comfort Devotion Embellished Demi Bra 9441
Maidenform
9441 Comfort Devotion Embellished Demi Bra
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$42.00
$19.95 - $29.40
White w/GlossLatte Lift/IvoryWild Strawberry/PinkCamera Red-Y/BlackRed Masquerade/SilverNavy With DotMorning Fog w/ StoneBlack/Body Beige
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Maidenform 9441 reviews
Maidenform Custom Lift Satin Demi Bra 9729
Maidenform
9729 Custom Lift Satin Demi Bra
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$38.00
$19.95 - $26.60
WhiteLatte LiftPink RibbonPlum DreamViolet PurpleSexy Grey AnimalBlackRed Snakeskin Print
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Maidenform 9729 reviews
Maidenform Center of Attention Cross Dye Lace Demi Bra 0413LC
Maidenform
0413LC Center of Attention Cross Dye Lace Demi Bra
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$44.00
$24.95 - $30.80
Gentle Peach w/IvoryRed Masquerade/blackPurple/Lilac PetalRising Smoke/PeachBlack w/ Body BeigeNavy/Destiny Pink
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Maidenform 0413LC reviews
Maidenform Natural Boost Demi Bra 9428
Maidenform
9428 Natural Boost Demi Bra
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$38.00
$19.95 - $26.60
Latte LiftBreakwater Blue/BlackSteel Grey/BlackBlack
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Maidenform 9428 reviews
Maidenform One Fab Fit Demi Bra 9471
Maidenform
9471 One Fab Fit Demi Bra
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$36.00
$21.95 - $26.60
WhiteLatte LiftWild Strawberry/PeachSteel GreyBlack/Body Beige
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Maidenform 9471 reviews
Maidenform Comfort Devotion Memory Foam Demi Bra DM9500
Maidenform
DM9500 Comfort Devotion Memory Foam Demi Bra
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$42.00
Now: $29.40
Latte Lift/IvoryNavy/Gloss
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Maidenform DM9500 reviews
Maidenform Comfort Devotion Spacer Demi Bra DM9350
Maidenform
DM9350 Comfort Devotion Spacer Demi Bra
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$42.00
Now: $29.40
WhiteLatte Lift/IvoryBlack/Body Beige
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Maidenform DM9350 reviews
Maidenform Center of Attention Fishnet Cup Demi Bra 0413FC
Maidenform
0413FC Center of Attention Fishnet Cup Demi Bra
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$44.00
Now: $29.95
Venture Pink w/SmokeBlack w/ Body Beige
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Maidenform 0413FC reviews
Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra 9428M
Maidenform
9428M Custom Lift Natural Boost Point d'Esprit Demi Bra
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$38.00
Now: $25.95
Shell with IvoryCamera Red w/BodyBeigeBlack w/ Body Beige
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Maidenform 9428M reviews
Maidenform Center of Attention Caged Mesh Demi Bra 0413CM
Maidenform
0413CM Center of Attention Caged Mesh Demi Bra
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$44.00
$24.95 - $30.80
Gentle Peach w/BlackRed/Black MaskBlack w/ Body Beige
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Maidenform 0413CM reviews
Maidenform Center of Attention Satin and Lace Demi Bra 0413SC
Maidenform
0413SC Center of Attention Satin and Lace Demi Bra
30% Off Today! (or more)
$44.00
$24.95 - $30.80
Latte Lift w/BlackSapphire/BeigeVenture Pink w/SmokeBlack w/ Body Beige
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Maidenform 0413SC reviews
Maidenform Smooth Luxe Tailored Demi Bra 9470
Maidenform
9470 Smooth Luxe Tailored Demi Bra
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$42.00
$19.95 - $27.95
WhiteHoneysuckle/Ooh LilacMorning FogBlack/Spicy Bronze
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Maidenform 9470 reviews
Maidenform One Fabulous Fit Tailored Demi Bra 7966
Maidenform
7966 One Fabulous Fit Tailored Demi Bra
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$38.00
Now: $25.95
Paris Animal PrintParis Nude w/Ivoryblack w/steel Grey
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Maidenform 7966 reviews
Maidenform Comfort Devotion Ultimate Wirefree Demi Bra 9453
Maidenform
9453 Comfort Devotion Ultimate Wirefree Demi Bra
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$42.00
Now: $28.95
Morning Fog/BlackBlack
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Maidenform 9453 reviews
Maidenform Smooth Luxe Push Up T-Shirt Demi Bra 9476
Maidenform
9476 Smooth Luxe Push Up T-Shirt Demi Bra
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$42.00
Now: $27.95
Navy/Black
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Maidenform 9476 reviews
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Maidenform One Fabulous Fit Demi Underwire Bra
Maidenform 7959 reviews
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The Maidenform One Fabulous Fit Demi Underwire Bra 7959 features lightly padded cups for smooth shaping. Supports up, down and across the bust, providing seamless uplift shaping. Straps adjust in front for convenience. Maidenform's One Fabulous Fit Demi Underwire Bra features low-plunge styling that makes it the perfect bra to wear under all types of clothing, even deep v-necklines.
Featured Review:
Ruth from FOWLER
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: August 03, 2017

