Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces. Read more...
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Maidenform One Fabulous Fit Demi Underwire Bra 7959
Maidenform
7959 One Fabulous Fit Demi Underwire Bra
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$38.00
$19.95 - $26.60
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Maidenform 7959 reviews
Maidenform Comfort Devotion Embellished Demi Bra 9441
Maidenform
9441 Comfort Devotion Embellished Demi Bra
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$42.00
$19.95 - $29.40
White w/GlossLatte Lift/IvoryWild Strawberry/PinkCamera Red-Y/BlackRed Masquerade/SilverNavy With DotMorning Fog w/ StoneBlack/Body Beige
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Maidenform 9441 reviews
Maidenform Comfort Devotion Memory Foam T-Back Bra DM9502
Maidenform
DM9502 Comfort Devotion Memory Foam T-Back Bra
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$42.00
Now: $29.40
Latte LiftBlack
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Maidenform DM9502 reviews
Maidenform Endlessly Smooth Plunge Bodybriefer DM1008
Maidenform
DM1008 Endlessly Smooth Plunge Bodybriefer
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$58.00
Now: $40.60
Latte LiftBlack
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Maidenform DM1008 reviews
Maidenform Center of Attention Cross Dye Lace Demi Bra 0413LC
Maidenform
0413LC Center of Attention Cross Dye Lace Demi Bra
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$44.00
$24.95 - $30.80
Gentle Peach w/IvoryRed Masquerade/blackPurple/Lilac PetalRising Smoke/PeachBlack w/ Body BeigeNavy/Destiny Pink
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Maidenform 0413LC reviews
Maidenform Natural Boost Demi Bra 9428
Maidenform
9428 Natural Boost Demi Bra
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$38.00
$19.95 - $26.60
Latte LiftBreakwater Blue/BlackSteel Grey/BlackBlack
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Maidenform 9428 reviews
Maidenform Love the Lift Push Up and In Lurex T-Back Bra DM9901
Maidenform
DM9901 Love the Lift Push Up and In Lurex T-Back Bra
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$44.00
Now: $30.80
WhiteEvening BlushBlack
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Maidenform DM9901 reviews
Maidenform Wear Your Own Bra Take Inches Off Singlet 2556
Maidenform
2556 Wear Your Own Bra Take Inches Off Singlet
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$63.00
Now: $44.10
Body BeigeBlack
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Maidenform 2556 reviews
Maidenform One Fabulous Fit Embellished Extra Coverage Bra 7958
Maidenform
7958 One Fabulous Fit Embellished Extra Coverage Bra
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$38.00
$21.95 - $26.60
Navy Tri Dot PrintParis Nude w/IvorySpotted Shell Printblack w/steel Grey
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Maidenform 7958 reviews
Maidenform Smooth Luxe Extra Coverage Back Smoothing Bra DM7540
Maidenform
DM7540 Smooth Luxe Extra Coverage Back Smoothing Bra
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$42.00
Now: $29.40
PearlLatte LiftBlack
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Maidenform DM7540 reviews
Maidenform Endlessly Smooth Foam Cup Slip DM1007
Maidenform
DM1007 Endlessly Smooth Foam Cup Slip
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$66.00
Now: $46.20
Latte LiftBlack
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Maidenform DM1007 reviews
Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra MFD822
Maidenform
MFD822 Fit to Flirt Plunge Wirefree Allover Lace Bra
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$40.00
Now: $28.00
White with SilverGentle Peach w/IvoryGrey Slate with GlossBlack with Navy
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Maidenform MFD822 reviews
Maidenform Comfort Devotion Embellished Plunge Push Up Bra 9443
Maidenform
9443 Comfort Devotion Embellished Plunge Push Up Bra
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$42.00
Now: $29.40
Ivory w/GlossShellBlue/Silver LurexBlack/Body Beige
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Maidenform 9443 reviews
Maidenform Custom Lift Extra Coverage T-Shirt Bra 9400
Maidenform
9400 Custom Lift Extra Coverage T-Shirt Bra
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$38.00
$21.95 - $26.60
WhiteTeal ParadiseDraped Leopard
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Maidenform 9400 reviews
Maidenform Comfort Devotion Tailored Plunge Push Up Bra 9442
Maidenform
9442 Comfort Devotion Tailored Plunge Push Up Bra
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$42.00
$24.95 - $29.40
