Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces. Read more...
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Maidenform Comfort Devotion Ultimate Wirefree with Lift Bra 9456
Maidenform
9456 Comfort Devotion Ultimate Wirefree with Lift Bra
30% Off Today! (or more)
$42.00
$24.95 - $29.40
White Lace/Stone ComboIvory/ShellLatte Lift Lace/IvoryLatte Lift w/ BlackPeach Swirl PrintMorning Fog/BlackBlack w/ Body BeigeNavy/White
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Maidenform 9456 reviews
Maidenform Center of Attention Cross Dye Lace Demi Bra 0413LC
Maidenform
0413LC Center of Attention Cross Dye Lace Demi Bra
30% Off Today! (or more)
$44.00
$24.95 - $30.80
Gentle Peach w/IvoryRed Masquerade/blackPurple/Lilac PetalRising Smoke/PeachBlack w/ Body BeigeNavy/Destiny Pink
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Maidenform 0413LC reviews
Maidenform Natural Boost Demi Bra 9428
Maidenform
9428 Natural Boost Demi Bra
30% Off Today! (or more)
$38.00
$19.95 - $26.60
Latte LiftBreakwater Blue/BlackSteel Grey/BlackBlack
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Maidenform 9428 reviews
Maidenform Comfort Devotion Embellished Plunge Push Up Bra 9443
Maidenform
9443 Comfort Devotion Embellished Plunge Push Up Bra
30% Off Today! (or more)
$42.00
Now: $29.40
Ivory w/GlossShellBlue/Silver LurexBlack/Body Beige
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Maidenform 9443 reviews
Maidenform Custom Lift Embellished Convertible Push-Up Bra 9473
Maidenform
9473 Custom Lift Embellished Convertible Push-Up Bra
30% Off Today! (or more)
$38.00
Now: $25.95
WhiteLatte Lift/IvoryWild Strawberry/ShellNavy/Roaming BlueGrey Slate/CaribbeanBlack/Body Beige
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Maidenform 9473 reviews
Maidenform Comfort Devotion Padded Strapless Convertible Bra 9458
Maidenform
9458 Comfort Devotion Padded Strapless Convertible Bra
30% Off Today! (or more)
$42.00
Now: $29.40
Body BeigeBlack
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Maidenform 9458 reviews
Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra 9428M
Maidenform
9428M Custom Lift Natural Boost Point d'Esprit Demi Bra
30% Off Today! (or more)
$38.00
Now: $25.95
Shell with IvoryCamera Red w/BodyBeigeBlack w/ Body Beige
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Maidenform 9428M reviews
Maidenform Casual Comfort Wirefree Lift Bra DM1137
Maidenform
DM1137 Casual Comfort Wirefree Lift Bra
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$36.00
Now: $25.20
WhiteParis NudeNavyBlack
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Maidenform DM1137 reviews
Maidenform Center of Attention Caged Mesh Demi Bra 0413CM
Maidenform
0413CM Center of Attention Caged Mesh Demi Bra
30% Off Today! (or more)
$44.00
$24.95 - $30.80
Gentle Peach w/BlackRed/Black MaskBlack w/ Body Beige
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Maidenform 0413CM reviews
Maidenform Comfort Devotion Custom Lift Strapless Bra 9417
Maidenform
9417 Comfort Devotion Custom Lift Strapless Bra
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$42.00
Now: $29.40
WhiteLatte LiftBlack
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See Discount in Cart
Maidenform 9417 reviews
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Maidenform Comfort Devotion Ultimate Wirefree with Lift Bra
Maidenform 9456 reviews
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The Maidenform Comfort Devotion Ultimate Wirefree with Lift Bra 9456 features lace trim along the tops of the cups. Maidenform's Comfort Devotion Ultimate Wirefree with Lift Bra has contour wireless cups with medium bump pads at bottom of padded cups for uplift.
Featured Review:
Karen from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: May 21, 2017

