Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces. Read more...
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Maidenform One Fab Fit Pure Genius Racerback Bra 7112
Maidenform
7112 One Fab Fit Pure Genius Racerback Bra
30% Off Today! (or more)
$38.00
Now: $26.60
WhiteLatte LiftBlack
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See Discount in Cart
Maidenform 7112 reviews
Maidenform Sleek Smoothers Brief - 2 Pack DM1002
Maidenform
DM1002 Sleek Smoothers Brief - 2 Pack
30% Off Today! (or more)
$32.00
Now: $22.40
ParisNudeParisNudeBlack/Black
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Maidenform DM1002 reviews
Maidenform Pure Genius Boyshort Panty 40848
Maidenform
40848 Pure Genius Boyshort Panty
$11.50
WhiteLatte LiftNavyRising SmokeBlack
Maidenform 40848 reviews
Maidenform Dream Cotton Boyshort Panty DM0002
Maidenform
DM0002 Dream Cotton Boyshort Panty
$11.50
WhiteLatte LiftGrey HeatherBlack
Maidenform DM0002 reviews
Maidenform Control It Hi Waist Thigh Slimmer 12627
Maidenform
12627 Control It Hi Waist Thigh Slimmer
30% Off Today! (or more)
$21.00
Now: $14.70
Latte LiftBlack
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Maidenform 12627 reviews
Maidenform Custom Lift Satin Demi Bra 9729
Maidenform
9729 Custom Lift Satin Demi Bra
30% Off Today! (or more)
$38.00
$19.95 - $26.60
WhiteLatte LiftPink RibbonPlum DreamViolet PurpleSexy Grey AnimalBlackRed Snakeskin Print
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Maidenform 9729 reviews
Maidenform Comfort Devotion Memory Foam T-Back Bra DM9502
Maidenform
DM9502 Comfort Devotion Memory Foam T-Back Bra
30% Off Today! (or more)
$42.00
Now: $29.40
Latte LiftBlack
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Maidenform DM9502 reviews
Maidenform Everyday Value Seamless Hi Cut Panties - 2 Pack 12586
Maidenform
12586 Everyday Value Seamless Hi Cut Panties - 2 Pack
30% Off Today! (or more)
$28.00
Now: $19.60
Latte LiftBlack
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Maidenform 12586 reviews
Maidenform Secure Zip Front Underwire Racerback Sports Bra DM7991
Maidenform
DM7991 Secure Zip Front Underwire Racerback Sports Bra
30% Off Today! (or more)
$44.00
Now: $30.80
White/BlackPinksicle/BlackCharcoal Heather PrintBlack/Bozzeto BlueBlack and White Rhythm
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Maidenform DM7991 reviews
Maidenform Dream Lace Hipster Panty DM0004
Maidenform
DM0004 Dream Lace Hipster Panty
30% Off Today! (or more)
$11.50
Now: $7.95
IvoryLatte LiftSteel Grey/BlackSexy Grey Animal Print
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Maidenform DM0004 reviews
Maidenform Comfort Devotion Super Sexy Maximizer Bra 9461
Maidenform
9461 Comfort Devotion Super Sexy Maximizer Bra
30% Off Today! (or more)
$42.00
Now: $29.40
Ivory/GlossLatte/IvoryBlack/Body Beige
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Maidenform 9461 reviews
Maidenform Dream Tailored Hipster Panty DM0003
Maidenform
DM0003 Dream Tailored Hipster Panty
30% Off Today! (or more)
$11.50
Now: $7.95
WhiteLatte LiftSpotted Animal PrintNavySteel Grey Dot PrintBlack Dot PrintBlack
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Maidenform DM0003 reviews
Maidenform Smooth Luxe Wide Waist Hipster Panty 40871
Maidenform
40871 Smooth Luxe Wide Waist Hipster Panty
30% Off Today! (or more)
$11.50
Now: $7.95
WhiteLatte LiftCamera Red-YNavyBerry BombMorning Fog
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Maidenform 40871 reviews
Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra MFD822
Maidenform
MFD822 Fit to Flirt Plunge Wirefree Allover Lace Bra
30% Off Today! (or more)
$40.00
Now: $28.00
White with SilverGentle Peach w/IvoryGrey Slate with GlossBlack with Navy
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Maidenform MFD822 reviews
Maidenform Peek Out Shapers Thigh Slimmer DM1005
Maidenform
DM1005 Peek Out Shapers Thigh Slimmer
30% Off Today! (or more)
$26.00
Now: $18.20
