Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces. Read more...
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Maidenform Dream Lace Thong 40156
Maidenform
40156 Dream Lace Thong
$11.50
WhiteBody BeigeCamera Red-YNavySteel Grey/BlackBlack
Maidenform 40156 reviews
Maidenform Ready to Shape V Neck Lace Trimmed Tank 1236
Maidenform
1236 Ready to Shape V Neck Lace Trimmed Tank
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$45.00
Now: $31.50
WhiteIvoryBlack
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Maidenform 1236 reviews
Maidenform Dream Lace Hipster Panty DM0004
Maidenform
DM0004 Dream Lace Hipster Panty
30% Off Today! (or more)
$11.50
Now: $7.95
IvoryLatte LiftSteel Grey/BlackSexy Grey Animal Print
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Maidenform DM0004 reviews
Maidenform One Size for All Classic Rise Thong 40118
Maidenform
40118 One Size for All Classic Rise Thong
$11.50
WhiteBody BeigeSnow LeopardCherry PopBlue/Silver LurexSexy Grey AnimalBlack DotBlack
Maidenform 40118 reviews
Maidenform Center of Attention Cross Dye Lace Demi Bra 0413LC
Maidenform
0413LC Center of Attention Cross Dye Lace Demi Bra
30% Off Today! (or more)
$44.00
$24.95 - $30.80
Gentle Peach w/IvoryRed Masquerade/blackPurple/Lilac PetalRising Smoke/PeachBlack w/ Body BeigeNavy/Destiny Pink
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Maidenform 0413LC reviews
Maidenform Pretty Shapewear Embroidered Unlined Bodybriefer 1456
Maidenform
1456 Pretty Shapewear Embroidered Unlined Bodybriefer
30% Off Today! (or more)
$64.00
Now: $44.80
ButtercreamBlack
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Maidenform 1456 reviews
Maidenform Smooth Luxe Wide Waist Hipster Panty 40871
Maidenform
40871 Smooth Luxe Wide Waist Hipster Panty
30% Off Today! (or more)
$11.50
Now: $7.95
WhiteLatte LiftCamera Red-YNavyBerry BombMorning Fog
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Maidenform 40871 reviews
Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra MFD822
Maidenform
MFD822 Fit to Flirt Plunge Wirefree Allover Lace Bra
30% Off Today! (or more)
$40.00
Now: $28.00
White with SilverGentle Peach w/IvoryGrey Slate with GlossBlack with Navy
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Maidenform MFD822 reviews
Maidenform Comfort Devotion Embellished Plunge Push Up Bra 9443
Maidenform
9443 Comfort Devotion Embellished Plunge Push Up Bra
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$42.00
Now: $29.40
Ivory w/GlossShellBlue/Silver LurexBlack/Body Beige
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Maidenform 9443 reviews
Maidenform Comfort Devotion Comfort Lace Cheeky Hipster Panty 40870
Maidenform
40870 Comfort Devotion Comfort Lace Cheeky Hipster Panty
30% Off Today! (or more)
$11.50
Now: $7.95
White/StoneIvory/ShellBlue Heaven/Charcoal
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Maidenform 40870 reviews
Maidenform Sexy Must Have Bikini Panty DM0016
Maidenform
DM0016 Sexy Must Have Bikini Panty
$11.50
Latte LiftBlack
Maidenform DM0016 reviews
Maidenform Comfort Devotion Embellished Extra Coverage Bra 9437
Maidenform
9437 Comfort Devotion Embellished Extra Coverage Bra
30% Off Today! (or more)
$42.00
Now: $29.40
IvoryBlack/Body Beige