(some colors on sale)
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Maidenform Center of Attention Cross Dye Lace Demi Bra
Maidenform 0413LC reviews
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The Maidenform Center of Attention Cross Dye Lace Demi Bra 0413LC is beautiful, with floral lace overlay on cups. The medium padded, push up underwire cups lifts and supports the bust. Maidenform's Center of Attention Cross Dye Lace Demi Bra is made of nylon/rayon/spandex.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 12, 2017

(some colors on sale)
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Maidenform Natural Boost Demi Bra
Maidenform 9428 reviews
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The Maidenform Natural Boost Demi Bra 9428 features a beautiful lace overlay along the sides of the cups. Maidenform's Natural Boost Demi Bra has contour/t-shirt underwire cups with medium, graduated crescent-shaped padding along the bottoms and sides.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 13, 2017

(some colors on sale)
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Maidenform Comfort Devotion Embellished Plunge Push Up Bra
Maidenform 9443 reviews
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Details:
The Maidenform Comfort Devotion Embellished Plunge Push Up Bra 9443 features a lace overlay along the cups, sides and back for a beautiful look. Maidenform's Comfort Devotion Embellished Plunge Push Up Bra has contour underwire cups with medium graduated, crescent-shaped padding along the bottoms and sides of cups.
Featured Review:
Jane from 48067
Height: Petite (5'3" and under)      Age: 60s
Posted: August 03, 2017

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Maidenform Custom Lift Embellished Convertible Push-Up Bra
Maidenform 9473 reviews
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The Maidenform Custom Lift Embellished Convertible Push-Up Bra 9473 is convertible from classic straps to a crossed back in seconds! Push-up padding varies by cup size for custom lift! Maidenform's Custom Lift Embellished Convertible Push-Up Bra is made of nylon/elastane.
Featured Review:
KayKay from Atlanta,GA
Height: Average Height (5'4"-5'8")      Age: 40s
Posted: June 05, 2017

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Maidenform Comfort Devotion Padded Strapless Convertible Bra
Maidenform 9458 reviews
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Details:
The Maidenform Comfort Devotion Padded Strapless Convertible Bra 9458 has contour wireless cups with medium graduated crescent-shaped padding along the bottoms and sides of cups. Maidenform's Comfort Devotion Padded Strapless Convertible Bra has silicone gripper elastic along the top interior of sides and back.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 07, 2017

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Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra
Maidenform 9428M reviews
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Details:
The Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra 9428M increases your bust one cup size and has the look of a pretty everyday bra. Maidenform's Custom Lift Natural Boost Point d'Esprit Demi Bra is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 04, 2016

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Maidenform Casual Comfort Wirefree Lift Bra
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The Maidenform Casual Comfort Wirefree Lift Bra DM1137 is a modern styled longline push-up bra with plunging neckline, push-up cups and contemporary mesh inserts. Maidenform's Casual Comfort Wirefree Lift Bra is made of nylon/spandex.

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Maidenform Center of Attention Caged Mesh Demi Bra
Maidenform 0413CM reviews
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Details:
The Maidenform Center of Attention Caged Mesh Demi Bra 0413CM features push-up padding and classic sex appeal. Maidenform's Center of Attention Caged Mesh Demi Bra is made of nylon/spandex.
Featured Review:
Violet from Idaho
Height: Average Height (5'4"-5'8")      Age: 20s
Posted: December 26, 2016

(some colors on sale)
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Maidenform Comfort Devotion Custom Lift Strapless Bra
Maidenform 9417 reviews
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Details:
The Maidenform Comfort Devotion Custom Lift Strapless Bra 9417 features a customized lift for each bra size and convertible, removable straps for versatile styling. A = Padded lift, B = Lightly Padded lift, C = Moderate lift, D = Gentle lift. Maidenform's Comfort Devotion Custom Lift Strapless Bra has power bands along the interior sides and back with silicone gripper elastic for a stay-put fit.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 05, 2016

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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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