Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces. Read more...
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Maidenform Comfort Devotion Extra Coverage Bra 9436
Maidenform
9436 Comfort Devotion Extra Coverage Bra
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$42.00
$24.95 - $29.40
WhiteIvoryBody BeigeNavyGrey SlateBlack
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Maidenform 9436 reviews
Maidenform Comfort Devotion Embellished Demi Bra 9441
Maidenform
9441 Comfort Devotion Embellished Demi Bra
30% Off Today! (or more)
$42.00
$19.95 - $29.40
White w/GlossLatte Lift/IvoryWild Strawberry/PinkCamera Red-Y/BlackRed Masquerade/SilverNavy With DotMorning Fog w/ StoneBlack/Body Beige
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Maidenform 9441 reviews
Maidenform Comfort Devotion Memory Foam T-Back Bra DM9502
Maidenform
DM9502 Comfort Devotion Memory Foam T-Back Bra
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$42.00
Now: $29.40
Latte LiftBlack
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Maidenform DM9502 reviews
Maidenform One Fabulous Fit Embellished Extra Coverage Bra 7958
Maidenform
7958 One Fabulous Fit Embellished Extra Coverage Bra
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$38.00
$21.95 - $26.60
Navy Tri Dot PrintParis Nude w/IvorySpotted Shell Printblack w/steel Grey
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Maidenform 7958 reviews
Maidenform Smooth Luxe Extra Coverage Back Smoothing Bra DM7540
Maidenform
DM7540 Smooth Luxe Extra Coverage Back Smoothing Bra
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$42.00
Now: $29.40
PearlLatte LiftBlack
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Maidenform DM7540 reviews
Maidenform Convertible Wirefree Sports Bra DM7992
Maidenform
DM7992 Convertible Wirefree Sports Bra
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$44.00
Now: $30.80
White/BlackBlue Heather PrintCharcoal Heather Print
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Maidenform DM7992 reviews
Maidenform Comfort Devotion Memory Foam Demi Bra DM9500
Maidenform
DM9500 Comfort Devotion Memory Foam Demi Bra
30% Off Today! (or more)
$42.00
Now: $29.40
Latte Lift/IvoryNavy/Gloss
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Maidenform DM9500 reviews
Maidenform Custom Lift Underwire Sports Bra DM7990
Maidenform
DM7990 Custom Lift Underwire Sports Bra
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$44.00
Now: $30.80
White/BlackPinksicle/BlackCharcoal Heather Print
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Maidenform DM7990 reviews
Maidenform Comfort Devotion Spacer Demi Bra DM9350
Maidenform
DM9350 Comfort Devotion Spacer Demi Bra
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$42.00
Now: $29.40
WhiteLatte Lift/IvoryBlack/Body Beige
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Maidenform DM9350 reviews
Maidenform Comfort Devotion Spacer Push Up Bra DM9352
Maidenform
DM9352 Comfort Devotion Spacer Push Up Bra
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$42.00
Now: $29.40
White/StoneLatte Lift/IvoryGranite Blue GreyBlack/Body Beige
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Maidenform DM9352 reviews
Maidenform Comfort Devotion Memory Foam Extra Coverage Bra DM9501
Maidenform
DM9501 Comfort Devotion Memory Foam Extra Coverage Bra
30% Off Today! (or more)
$42.00
Now: $29.40
Latte LiftBlack
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Maidenform DM9501 reviews
Maidenform Smooth Luxe No Lines No Show Underwire Bra DM7541
Maidenform
DM7541 Smooth Luxe No Lines No Show Underwire Bra
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$42.00
Now: $29.40
WhiteParis Nude/BlushBlack
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Maidenform DM7541 reviews
Maidenform Casual Comfort Wirefree Lace Bralette DM1178
Maidenform
DM1178 Casual Comfort Wirefree Lace Bralette
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$36.00
Now: $25.20
White/ Pink PirouettePink Pirouette/ IvoryBlack w/ Latte
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Maidenform DM1178 reviews
Maidenform Comfort Devotion Strapless Bra 9405
Maidenform
9405 Comfort Devotion Strapless Bra
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$42.00
Now: $24.95
WhiteLatte Lift w/ BlackBlack
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Maidenform 9405 reviews
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Maidenform Comfort Devotion Extra Coverage Bra
Maidenform 9436 reviews
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The Maidenform Comfort Devotion Extra Coverage Bra 9436 provides seamless, well-supported and nicely defined coverage with a lightly padded, contour cup design and cushioned underwires. Maidenform's Comfort Devotion Extra Coverage Bra has center pull straps that adjust in back.
Featured Review:
Ona from
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: May 15, 2017

(some colors on sale)
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Maidenform Comfort Devotion Embellished Demi Bra
Maidenform 9441 reviews
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The Maidenform Comfort Devotion Embellished Demi Bra 9441 pairs nicely with low-cut, plunge tops. Get a sleek finish and comfortable fit every time you wear Maidenform's Comfort Devotion Embellished Demi Bra.
Featured Review:
TC from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 04, 2017