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Maidenform 9437 reviews
Maidenform One Fab Fit Demi Bra 9471
Maidenform
9471 One Fab Fit Demi Bra
30% Off Today! (or more)
$36.00
$21.95 - $26.60
WhiteLatte LiftWild Strawberry/PeachSteel GreyBlack/Body Beige
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See Discount in Cart
Maidenform 9471 reviews
Maidenform Custom Lift Embellished Convertible Push-Up Bra 9473
Maidenform
9473 Custom Lift Embellished Convertible Push-Up Bra
30% Off Today! (or more)
$38.00
Now: $25.95
WhiteLatte Lift/IvoryWild Strawberry/ShellNavy/Roaming BlueGrey Slate/CaribbeanBlack/Body Beige
30% Off Today! (or more)
See Discount in Cart
Maidenform 9473 reviews
Maidenform Smooth Luxe Wide Waist Boyshort Panty 40872
Maidenform
40872 Smooth Luxe Wide Waist Boyshort Panty
30% Off Today! (or more)
$11.50
Now: $7.95
WhiteLatte LiftCamera Red-YNavyBerry BombMorning Fog
30% Off Today! (or more)
See Discount in Cart
Maidenform 40872 reviews
Maidenform Firm Foundations Torsette DM5002
Maidenform
DM5002 Firm Foundations Torsette
30% Off Today! (or more)
$52.00
Now: $36.40
Latte Lift ComboBlack Combo
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Maidenform DM5002 reviews
Maidenform Custom Lift Extra Coverage Bra with Lace 9400L
Maidenform
9400L Custom Lift Extra Coverage Bra with Lace
30% Off Today! (or more)
$38.00
$21.95 - $26.60
Navy/Black LaceVenture Pink
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Maidenform 9400L reviews
Maidenform Lace Racerback Bralette DM1126
Maidenform
DM1126 Lace Racerback Bralette
30% Off Today! (or more)
$32.00
Now: $22.40
WhitePink PirouetteBlack
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See Discount in Cart
Maidenform DM1126 reviews
Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra 9428M
Maidenform
9428M Custom Lift Natural Boost Point d'Esprit Demi Bra
30% Off Today! (or more)
$38.00
Now: $25.95
Shell with IvoryCamera Red w/BodyBeigeBlack w/ Body Beige
30% Off Today! (or more)
See Discount in Cart
Maidenform 9428M reviews
Maidenform Casual Comfort Wirefree Lace Bralette DM1178
Maidenform
DM1178 Casual Comfort Wirefree Lace Bralette
30% Off Today! (or more)
$36.00
Now: $25.20
White/ Pink PirouettePink Pirouette/ IvoryBlack w/ Latte
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See Discount in Cart
Maidenform DM1178 reviews
Maidenform Lace Trim PJ Set MFF7840
Maidenform
MFF7840 Lace Trim PJ Set
30% Off Today! (or more)
$58.00
Now: $40.60
Pink Nectar
30% Off Today! (or more)
See Discount in Cart
Maidenform MFF7840 reviews
Maidenform Vintage Chic High Waisted Thigh Slimmer with Lace 2042
Maidenform
2042 Vintage Chic High Waisted Thigh Slimmer with Lace
30% Off Today! (or more)
$49.00
Now: $29.95
Latte LiftBlack
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See Discount in Cart
Maidenform 2042 reviews
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Maidenform Dream Lace Thong
Maidenform 40156 reviews
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The Maidenform Dream Lace Thong 40156 features a microfiber body with stretch lace along the top. Maidenform's Dream Lace Thong is mid rise.
Featured Review:
Dawn from Saint Cloud Florida USA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: November 28, 2016