Latte LiftCamera Red-YNavy/White DotBlackGentle Animal PrintLasting Leopard
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Maidenform 9442 reviews
Maidenform Comfort Devotion Memory Foam Demi Bra DM9500
Maidenform
DM9500 Comfort Devotion Memory Foam Demi Bra
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$42.00
Now: $29.40
Latte Lift/IvoryNavy/Gloss
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Maidenform DM9500 reviews
Maidenform Comfort Devotion Spacer Demi Bra DM9350
Maidenform
DM9350 Comfort Devotion Spacer Demi Bra
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$42.00
Now: $29.40
WhiteLatte Lift/IvoryBlack/Body Beige
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Maidenform DM9350 reviews
Maidenform Fit to Flirt Plunge Wirefree Bra with Satin MFD894
Maidenform
MFD894 Fit to Flirt Plunge Wirefree Bra with Satin
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$40.00
Now: $28.00
Ivory with BlackLatte with IvoryNavy with BlackVenture Pink
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Maidenform MFD894 reviews
Maidenform Lace Racerback Bralette DM1126
Maidenform
DM1126 Lace Racerback Bralette
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$32.00
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WhitePink PirouetteBlack
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Maidenform DM1126 reviews
Maidenform Custom Lift Extra Coverage Bra with Lace 9400L
Maidenform
9400L Custom Lift Extra Coverage Bra with Lace
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$38.00
$21.95 - $26.60
Navy/Black LaceVenture Pink
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Maidenform 9400L reviews
Maidenform Comfort Devotion Spacer Push Up Bra DM9352
Maidenform
DM9352 Comfort Devotion Spacer Push Up Bra
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$42.00
Now: $29.40
White/StoneLatte Lift/IvoryGranite Blue GreyBlack/Body Beige
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Maidenform DM9352 reviews
Maidenform Center of Attention Fishnet Cup Demi Bra 0413FC
Maidenform
0413FC Center of Attention Fishnet Cup Demi Bra
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$44.00
Now: $29.95
Venture Pink w/SmokeBlack w/ Body Beige
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Maidenform 0413FC reviews
Maidenform Comfort Devotion Memory Foam Extra Coverage Bra DM9501
Maidenform
DM9501 Comfort Devotion Memory Foam Extra Coverage Bra
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$42.00
Now: $29.40
Latte LiftBlack
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Maidenform DM9501 reviews
Maidenform Casual Comfort Wirefree Lift Bra DM1137
Maidenform
DM1137 Casual Comfort Wirefree Lift Bra
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$36.00
Now: $25.20
WhiteParis NudeNavyBlack
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Maidenform DM1137 reviews
Maidenform Center of Attention Caged Mesh Demi Bra 0413CM
Maidenform
0413CM Center of Attention Caged Mesh Demi Bra
30% Off Today! (or more)
$44.00
$24.95 - $30.80
Gentle Peach w/BlackRed/Black MaskBlack w/ Body Beige
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Maidenform 0413CM reviews
Maidenform Center of Attention Satin and Lace Demi Bra 0413SC
Maidenform
0413SC Center of Attention Satin and Lace Demi Bra
30% Off Today! (or more)
$44.00
$24.95 - $30.80
Latte Lift w/BlackSapphire/BeigeVenture Pink w/SmokeBlack w/ Body Beige
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Maidenform 0413SC reviews
Maidenform One Fabulous Fit Tailored Demi Bra 7966
Maidenform
7966 One Fabulous Fit Tailored Demi Bra
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$38.00
Now: $25.95
Paris Animal PrintParis Nude w/Ivoryblack w/steel Grey
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Maidenform 7966 reviews
Maidenform Smooth Luxe Push Up T-Shirt Demi Bra 9476
Maidenform
9476 Smooth Luxe Push Up T-Shirt Demi Bra
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$42.00
Now: $27.95
Navy/Black
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Maidenform 9476 reviews
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Maidenform One Fabulous Fit Demi Underwire Bra
Maidenform 7959 reviews
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The Maidenform One Fabulous Fit Demi Underwire Bra 7959 features lightly padded cups for smooth shaping. Supports up, down and across the bust, providing seamless uplift shaping. Straps adjust in front for convenience. Maidenform's One Fabulous Fit Demi Underwire Bra features low-plunge styling that makes it the perfect bra to wear under all types of clothing, even deep v-necklines.
Featured Review:
Ruth from FOWLER
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: August 03, 2017

