Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces. Read more...
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Maidenform Custom Lift Satin Demi Bra 9729
Maidenform
9729 Custom Lift Satin Demi Bra
30% Off Today! (or more)
$38.00
$19.95 - $26.60
WhiteLatte LiftPink RibbonPlum DreamViolet PurpleSexy Grey AnimalBlackRed Snakeskin Print
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Maidenform 9729 reviews
Maidenform Comfort Devotion Super Sexy Maximizer Bra 9461
Maidenform
9461 Comfort Devotion Super Sexy Maximizer Bra
30% Off Today! (or more)
$42.00
Now: $29.40
Ivory/GlossLatte/IvoryBlack/Body Beige
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Maidenform 9461 reviews
Maidenform Custom Lift Extra Coverage Bra with Lace 9400L
Maidenform
9400L Custom Lift Extra Coverage Bra with Lace
30% Off Today! (or more)
$38.00
$21.95 - $26.60
Navy/Black LaceVenture Pink
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Maidenform 9400L reviews
Maidenform Comfort Devotion Spacer Push Up Bra DM9352
Maidenform
DM9352 Comfort Devotion Spacer Push Up Bra
30% Off Today! (or more)
$42.00
Now: $29.40
White/StoneLatte Lift/IvoryGranite Blue GreyBlack/Body Beige
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Maidenform DM9352 reviews
Maidenform Center of Attention Fishnet Cup Demi Bra 0413FC
Maidenform
0413FC Center of Attention Fishnet Cup Demi Bra
30% Off Today! (or more)
$44.00
Now: $29.95
Venture Pink w/SmokeBlack w/ Body Beige
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Maidenform 0413FC reviews
Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra 9428M
Maidenform
9428M Custom Lift Natural Boost Point d'Esprit Demi Bra
30% Off Today! (or more)
$38.00
Now: $25.95
Shell with IvoryCamera Red w/BodyBeigeBlack w/ Body Beige
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Maidenform 9428M reviews
Maidenform Center of Attention Caged Mesh Demi Bra 0413CM
Maidenform
0413CM Center of Attention Caged Mesh Demi Bra
30% Off Today! (or more)
$44.00
$24.95 - $30.80
Gentle Peach w/BlackRed/Black MaskBlack w/ Body Beige
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Maidenform 0413CM reviews
Maidenform Center of Attention Satin and Lace Demi Bra 0413SC
Maidenform
0413SC Center of Attention Satin and Lace Demi Bra
30% Off Today! (or more)
$44.00
$24.95 - $30.80
Latte Lift w/BlackSapphire/BeigeVenture Pink w/SmokeBlack w/ Body Beige
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Maidenform 0413SC reviews
Maidenform Comfort Devotion Custom Lift Strapless Bra 9417
Maidenform
9417 Comfort Devotion Custom Lift Strapless Bra
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$42.00
Now: $29.40
WhiteLatte LiftBlack
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Maidenform 9417 reviews
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Maidenform Custom Lift Satin Demi Bra
Maidenform 9729 reviews
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The Maidenform Custom Lift Satin Demi Bra 9729 is uniquely designed with the right amount of lift customized to your cup size. As the cup size increases, the padding decreases to give you a natural look. Maidenform's Custom Lift Satin Demi Bra is tagless for your comfort.
Featured Review:
Meme from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 11, 2017

(some colors on sale)
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Maidenform Comfort Devotion Super Sexy Maximizer Bra
Maidenform 9461 reviews
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The Maidenform Comfort Devotion Super Sexy Maximizer Bra 9461 features a pretty lace overlay along the tops of the cups and at back. Maidenform's Comfort Devotion Super Sexy Maximizer Bra has contour underwire cups with heavy graduated crescent-shaped padding for shape and support.
Featured Review:
Jill from Anderson SC USA
Height: Tall (5'9" and over)      Age: 60s
Posted: March 06, 2017

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Maidenform Custom Lift Extra Coverage Bra with Lace
Maidenform 9400L reviews
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The Maidenform Custom Lift Extra Coverage Bra with Lace 9400L beautifully supports and lifts the bust with lightly-padded, underwire cups. Features convertible straps and elegant floral lace overlay on cups. Maidenform's Custom Lift Extra Coverage Bra with Lace is made of nylon/spandex.
Featured Review:
Pat from Windsor Locks, CT, USA
Height: Petite (5'3" and under)      Age: 70s
Posted: May 31, 2017

(some colors on sale)
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Maidenform Comfort Devotion Spacer Push Up Bra
Maidenform DM9352 reviews
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The Maidenform Comfort Devotion Spacer Push Up Bra DM9352 is soft and has floral embroidered sides and back and convertible straps that can be worn traditional or crisscross styles. Maidenform Comfort Devotion Spacer Push Up Bra DM9352
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 03, 2017

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Maidenform Center of Attention Fishnet Cup Demi Bra
Maidenform 0413FC reviews
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The Maidenform Center of Attention Fishnet Cup Demi Bra 0413FC features heavy graduated padding along bottoms and sides of cup, giving you serious push-up lift. Maidenform's Center of Attention Fishnet Cup Demi Bra is made of nylon/spandex.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 12, 2017

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Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra
Maidenform 9428M reviews
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The Maidenform Custom Lift Natural Boost Point d'Esprit Demi Bra 9428M increases your bust one cup size and has the look of a pretty everyday bra. Maidenform's Custom Lift Natural Boost Point d'Esprit Demi Bra is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 04, 2016

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Maidenform Center of Attention Caged Mesh Demi Bra
Maidenform 0413CM reviews
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The Maidenform Center of Attention Caged Mesh Demi Bra 0413CM features push-up padding and classic sex appeal. Maidenform's Center of Attention Caged Mesh Demi Bra is made of nylon/spandex.
Featured Review:
Violet from Idaho
Height: Average Height (5'4"-5'8")      Age: 20s
Posted: December 26, 2016

(some colors on sale)
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Maidenform Center of Attention Satin and Lace Demi Bra
Maidenform 0413SC reviews
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The Maidenform Center of Attention Satin and Lace Demi Bra 0413SC has feminine lace accents and heavy graduated push up padding. Maidenform's Center of Attention Satin and Lace Demi Bra is made of nylon/spandex.
Featured Review:
Wendy from PA
Height: Petite (5'3" and under)      Age: 60s
Posted: September 11, 2016

(some colors on sale)
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Maidenform Comfort Devotion Custom Lift Strapless Bra
Maidenform 9417 reviews
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Details:
The Maidenform Comfort Devotion Custom Lift Strapless Bra 9417 features a customized lift for each bra size and convertible, removable straps for versatile styling. A = Padded lift, B = Lightly Padded lift, C = Moderate lift, D = Gentle lift. Maidenform's Comfort Devotion Custom Lift Strapless Bra has power bands along the interior sides and back with silicone gripper elastic for a stay-put fit.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 05, 2016

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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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