(some colors on sale)
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Maidenform Comfort Devotion Memory Foam T-Back Bra
Maidenform DM9502 reviews
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The Maidenform Comfort Devotion Memory Foam T-Back Bra DM9502 supports and shapes the bust with lightly padded, memory foam underwire cups. Features lace trim on top of cups and on racerback. Maidenform's Comfort Devotion Memory Foam T-Back Bra is made of nylon/spandex.
Featured Review:
Nancy from Dover DE
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: August 25, 2016

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Maidenform One Fabulous Fit Embellished Extra Coverage Bra
Maidenform 7958 reviews
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The Maidenform One Fabulous Fit Embellished Extra Coverage Bra 7958 offers a smooth, seamless cup with full coverage and light padding for modesty. Non-slip gripper strips on strap undersides. Maidenform's One Fabulous Fit Embellished Extra Coverage Bra is made of nylon/spandex.
Featured Review:
Mary from Bemidji/MN/USA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: August 17, 2017

(some colors on sale)
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Maidenform Smooth Luxe Extra Coverage Back Smoothing Bra
Maidenform DM7540 reviews
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The Maidenform Smooth Luxe Extra Coverage Back Smoothing Bra DM7540 offers you luxe comfort and support under your favorite t-shirt or a sexy low-cut top. Maidenform's Smooth Luxe Extra Coverage Back Smoothing Bra is made of nylon/spandex.
Featured Review:
Mary from Bemidji/MN/USA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: June 05, 2017

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Maidenform Convertible Wirefree Sports Bra
Maidenform DM7992 reviews
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The Maidenform Convertible Wirefree Sports Bra DM7992 has padded cups with a ventilated design for better airflow and graduated thickness for support. Maidenform's Convertible Wirefree Sports Bra is made of nylon/spandex.
Featured Review:
Arleen from Weeki Wachee, FL
Height: Petite (5'3" and under)      Age: 60s
Posted: July 08, 2017

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Maidenform Comfort Devotion Memory Foam Demi Bra
Maidenform DM9500 reviews
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The Maidenform Comfort Devotion Memory Foam Demi Bra DM9500 features light padding and a lace inset at top of cups. Maidenform's Comfort Devotion Memory Foam Demi Bra is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 09, 2017

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Maidenform Custom Lift Underwire Sports Bra
Maidenform DM7990 reviews
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The Maidenform Custom Lift Underwire Sports Bra DM7990 is a low impact push up sports bra with moisture wicking cups and convertible padded straps. Maidenform's Custom Lift Underwire Sports Bra is made of nylon/spandex.
Featured Review:
Arleen from Weeki Wachee, FL
Height: Petite (5'3" and under)      Age: 60s
Posted: July 08, 2017

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Maidenform Comfort Devotion Spacer Demi Bra
Maidenform DM9350 reviews
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The Maidenform Comfort Devotion Spacer Demi Bra DM9350 offers smooth, breathable comfort via spacer foam cups. Maidenform's Comfort Devotion Spacer Demi Bra is made of polyester/nylon/spandex.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 03, 2017

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Maidenform Comfort Devotion Spacer Push Up Bra
Maidenform DM9352 reviews
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The Maidenform Comfort Devotion Spacer Push Up Bra DM9352 is soft and has floral embroidered sides and back and convertible straps that can be worn traditional or crisscross styles. Maidenform Comfort Devotion Spacer Push Up Bra DM9352
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 03, 2017

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Maidenform Comfort Devotion Memory Foam Extra Coverage Bra
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Details:
The Maidenform Comfort Devotion Memory Foam Extra Coverage Bra DM9501 features lace trim. Lightly-padded, memory foam underwire cups support and shape the bust. Maidenform's Comfort Devotion Memory Foam Extra Coverage Bra is made of nylon/elastane.

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Maidenform Smooth Luxe No Lines No Show Underwire Bra
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The Maidenform Smooth Luxe No Lines No Show Underwire Bra DM7541 is a contour underwire bra with seamless, smooth sides that eliminates lines and bulges. Maidenform's Smooth Luxe No Lines No Show Underwire Bra is made of nylon/spandex.

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Maidenform Casual Comfort Wirefree Lace Bralette
Maidenform DM1178 reviews
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The Maidenform Casual Comfort Wirefree Lace Bralette DM1178 is a sexy lace and polka-dot mesh bra with a wireless construction and flexible boning at side seams. Maidenform's Casual Comfort Wirefree Lace Bralette is made of nylon/spandex/rayon.
Featured Review:
ChooChoo from San Francisco
Height: Petite (5'3" and under)      Age: 60s
Posted: August 15, 2017

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Maidenform Comfort Devotion Strapless Bra
Maidenform 9405 reviews
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The Maidenform Comfort Devotion Strapless Bra 9405 features soft microfiber cup overlays, sides and back. Seamless cup is perfect to wear under t-shirts and other knits. Top back edges have silicone strips to help your bra stay in place. Maidenform's Comfort Devotion Strapless Bra has removable elastic straps that attach and adjust with coated metal hardware.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 14, 2017

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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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