(some colors on sale)
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Maidenform Comfort Devotion Embellished Demi Bra
Maidenform 9441 reviews
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The Maidenform Comfort Devotion Embellished Demi Bra 9441 pairs nicely with low-cut, plunge tops. Get a sleek finish and comfortable fit every time you wear Maidenform's Comfort Devotion Embellished Demi Bra.
Featured Review:
TC from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 04, 2017

(some colors on sale)
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Maidenform Comfort Devotion Memory Foam T-Back Bra
Maidenform DM9502 reviews
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The Maidenform Comfort Devotion Memory Foam T-Back Bra DM9502 supports and shapes the bust with lightly padded, memory foam underwire cups. Features lace trim on top of cups and on racerback. Maidenform's Comfort Devotion Memory Foam T-Back Bra is made of nylon/spandex.
Featured Review:
Nancy from Dover DE
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: August 25, 2016

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Maidenform Endlessly Smooth Plunge Bodybriefer
Maidenform DM1008 reviews
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The Maidenform Endlessly Smooth Plunge Bodybriefer DM1008 shapes and smooths and has removable straps for versatility. Maidenform's Endlessly Smooth Plunge Bodybriefer is made of nylon/spandex/cotton.
Featured Review:
Ida from Florida
Height: Petite (5'3" and under)      Age: 50s
Posted: September 12, 2016

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Maidenform Center of Attention Cross Dye Lace Demi Bra
Maidenform 0413LC reviews
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The Maidenform Center of Attention Cross Dye Lace Demi Bra 0413LC is beautiful, with floral lace overlay on cups. The medium padded, push up underwire cups lifts and supports the bust. Maidenform's Center of Attention Cross Dye Lace Demi Bra is made of nylon/rayon/spandex.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 12, 2017

(some colors on sale)
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Maidenform Natural Boost Demi Bra
Maidenform 9428 reviews
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The Maidenform Natural Boost Demi Bra 9428 features a beautiful lace overlay along the sides of the cups. Maidenform's Natural Boost Demi Bra has contour/t-shirt underwire cups with medium, graduated crescent-shaped padding along the bottoms and sides.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 13, 2017

(some colors on sale)
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Maidenform Love the Lift Push Up and In Lurex T-Back Bra
Maidenform DM9901 reviews
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The Maidenform Love the Lift Push Up and In Lurex T-Back Bra DM9901 has heavy graduated padding, racerback straps, front closure, and a smooth t-shirt cup. Maidenform's Love the Lift Push Up and In Lurex T-Back Bra is made of nylon/spandex.
Featured Review:
Jane from 48067
Height: Petite (5'3" and under)      Age: 60s
Posted: August 03, 2017

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Maidenform Wear Your Own Bra Take Inches Off Singlet
Maidenform 2556 reviews
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The Flexees Wear Your Own Bra Take Inches Off Singlet 2556 delivers fabulous fit and versatility while delivering firm control and comfort. Provides all-over smoothing from bra line to mid thigh. Wear it with your own bra for individualized support. Flexees' Wear Your Own Bra Take Inches Off Singlet has a split crotch for easy bathroom use.
Featured Review:
Eileen from West Allis, WI USA
Height: Tall (5'9" and over)      Age: 20s
Posted: August 15, 2016

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Maidenform One Fabulous Fit Embellished Extra Coverage Bra
Maidenform 7958 reviews
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The Maidenform One Fabulous Fit Embellished Extra Coverage Bra 7958 offers a smooth, seamless cup with full coverage and light padding for modesty. Non-slip gripper strips on strap undersides. Maidenform's One Fabulous Fit Embellished Extra Coverage Bra is made of nylon/spandex.
Featured Review:
Mary from Bemidji/MN/USA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: August 17, 2017