(some colors on sale)
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Maidenform Comfort Devotion Demi Bra
Maidenform 9402 reviews
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The Maidenform Comfort Devotion Demi Bra 9402 has underwire, seamless cups that are lightly padded for shape and support. Maidenform's Comfort Devotion Demi Bra features silky soft microfiber fabric for a comfortable fit. Also see Maidenform Scalloped Lace Hipster Panty 40823.
Featured Review:
Joyce from Lawrence ma usa
Height: Petite (5'3" and under)      Age: 50s
Posted: July 14, 2017

(some colors on sale)
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Maidenform Comfort Devotion Embellished Demi Bra
Maidenform 9441 reviews
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The Maidenform Comfort Devotion Embellished Demi Bra 9441 pairs nicely with low-cut, plunge tops. Get a sleek finish and comfortable fit every time you wear Maidenform's Comfort Devotion Embellished Demi Bra.
Featured Review:
TC from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 04, 2017

(some colors on sale)
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Maidenform Custom Lift Satin Demi Bra
Maidenform 9729 reviews
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The Maidenform Custom Lift Satin Demi Bra 9729 is uniquely designed with the right amount of lift customized to your cup size. As the cup size increases, the padding decreases to give you a natural look. Maidenform's Custom Lift Satin Demi Bra is tagless for your comfort.
Featured Review:
Meme from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 11, 2017

(some colors on sale)
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Maidenform Center of Attention Cross Dye Lace Demi Bra
Maidenform 0413LC reviews
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The Maidenform Center of Attention Cross Dye Lace Demi Bra 0413LC is beautiful, with floral lace overlay on cups. The medium padded, push up underwire cups lifts and supports the bust. Maidenform's Center of Attention Cross Dye Lace Demi Bra is made of nylon/rayon/spandex.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 12, 2017

(some colors on sale)
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Maidenform Natural Boost Demi Bra
Maidenform 9428 reviews
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The Maidenform Natural Boost Demi Bra 9428 features a beautiful lace overlay along the sides of the cups. Maidenform's Natural Boost Demi Bra has contour/t-shirt underwire cups with medium, graduated crescent-shaped padding along the bottoms and sides.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 13, 2017

(some colors on sale)
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Maidenform One Fab Fit Demi Bra
Maidenform 9471 reviews
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The Maidenform One Fab Fit Demi Bra 9471 supports you beautifully and adds sexy allure to everyday wear. Maidenform's One Fab Fit Demi Bra is made of nylon/elastane.
Featured Review:
vnus from LA
Height: Average Height (5'4"-5'8")      Age: 40s
Posted: April 04, 2017