Sunbaked BeigeBlack/Black Steel Grey
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Maidenform DM1005 reviews
Maidenform Smooth Seamless Hipster Panty DM0017
Maidenform
DM0017 Smooth Seamless Hipster Panty
30% Off Today! (or more)
$11.50
Now: $7.95
WhiteBlack
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Maidenform DM0017 reviews
Maidenform Custom Lift Extra Coverage T-Shirt Bra 9400
Maidenform
9400 Custom Lift Extra Coverage T-Shirt Bra
30% Off Today! (or more)
$38.00
$21.95 - $26.60
WhiteTeal ParadiseDraped Leopard
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Maidenform 9400 reviews
Maidenform Comfort Devotion Memory Foam Demi Bra DM9500
Maidenform
DM9500 Comfort Devotion Memory Foam Demi Bra
30% Off Today! (or more)
$42.00
Now: $29.40
Latte Lift/IvoryNavy/Gloss
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See Discount in Cart
Maidenform DM9500 reviews
Maidenform Custom Lift Underwire Sports Bra DM7990
Maidenform
DM7990 Custom Lift Underwire Sports Bra
30% Off Today! (or more)
$44.00
Now: $30.80
White/BlackPinksicle/BlackCharcoal Heather Print
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See Discount in Cart
Maidenform DM7990 reviews
Maidenform Peek Out Shapers Shorty DM1004
Maidenform
DM1004 Peek Out Shapers Shorty
30% Off Today! (or more)
$22.00
Now: $15.40
Sunbaked BeigeBlack/Black Steel Grey
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See Discount in Cart
Maidenform DM1004 reviews
Maidenform Fit to Flirt Plunge Wirefree Bra with Satin MFD894
Maidenform
MFD894 Fit to Flirt Plunge Wirefree Bra with Satin
30% Off Today! (or more)
$40.00
Now: $28.00
Ivory with BlackLatte with IvoryNavy with BlackVenture Pink
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Maidenform MFD894 reviews
Maidenform Smooth Luxe Wide Waist Boyshort Panty 40872
Maidenform
40872 Smooth Luxe Wide Waist Boyshort Panty
30% Off Today! (or more)
$11.50
Now: $7.95
WhiteLatte LiftCamera Red-YNavyBerry BombMorning Fog
30% Off Today! (or more)
See Discount in Cart
Maidenform 40872 reviews
Maidenform Custom Lift Extra Coverage Bra with Lace 9400L
Maidenform
9400L Custom Lift Extra Coverage Bra with Lace
30% Off Today! (or more)
$38.00
$21.95 - $26.60
Navy/Black LaceVenture Pink
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See Discount in Cart
Maidenform 9400L reviews
Maidenform Slim Waisters High Waist Brief 12553
Maidenform
12553 Slim Waisters High Waist Brief
30% Off Today! (or more)
$37.00
Now: $25.90
Latte LiftBlack
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See Discount in Cart
Maidenform 12553 reviews
Maidenform Ultimate Underwire Sports Bra DM7989
Maidenform
DM7989 Ultimate Underwire Sports Bra
30% Off Today! (or more)
$44.00
Now: $30.80
Blue Digital AnimalCharcoal Heather PrintBlack/Pinksicle
30% Off Today! (or more)
See Discount in Cart
Maidenform DM7989 reviews
Maidenform Comfort Devotion Memory Foam Extra Coverage Bra DM9501
Maidenform
DM9501 Comfort Devotion Memory Foam Extra Coverage Bra
30% Off Today! (or more)
$42.00
Now: $29.40
Latte LiftBlack
30% Off Today! (or more)
See Discount in Cart
Maidenform DM9501 reviews
Maidenform Smooth Luxe Tailored Demi Bra 9470
Maidenform
9470 Smooth Luxe Tailored Demi Bra
30% Off Today! (or more)
$42.00
$19.95 - $27.95
WhiteHoneysuckle/Ooh LilacMorning FogBlack/Spicy Bronze
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Maidenform 9470 reviews
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Maidenform One Fab Fit Pure Genius Racerback Bra
Maidenform 7112 reviews
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The Maidenform One Fab Fit Pure Genius Racerback Bra 7112 features an easy access, plastic front closure. The Y-back is made of pretty stretch floral lace. Maidenform's One Fab Fit Pure Genius Racerback Bra features a seamless, contour cup that is perfect to wear under t-shirts and clingy knits.
Featured Review:
Susan from New Richmond, WI USA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: June 26, 2017