3 for $30.00
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Maidenform Ready to Shape V Neck Lace Trimmed Tank
Maidenform 1236 reviews
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The Flexees Ready to Shape V Neck Lace Trimmed Tank 1236 virtually nips and tucks the midsection creating a smooth, slimming effect. Flexees' Ready to Shape V Neck Lace Trimmed Tank looks amazing worn alone or layered with sweaters and jackets. Made of modal/elastane with lace of nylon/elastane.
Featured Review:
Evie from Dallas, Tx.
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 05, 2017

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Maidenform Dream Lace Hipster Panty
Maidenform DM0004 reviews
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The Maidenform Dream Lace Hipster Panty DM0004 has a pretty floral lace waistband. Maidenform's Dream Lace Hipster Panty is made of nylon/spandex.
Featured Review:
Nikki from Boston
Height: Tall (5'9" and over)      Age: 50s
Posted: August 11, 2017

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Maidenform One Size for All Classic Rise Thong
Maidenform 40118 reviews
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The Maidenform One Size for All Classic Rise Thong 40118 has a V dip in the front and back for no panty peek. Chic lace is soft and luxurious -- perfect for everyday wear. Maidenform's One Size for All Classic Rise Thong has a wide stretch lace waistband that won't dig in and lies flat under clothes.
Featured Review:
J from Concord/NH/USA
Height: Average Height (5'4"-5'8")      Age: 20s
Posted: June 02, 2015

3 for $30.00
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Maidenform Center of Attention Cross Dye Lace Demi Bra
Maidenform 0413LC reviews
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The Maidenform Center of Attention Cross Dye Lace Demi Bra 0413LC is beautiful, with floral lace overlay on cups. The medium padded, push up underwire cups lifts and supports the bust. Maidenform's Center of Attention Cross Dye Lace Demi Bra is made of nylon/rayon/spandex.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 12, 2017

(some colors on sale)
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Maidenform Pretty Shapewear Embroidered Unlined Bodybriefer
Maidenform 1456 reviews
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The Maidenform Pretty Shapewear Embroidered Unlined Bodybriefer 1456 is pretty and powerful, with supportive 3-part underwire cup and tummy-taming center front panel. Hook-and-eye crotch closure for convenience. Maidenform's Pretty Shapewear Embroidered Unlined Bodybriefer has a leotard back.
Featured Review:
Jann from Aliso Viejo, Ca.
Height: Petite (5'3" and under)      Age: 70s
Posted: March 13, 2017

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Maidenform Smooth Luxe Wide Waist Hipster Panty
Maidenform 40871 reviews
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The Maidenform Smooth Luxe Wide Waist Hipster Panty 40871 has a tall, stretch two-layer satin waistband and a breathable, sheer stretch lace front. Tagless. Maidenform's Smooth Luxe Wide Waist Hipster Panty is made of silky nylon/spandex.
Featured Review:
AJ from
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: August 07, 2017

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Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra
Maidenform MFD822 reviews
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The Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra MFD822 is seductive with plunge front and sheer floral lace. Features convertible straps that may be worn classic style or with crossed back. Maidenform's Fit to Flirt Plunge Wirefree Allover Lace Bra is made of nylon/polyester/spandex.
Featured Review:
ChooChoo from San Francisco
Height: Petite (5'3" and under)      Age: 60s
Posted: June 29, 2017

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Maidenform Comfort Devotion Embellished Plunge Push Up Bra
Maidenform 9443 reviews
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The Maidenform Comfort Devotion Embellished Plunge Push Up Bra 9443 features a lace overlay along the cups, sides and back for a beautiful look. Maidenform's Comfort Devotion Embellished Plunge Push Up Bra has contour underwire cups with medium graduated, crescent-shaped padding along the bottoms and sides of cups.
Featured Review:
Jane from 48067
Height: Petite (5'3" and under)      Age: 60s
Posted: August 03, 2017

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Maidenform Comfort Devotion Comfort Lace Cheeky Hipster Panty
Maidenform 40870 reviews
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The Maidenform Comfort Devotion Comfort Lace Cheeky Hipster Panty 40870 features a see-through stretch lace front and silky microfiber back. Maidenform's Comfort Devotion Comfort Lace Cheeky Hipster Panty is made of nylon and spandex, with a cotton crotch lining.
Featured Review:
Denise from Canada
Height: Tall (5'9" and over)      Age: 40s
Posted: March 25, 2016

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Maidenform Sexy Must Have Bikini Panty
Maidenform DM0016 reviews
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The Maidenform Sexy Must Have Bikini Panty DM0016 is a sheer lace panty with scalloped waistband and ruching at center back for a cheeky look. Maidenform's Sexy Must Have Bikini Panty is made of nylon/spandex/cotton.

