Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces. Read more...
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Maidenform Custom Lift Satin Demi Bra 9729
Maidenform
9729 Custom Lift Satin Demi Bra
30% Off Today! (or more)
$38.00
$19.95 - $26.60
WhiteLatte LiftPink RibbonPlum DreamViolet PurpleSexy Grey AnimalBlackRed Snakeskin Print
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Maidenform 9729 reviews
Maidenform Scalloped Lace Hipster Panty 40823
Maidenform
40823 Scalloped Lace Hipster Panty
$7.95
- $11.50
WhitePaws Off CreamLatte LiftPearl Blush DotNavy Pop DotTriple Blue StripeSteel Grey ZebraSteel Grey/RisingSmokeBlackDarling Dot Black
Maidenform 40823 reviews
Maidenform Smooth Luxe Wide Waist Hipster Panty 40871
Maidenform
40871 Smooth Luxe Wide Waist Hipster Panty
30% Off Today! (or more)
$11.50
Now: $7.95
WhiteLatte LiftCamera Red-YNavyBerry BombMorning Fog
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Maidenform 40871 reviews
Maidenform Fit to Flirt Plunge Wirefree Bra with Satin MFD894
Maidenform
MFD894 Fit to Flirt Plunge Wirefree Bra with Satin
30% Off Today! (or more)
$40.00
Now: $28.00
Ivory with BlackLatte with IvoryNavy with BlackVenture Pink
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Maidenform MFD894 reviews
Maidenform Custom Lift Extra Coverage Bra with Lace 9400L
Maidenform
9400L Custom Lift Extra Coverage Bra with Lace
30% Off Today! (or more)
$38.00
$21.95 - $26.60
Navy/Black LaceVenture Pink
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Maidenform 9400L reviews
Maidenform Smooth & Luxe Satin Belt Robe M80004
Maidenform
M80004 Smooth & Luxe Satin Belt Robe
30% Off Today! (or more)
$58.00
$39.95 - $40.60
Fresh BerryNavyBlack
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Maidenform M80004 reviews
Maidenform Smooth Luxe Push Up T-Shirt Demi Bra 9476
Maidenform
9476 Smooth Luxe Push Up T-Shirt Demi Bra
30% Off Today! (or more)
$42.00
Now: $27.95
Navy/Black
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Maidenform 9476 reviews
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Maidenform Custom Lift Satin Demi Bra
Maidenform 9729 reviews
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The Maidenform Custom Lift Satin Demi Bra 9729 is uniquely designed with the right amount of lift customized to your cup size. As the cup size increases, the padding decreases to give you a natural look. Maidenform's Custom Lift Satin Demi Bra is tagless for your comfort.
Featured Review:
Meme from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 11, 2017

(some colors on sale)
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Maidenform Scalloped Lace Hipster Panty
Maidenform 40823 reviews
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The Maidenform Scalloped Lace Hipster Panty 40823 makes you feel pretty with stretch lace trim and a perky satin bow. Maidenform's Scalloped Lace Hipster Panty has moderate rear coverage.
Featured Review:
Jodi from Tamarac
Height: Tall (5'9" and over)      Age: 50s
Posted: March 23, 2017

(some colors on sale)
3 for $30.00
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Maidenform Smooth Luxe Wide Waist Hipster Panty
Maidenform 40871 reviews
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The Maidenform Smooth Luxe Wide Waist Hipster Panty 40871 has a tall, stretch two-layer satin waistband and a breathable, sheer stretch lace front. Tagless. Maidenform's Smooth Luxe Wide Waist Hipster Panty is made of silky nylon/spandex.
Featured Review:
AJ from
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: August 07, 2017

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Maidenform Fit to Flirt Plunge Wirefree Bra with Satin
Maidenform MFD894 reviews
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The Maidenform Fit to Flirt Plunge Wirefree Bra with Satin MFD894 is alluring satin and lace. Features convertible straps that can be worn crossed back or traditional styles. Maidenform's Fit to Flirt Plunge Wirefree Bra with Satin is made of nylon/polyester/spandex.
Featured Review:
Yvonne from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: May 18, 2016

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Maidenform Custom Lift Extra Coverage Bra with Lace
Maidenform 9400L reviews
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The Maidenform Custom Lift Extra Coverage Bra with Lace 9400L beautifully supports and lifts the bust with lightly-padded, underwire cups. Features convertible straps and elegant floral lace overlay on cups. Maidenform's Custom Lift Extra Coverage Bra with Lace is made of nylon/spandex.
Featured Review:
Pat from Windsor Locks, CT, USA
Height: Petite (5'3" and under)      Age: 70s
Posted: May 31, 2017

(some colors on sale)
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Maidenform Smooth & Luxe Satin Belt Robe
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The Maidenform Sleepwear Smooth & Luxe Satin Belt Robe M80004 is pleasantly soft with wide silky waistband and sleeve cuffs. Maidenform Sleepwear's Smooth & Luxe Satin Belt Robe is made of knit rayon/spandex.

(some colors on sale)
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Maidenform Smooth Luxe Push Up T-Shirt Demi Bra
Maidenform 9476 reviews
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The Maidenform Smooth Luxe Push Up T-Shirt Demi Bra 9476 features silky, seamless cups with heavy graduated padding along bottom and sides. Sides are seamless with laser-cut edges for an invisible look under clothing. Maidenform's Smooth Luxe Push Up T-Shirt Demi Bra is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 11, 2017

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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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