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Maidenform Sleek Smoothers Brief - 2 Pack
Maidenform DM1002 reviews
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The Maidenform Sleek Smoothers Brief - 2 Pack DM1002 offer discreet shaping with the comfort or an everyday panty. Maidenform's Sleek Smoothers Brief - 2 Pack is made of nylon/spandex.
Featured Review:
Marti from San Antonio,TX
Height: Average Height (5'4"-5'8")      Age: 80s and above
Posted: August 14, 2017

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Maidenform Pure Genius Boyshort Panty
Maidenform 40848 reviews
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The Maidenform Pure Genius Boyshort Panty 40848 has a comfy non-roll waistband and seamless construction for no visible panty lines and a perfectly smooth fit. Maidenform's Pure Genius Boyshort Panty offers full rear coverage and is great for everyday wear.
Featured Review:
GLORIA from 60411
Height: Petite (5'3" and under)      Age: 60s
Posted: August 08, 2017

3 for $30.00
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Maidenform Dream Cotton Boyshort Panty
Maidenform DM0002 reviews
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The Maidenform Dream Cotton Boyshort Panty DM0002 are a great basic to stock up on for no-VPL confidence and cotton-soft comfort. Maidenform's Dream Cotton Boyshort Panty is made of cotton/elastane.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 13, 2017

3 for $30.00
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Maidenform Control It Hi Waist Thigh Slimmer
Maidenform 12627 reviews
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The Maidenform Control It Hi Waist Thigh Slimmer 12627 offers softness while at the same time slims and shapes you where you need it most. Light control. Maidenform's Control It Hi Waist Thigh Slimmer is made of nylon, elastane and cotton.
Featured Review:
Carol from Monroe, NJ, USA
Height: Petite (5'3" and under)      Age: 60s
Posted: May 16, 2017

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Maidenform Custom Lift Satin Demi Bra
Maidenform 9729 reviews
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The Maidenform Custom Lift Satin Demi Bra 9729 is uniquely designed with the right amount of lift customized to your cup size. As the cup size increases, the padding decreases to give you a natural look. Maidenform's Custom Lift Satin Demi Bra is tagless for your comfort.
Featured Review:
Meme from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: July 11, 2017

(some colors on sale)
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Maidenform Comfort Devotion Memory Foam T-Back Bra
Maidenform DM9502 reviews
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The Maidenform Comfort Devotion Memory Foam T-Back Bra DM9502 supports and shapes the bust with lightly padded, memory foam underwire cups. Features lace trim on top of cups and on racerback. Maidenform's Comfort Devotion Memory Foam T-Back Bra is made of nylon/spandex.
Featured Review:
Nancy from Dover DE
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: August 25, 2016

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Maidenform Everyday Value Seamless Hi Cut Panties - 2 Pack
Maidenform 12586 reviews
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The Maidenform Everyday Value Seamless Hi Cut Panties - 2 pack 12586 features well-constructed panties for a smooth fit. Maidenform's Everyday Value Seamless Hi Cut Panties - 2 Pack is made of nylon/elastane.
Featured Review:
Linda from Margate/Florida/USA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: August 08, 2017

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Maidenform Secure Zip Front Underwire Racerback Sports Bra
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The Maidenform Secure Zip Front Underwire Racerback Sports Bra DM7991 has breathable, lightly padded cups, front zip closure, and shaping lining at sides. Maidenform's Secure Zip Front Underwire Racerback Sports Bra is made of nylon/spandex.