3 for $30.00
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Maidenform Comfort Devotion Embellished Extra Coverage Bra
Maidenform 9437 reviews
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The Maidenform Comfort Devotion Embellished Extra Coverage Bra 9437 offers extra cup coverage and smoothing at sides and back. Maidenform's Comfort Devotion Embellished Extra Coverage Bra is made of nylon/spandex.
Featured Review:
Claudean from Galveston,TX USA
Height: Average Height (5'4"-5'8")      Age: 80s and above
Posted: April 24, 2017

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Maidenform One Fab Fit Demi Bra
Maidenform 9471 reviews
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The Maidenform One Fab Fit Demi Bra 9471 supports you beautifully and adds sexy allure to everyday wear. Maidenform's One Fab Fit Demi Bra is made of nylon/elastane.
Featured Review:
vnus from LA
Height: Average Height (5'4"-5'8")      Age: 40s
Posted: April 04, 2017

(some colors on sale)
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Maidenform Custom Lift Embellished Convertible Push-Up Bra
Maidenform 9473 reviews
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The Maidenform Custom Lift Embellished Convertible Push-Up Bra 9473 is convertible from classic straps to a crossed back in seconds! Push-up padding varies by cup size for custom lift! Maidenform's Custom Lift Embellished Convertible Push-Up Bra is made of nylon/elastane.
Featured Review:
KayKay from Atlanta,GA
Height: Average Height (5'4"-5'8")      Age: 40s
Posted: June 05, 2017

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Maidenform Smooth Luxe Wide Waist Boyshort Panty
Maidenform 40872 reviews
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The Maidenform Smooth Luxe Wide Waist Boyshort 40872 feels and looks amazing. Maidenform's Smooth Luxe Wide Waist Boyshort is made with nylon/elastane microfiber stretch lace front and opaque knit rear.
Featured Review:
C.M. from Los Angeles
Height: Tall (5'9" and over)      Age: 40s
Posted: October 19, 2015

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Maidenform Firm Foundations Torsette
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The Maidenform Firm Foundations Torsette DM5002 takes a pretty, and pretty lightweight approach to serious shaping with innovative seam placement and fabrics. Maidenform's Firm Foundations Torsette is made of nylon/spandex.

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Maidenform Custom Lift Extra Coverage Bra with Lace
Maidenform 9400L reviews
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The Maidenform Custom Lift Extra Coverage Bra with Lace 9400L beautifully supports and lifts the bust with lightly-padded, underwire cups. Features convertible straps and elegant floral lace overlay on cups. Maidenform's Custom Lift Extra Coverage Bra with Lace is made of nylon/spandex.
Featured Review:
Pat from Windsor Locks, CT, USA
Height: Petite (5'3" and under)      Age: 70s
Posted: May 31, 2017

(some colors on sale)
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Maidenform Lace Racerback Bralette
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The Maidenform Lace Racerback Bralette DM1126 is a feminine V-neck bralette with lined, wireless cups and scalloped racerback straps. Maidenform's Lace Racerback Bralette is made of polyester/spandex/nylon.

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Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra
Maidenform 9428M reviews
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The Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra 9428M increases your bust one cup size and has the look of a pretty everyday bra. Maidenform's Custom Lift Natural Boost Point d'Esprit Demi Bra is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 04, 2016

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Maidenform Casual Comfort Wirefree Lace Bralette
Maidenform DM1178 reviews
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The Maidenform Casual Comfort Wirefree Lace Bralette DM1178 is a sexy lace and polka-dot mesh bra with a wireless construction and flexible boning at side seams. Maidenform's Casual Comfort Wirefree Lace Bralette is made of nylon/spandex/rayon.
Featured Review:
ChooChoo from San Francisco
Height: Petite (5'3" and under)      Age: 60s
Posted: August 15, 2017

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Maidenform Lace Trim PJ Set
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The Maidenform Lace Trim PJ Set MFF7840 is light and soft with specialized fabric that wicks and controls odor. Maidenform's Lace Trim PJ Set is made of polyester and spandex.

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Maidenform Vintage Chic High Waisted Thigh Slimmer with Lace
Maidenform 2042 reviews
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The Maidenform Vintage Chic High Waisted Thigh Slimmer with Lace 2042 features pretty lace at the top front sides. Maidenform's Vintage Chic High Waisted Thigh Slimmer with Lace has silicone gripper elastic along the top interior back for stay-put fit.
Featured Review:
Ruby from Imperial
Height: Petite (5'3" and under)      Age: 50s
Posted: September 14, 2015

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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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