(some colors on sale)
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Maidenform Smooth Luxe Extra Coverage Back Smoothing Bra
Maidenform DM7540 reviews
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The Maidenform Smooth Luxe Extra Coverage Back Smoothing Bra DM7540 offers you luxe comfort and support under your favorite t-shirt or a sexy low-cut top. Maidenform's Smooth Luxe Extra Coverage Back Smoothing Bra is made of nylon/spandex.
Featured Review:
Mary from Bemidji/MN/USA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: June 05, 2017

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Maidenform Endlessly Smooth Foam Cup Slip
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The Maidenform Endlessly Smooth Foam Cup Slip DM1007 smooths and shapes the waist, tummy, hips, thighs and back with all-over firm control. Features seamless cups and removable straps that can be worn crossed in back, traditional or strapless styles. Maidenform's Endlessly Smooth Foam Cup Slip is made of nylon/spandex with 100% cotton crotch lining.

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Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra
Maidenform MFD822 reviews
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The Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra MFD822 is seductive with plunge front and sheer floral lace. Features convertible straps that may be worn classic style or with crossed back. Maidenform's Fit to Flirt Plunge Wirefree Allover Lace Bra is made of nylon/polyester/spandex.
Featured Review:
ChooChoo from San Francisco
Height: Petite (5'3" and under)      Age: 60s
Posted: June 29, 2017

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Maidenform Comfort Devotion Embellished Plunge Push Up Bra
Maidenform 9443 reviews
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Details:
The Maidenform Comfort Devotion Embellished Plunge Push Up Bra 9443 features a lace overlay along the cups, sides and back for a beautiful look. Maidenform's Comfort Devotion Embellished Plunge Push Up Bra has contour underwire cups with medium graduated, crescent-shaped padding along the bottoms and sides of cups.
Featured Review:
Jane from 48067
Height: Petite (5'3" and under)      Age: 60s
Posted: August 03, 2017

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Maidenform Custom Lift Extra Coverage T-Shirt Bra
Maidenform 9400 reviews
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The Maidenform Custom Lift Extra Coverage T-Shirt Bra 9400 provides beautiful lift and support to the bust with the lightly padded, push up, seamless underwire cups. Features convertible straps. Maidenform's Custom Lift Extra Coverage T-Shirt Bra is made of nylon/spandex.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 06, 2017

(some colors on sale)
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Maidenform Comfort Devotion Tailored Plunge Push Up Bra
Maidenform 9442 reviews
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The Maidenform Comfort Devotion Tailored Plunge Push Up Bra 9442 pumps up the cleavage via heavy, graduated padding. Turn up the sex appeal and move with comfort in this sexy little number. Maidenform's Comfort Devotion Tailored Plunge Push Up Bra is made of .
Featured Review:
FlipFlopXOXO from California
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: May 16, 2017

(some colors on sale)
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Maidenform Comfort Devotion Memory Foam Demi Bra
Maidenform DM9500 reviews
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The Maidenform Comfort Devotion Memory Foam Demi Bra DM9500 features light padding and a lace inset at top of cups. Maidenform's Comfort Devotion Memory Foam Demi Bra is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 09, 2017

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Maidenform Comfort Devotion Spacer Demi Bra
Maidenform DM9350 reviews
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The Maidenform Comfort Devotion Spacer Demi Bra DM9350 offers smooth, breathable comfort via spacer foam cups. Maidenform's Comfort Devotion Spacer Demi Bra is made of polyester/nylon/spandex.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 03, 2017

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Maidenform Fit to Flirt Plunge Wirefree Bra with Satin
Maidenform MFD894 reviews
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The Maidenform Fit to Flirt Plunge Wirefree Bra with Satin MFD894 is alluring satin and lace. Features convertible straps that can be worn crossed back or traditional styles. Maidenform's Fit to Flirt Plunge Wirefree Bra with Satin is made of nylon/polyester/spandex.
Featured Review:
Yvonne from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: May 18, 2016

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Maidenform Lace Racerback Bralette
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The Maidenform Lace Racerback Bralette DM1126 is a feminine V-neck bralette with lined, wireless cups and scalloped racerback straps. Maidenform's Lace Racerback Bralette is made of polyester/spandex/nylon.