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Maidenform Dream Lace Hipster Panty
Maidenform DM0004 reviews
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The Maidenform Dream Lace Hipster Panty DM0004 has a pretty floral lace waistband. Maidenform's Dream Lace Hipster Panty is made of nylon/spandex.
Featured Review:
Nikki from Boston
Height: Tall (5'9" and over)      Age: 50s
Posted: August 11, 2017

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Maidenform Comfort Devotion Super Sexy Maximizer Bra
Maidenform 9461 reviews
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The Maidenform Comfort Devotion Super Sexy Maximizer Bra 9461 features a pretty lace overlay along the tops of the cups and at back. Maidenform's Comfort Devotion Super Sexy Maximizer Bra has contour underwire cups with heavy graduated crescent-shaped padding for shape and support.
Featured Review:
Jill from Anderson SC USA
Height: Tall (5'9" and over)      Age: 60s
Posted: March 06, 2017

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Maidenform Dream Tailored Hipster Panty
Maidenform DM0003 reviews
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The Maidenform Dream Tailored Hipster Panty DM0003 is extremely soft and comfortable with their 4-way stretch. Maidenform's Dream Tailored Hipster Panty is made of nylon/spandex with a 100% cotton crotch.
Featured Review:
Barbara from Sioux Falls
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: June 19, 2016

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Maidenform Smooth Luxe Wide Waist Hipster Panty
Maidenform 40871 reviews
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The Maidenform Smooth Luxe Wide Waist Hipster Panty 40871 has a tall, stretch two-layer satin waistband and a breathable, sheer stretch lace front. Tagless. Maidenform's Smooth Luxe Wide Waist Hipster Panty is made of silky nylon/spandex.
Featured Review:
AJ from
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: August 07, 2017

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Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra
Maidenform MFD822 reviews
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The Maidenform Fit to Flirt Plunge Wirefree Allover Lace Bra MFD822 is seductive with plunge front and sheer floral lace. Features convertible straps that may be worn classic style or with crossed back. Maidenform's Fit to Flirt Plunge Wirefree Allover Lace Bra is made of nylon/polyester/spandex.
Featured Review:
ChooChoo from San Francisco
Height: Petite (5'3" and under)      Age: 60s
Posted: June 29, 2017

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Maidenform Peek Out Shapers Thigh Slimmer
Maidenform DM1005 reviews
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The Maidenform Peek Out Shapers Thigh Slimmer DM1005 features lace leg bands that beg to be seen peeking out below your shorts and skirts. The lightweight shaper targets and slims your thighs, tummy, hips and waist. Maidenform's Peek Out Shapers Thigh Slimmer is made of nylon/polyester/spandex.
Featured Review:
Jeannie from High Point NC
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: May 30, 2016

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Maidenform Smooth Seamless Hipster Panty
Maidenform DM0017 reviews
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The Maidenform Smooth Seamless Hipster Panty DM0017 is soft and has a clean, smooth look. Maidenform's Smooth Seamless Hipster Panty is made of nylon/spandex.
Featured Review:
D from Charlestown, WV
Height: Average Height (5'4"-5'8")      Age: 40s
Posted: September 05, 2016

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Maidenform Custom Lift Extra Coverage T-Shirt Bra
Maidenform 9400 reviews
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The Maidenform Custom Lift Extra Coverage T-Shirt Bra 9400 provides beautiful lift and support to the bust with the lightly padded, push up, seamless underwire cups. Features convertible straps. Maidenform's Custom Lift Extra Coverage T-Shirt Bra is made of nylon/spandex.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 06, 2017