(some colors on sale)
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Maidenform Comfort Devotion Memory Foam Demi Bra
Maidenform DM9500 reviews
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The Maidenform Comfort Devotion Memory Foam Demi Bra DM9500 features light padding and a lace inset at top of cups. Maidenform's Comfort Devotion Memory Foam Demi Bra is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 09, 2017

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Maidenform Comfort Devotion Spacer Demi Bra
Maidenform DM9350 reviews
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The Maidenform Comfort Devotion Spacer Demi Bra DM9350 offers smooth, breathable comfort via spacer foam cups. Maidenform's Comfort Devotion Spacer Demi Bra is made of polyester/nylon/spandex.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 03, 2017

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Maidenform Center of Attention Fishnet Cup Demi Bra
Maidenform 0413FC reviews
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The Maidenform Center of Attention Fishnet Cup Demi Bra 0413FC features heavy graduated padding along bottoms and sides of cup, giving you serious push-up lift. Maidenform's Center of Attention Fishnet Cup Demi Bra is made of nylon/spandex.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 12, 2017

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Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra
Maidenform 9428M reviews
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The Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra 9428M increases your bust one cup size and has the look of a pretty everyday bra. Maidenform's Custom Lift Natural Boost Point d'Esprit Demi Bra is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 04, 2016

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Maidenform Center of Attention Caged Mesh Demi Bra
Maidenform 0413CM reviews
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The Maidenform Center of Attention Caged Mesh Demi Bra 0413CM features push-up padding and classic sex appeal. Maidenform's Center of Attention Caged Mesh Demi Bra is made of nylon/spandex.
Featured Review:
Violet from Idaho
Height: Average Height (5'4"-5'8")      Age: 20s
Posted: December 26, 2016

(some colors on sale)
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Maidenform Center of Attention Satin and Lace Demi Bra
Maidenform 0413SC reviews
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The Maidenform Center of Attention Satin and Lace Demi Bra 0413SC has feminine lace accents and heavy graduated push up padding. Maidenform's Center of Attention Satin and Lace Demi Bra is made of nylon/spandex.
Featured Review:
Wendy from PA
Height: Petite (5'3" and under)      Age: 60s
Posted: September 11, 2016

(some colors on sale)
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Maidenform Smooth Luxe Tailored Demi Bra
Maidenform 9470 reviews
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The Maidenform Smooth Luxe Tailored Demi Bra 9470 features an embedded underwire for your wearing comfort. Top cup edges are fused, and seamless sides have laser-cut edges for invisible look under clothing. Maidenform's Smooth Luxe Tailored Demi Bra is made of nylon/elastane.
Featured Review:
Evan from California
Height: Petite (5'3" and under)      Age: 20s
Posted: July 23, 2015

(some colors on sale)
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Maidenform One Fabulous Fit Tailored Demi Bra
Maidenform 7966 reviews
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The Maidenform One Fabulous Fit Tailored Demi Bra 7966 offers an ideal fit and appearance. Maidenform's One Fabulous Fit Tailored Demi Bra is made of nylon/spandex.
Featured Review:
Lynn from Wilmington NC
Height: Petite (5'3" and under)      Age: 60s
Posted: April 19, 2017

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Maidenform Comfort Devotion Ultimate Wirefree Demi Bra
Maidenform 9453 reviews
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The Maidenform Comfort Devotion Ultimate Wirefree Demi Bra 9453 has contour/t-shirt wireless cups with light padding for shape and support. Maidenform's Comfort Devotion Ultimate Wirefree Demi Bra has a U-shaped back.
Featured Review:
Hester from Cathedral City
Height: Petite (5'3" and under)      Age: 70s
Posted: February 10, 2017

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Maidenform Smooth Luxe Push Up T-Shirt Demi Bra
Maidenform 9476 reviews
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Details:
The Maidenform Smooth Luxe Push Up T-Shirt Demi Bra 9476 features silky, seamless cups with heavy graduated padding along bottom and sides. Sides are seamless with laser-cut edges for an invisible look under clothing. Maidenform's Smooth Luxe Push Up T-Shirt Demi Bra is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 11, 2017

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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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