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Maidenform Custom Lift Extra Coverage Bra with Lace
Maidenform 9400L reviews
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The Maidenform Custom Lift Extra Coverage Bra with Lace 9400L beautifully supports and lifts the bust with lightly-padded, underwire cups. Features convertible straps and elegant floral lace overlay on cups. Maidenform's Custom Lift Extra Coverage Bra with Lace is made of nylon/spandex.
Featured Review:
Pat from Windsor Locks, CT, USA
Height: Petite (5'3" and under)      Age: 70s
Posted: May 31, 2017

(some colors on sale)
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Maidenform Comfort Devotion Spacer Push Up Bra
Maidenform DM9352 reviews
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The Maidenform Comfort Devotion Spacer Push Up Bra DM9352 is soft and has floral embroidered sides and back and convertible straps that can be worn traditional or crisscross styles. Maidenform Comfort Devotion Spacer Push Up Bra DM9352
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 03, 2017

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Maidenform Center of Attention Fishnet Cup Demi Bra
Maidenform 0413FC reviews
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The Maidenform Center of Attention Fishnet Cup Demi Bra 0413FC features heavy graduated padding along bottoms and sides of cup, giving you serious push-up lift. Maidenform's Center of Attention Fishnet Cup Demi Bra is made of nylon/spandex.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 12, 2017

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Maidenform Comfort Devotion Memory Foam Extra Coverage Bra
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The Maidenform Comfort Devotion Memory Foam Extra Coverage Bra DM9501 features lace trim. Lightly-padded, memory foam underwire cups support and shape the bust. Maidenform's Comfort Devotion Memory Foam Extra Coverage Bra is made of nylon/elastane.

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Maidenform Casual Comfort Wirefree Lift Bra
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The Maidenform Casual Comfort Wirefree Lift Bra DM1137 is a modern styled longline push-up bra with plunging neckline, push-up cups and contemporary mesh inserts. Maidenform's Casual Comfort Wirefree Lift Bra is made of nylon/spandex.

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Maidenform Center of Attention Caged Mesh Demi Bra
Maidenform 0413CM reviews
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The Maidenform Center of Attention Caged Mesh Demi Bra 0413CM features push-up padding and classic sex appeal. Maidenform's Center of Attention Caged Mesh Demi Bra is made of nylon/spandex.
Featured Review:
Violet from Idaho
Height: Average Height (5'4"-5'8")      Age: 20s
Posted: December 26, 2016

(some colors on sale)
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Maidenform Center of Attention Satin and Lace Demi Bra
Maidenform 0413SC reviews
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The Maidenform Center of Attention Satin and Lace Demi Bra 0413SC has feminine lace accents and heavy graduated push up padding. Maidenform's Center of Attention Satin and Lace Demi Bra is made of nylon/spandex.
Featured Review:
Wendy from PA
Height: Petite (5'3" and under)      Age: 60s
Posted: September 11, 2016

(some colors on sale)
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Maidenform One Fabulous Fit Tailored Demi Bra
Maidenform 7966 reviews
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The Maidenform One Fabulous Fit Tailored Demi Bra 7966 offers an ideal fit and appearance. Maidenform's One Fabulous Fit Tailored Demi Bra is made of nylon/spandex.
Featured Review:
Lynn from Wilmington NC
Height: Petite (5'3" and under)      Age: 60s
Posted: April 19, 2017

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Maidenform Smooth Luxe Push Up T-Shirt Demi Bra
Maidenform 9476 reviews
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The Maidenform Smooth Luxe Push Up T-Shirt Demi Bra 9476 features silky, seamless cups with heavy graduated padding along bottom and sides. Sides are seamless with laser-cut edges for an invisible look under clothing. Maidenform's Smooth Luxe Push Up T-Shirt Demi Bra is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 11, 2017

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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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