(some colors on sale)
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Maidenform Comfort Devotion Memory Foam Demi Bra
Maidenform DM9500 reviews
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The Maidenform Comfort Devotion Memory Foam Demi Bra DM9500 features light padding and a lace inset at top of cups. Maidenform's Comfort Devotion Memory Foam Demi Bra is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 09, 2017

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Maidenform Custom Lift Underwire Sports Bra
Maidenform DM7990 reviews
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The Maidenform Custom Lift Underwire Sports Bra DM7990 is a low impact push up sports bra with moisture wicking cups and convertible padded straps. Maidenform's Custom Lift Underwire Sports Bra is made of nylon/spandex.
Featured Review:
Arleen from Weeki Wachee, FL
Height: Petite (5'3" and under)      Age: 60s
Posted: July 08, 2017

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Maidenform Peek Out Shapers Shorty
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The Maidenform Peek Out Shapers Shorty DM1004 features a lace waistband. The shaper smooths and shapes the hips, waist, thighs and tummy. Maidenform's Peek Out Shapers Shorty is made of nylon/polyester/spandex.

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Maidenform Fit to Flirt Plunge Wirefree Bra with Satin
Maidenform MFD894 reviews
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The Maidenform Fit to Flirt Plunge Wirefree Bra with Satin MFD894 is alluring satin and lace. Features convertible straps that can be worn crossed back or traditional styles. Maidenform's Fit to Flirt Plunge Wirefree Bra with Satin is made of nylon/polyester/spandex.
Featured Review:
Yvonne from
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: May 18, 2016

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Maidenform Smooth Luxe Wide Waist Boyshort Panty
Maidenform 40872 reviews
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The Maidenform Smooth Luxe Wide Waist Boyshort 40872 feels and looks amazing. Maidenform's Smooth Luxe Wide Waist Boyshort is made with nylon/elastane microfiber stretch lace front and opaque knit rear.
Featured Review:
C.M. from Los Angeles
Height: Tall (5'9" and over)      Age: 40s
Posted: October 19, 2015

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Maidenform Custom Lift Extra Coverage Bra with Lace
Maidenform 9400L reviews
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The Maidenform Custom Lift Extra Coverage Bra with Lace 9400L beautifully supports and lifts the bust with lightly-padded, underwire cups. Features convertible straps and elegant floral lace overlay on cups. Maidenform's Custom Lift Extra Coverage Bra with Lace is made of nylon/spandex.
Featured Review:
Pat from Windsor Locks, CT, USA
Height: Petite (5'3" and under)      Age: 70s
Posted: May 31, 2017

(some colors on sale)
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Maidenform Slim Waisters High Waist Brief
Maidenform 12553 reviews
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The Maidenform Slim Waisters High Waist Brief 12553 smooths you 360 degrees, with a tall, double layer torso. Maidenform's Slim Waisters High Waist Brief is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 30, 2014

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Maidenform Ultimate Underwire Sports Bra
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The Maidenform Ultimate Underwire Sports Bra DM7989 has a moisture wicking underwire foam cup with stretch outer cup, mesh accents at center and back. Maidenform's Ultimate Underwire Sports Bra is made of nylon/spandex.

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Maidenform Comfort Devotion Memory Foam Extra Coverage Bra
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The Maidenform Comfort Devotion Memory Foam Extra Coverage Bra DM9501 features lace trim. Lightly-padded, memory foam underwire cups support and shape the bust. Maidenform's Comfort Devotion Memory Foam Extra Coverage Bra is made of nylon/elastane.

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Maidenform Smooth Luxe Tailored Demi Bra
Maidenform 9470 reviews
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The Maidenform Smooth Luxe Tailored Demi Bra 9470 features an embedded underwire for your wearing comfort. Top cup edges are fused, and seamless sides have laser-cut edges for invisible look under clothing. Maidenform's Smooth Luxe Tailored Demi Bra is made of nylon/elastane.
Featured Review:
Evan from California
Height: Petite (5'3" and under)      Age: 20s
Posted: July 23, 2015

(some colors on sale)
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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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