Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces. Read more...
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Maidenform Dream Boyshort Panty 40774
Maidenform
40774 Dream Boyshort Panty
$11.50
Maidenform 40774 reviews
Maidenform One Fabulous Fit Demi Underwire Bra 7959
Maidenform
7959 One Fabulous Fit Demi Underwire Bra
30% Off Today! (or more)
$38.00
$19.95 - $26.60
30% Off Today! (or more)
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Maidenform 7959 reviews
Maidenform Comfort Devotion Demi Bra 9402
Maidenform
9402 Comfort Devotion Demi Bra
30% Off Today! (or more)
$42.00
$24.95 - $29.40
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Maidenform 9402 reviews
Maidenform Fat Free Dressing Tank Top 3266
Maidenform
3266 Fat Free Dressing Tank Top
30% Off Today! (or more)
$43.00
Now: $30.10
WhiteLatte LiftBlack
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Maidenform 3266 reviews
Maidenform Dream Lace Thong 40156
Maidenform
40156 Dream Lace Thong
$11.50
WhiteBody BeigeCamera Red-YNavySteel Grey/BlackBlack
Maidenform 40156 reviews
Maidenform Comfort Devotion Bikini Panty 40046
Maidenform
40046 Comfort Devotion Bikini Panty
$7.95
- $11.50
WhiteLatte LiftNavy/White DotCrystal AnimalBlack
Maidenform 40046 reviews
Maidenform Wear Your Own Bra Take Inches Off Singlet 2556
Maidenform
2556 Wear Your Own Bra Take Inches Off Singlet
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$63.00
Now: $44.10
Body BeigeBlack
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Maidenform 2556 reviews
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Maidenform Dream Boyshort Panty
Maidenform 40774 reviews
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The Maidenform Simply Heaven Boyshort 40774 is made of super-stretch, soft fabric for the perfect fit and feel against your skin. Luxuriously soft, shimmering fabric caresses the body. Maidenform's Simply Heaven Boyshort provides rear definition and lift.
Featured Review:
kelly from Pueblo Colorado USA
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: August 18, 2017

3 for $30.00
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Maidenform One Fabulous Fit Demi Underwire Bra
Maidenform 7959 reviews
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The Maidenform One Fabulous Fit Demi Underwire Bra 7959 features lightly padded cups for smooth shaping. Supports up, down and across the bust, providing seamless uplift shaping. Straps adjust in front for convenience. Maidenform's One Fabulous Fit Demi Underwire Bra features low-plunge styling that makes it the perfect bra to wear under all types of clothing, even deep v-necklines.
Featured Review:
Ruth from FOWLER
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: August 03, 2017

(some colors on sale)
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Maidenform Comfort Devotion Demi Bra
Maidenform 9402 reviews
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The Maidenform Comfort Devotion Demi Bra 9402 has underwire, seamless cups that are lightly padded for shape and support. Maidenform's Comfort Devotion Demi Bra features silky soft microfiber fabric for a comfortable fit. Also see Maidenform Scalloped Lace Hipster Panty 40823.
Featured Review:
Joyce from Lawrence ma usa
Height: Petite (5'3" and under)      Age: 50s
Posted: July 14, 2017

(some colors on sale)
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Maidenform Fat Free Dressing Tank Top
Maidenform 3266 reviews
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The Maidenform Fat Free Dressing Tank Top 3266 is a meant-to-be-seen, firm control shapewear tank top that flattens the tummy and discreetly trims, shapes and smooths your body. Adjustable straps. Maidenform's Fat Free Dressing Tank Top 3266 features a soft, hidden microfiber liner that secretly smooths and shapes the tummy.
Featured Review:
Alicia from Los Angeles
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: September 29, 2016

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Maidenform Dream Lace Thong
Maidenform 40156 reviews
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The Maidenform Dream Lace Thong 40156 features a microfiber body with stretch lace along the top. Maidenform's Dream Lace Thong is mid rise.
Featured Review:
Dawn from Saint Cloud Florida USA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: November 28, 2016

3 for $30.00
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Maidenform Comfort Devotion Bikini Panty
Maidenform 40046 reviews
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The Maidenform Comfort Devotion Bikini Panty 40046 features a lightweight, buttery soft feel. Maidenform's Comfort Devotion Bikini Panty has fused edges for an invisible fit. See matching Maidenform Comfort Devotion Embellished Extra Coverage Bra 9404.
Featured Review:
KountryKoala from Mountain View, CA
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: June 28, 2017

(some colors on sale)
3 for $30.00
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Maidenform Wear Your Own Bra Take Inches Off Singlet
Maidenform 2556 reviews
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The Flexees Wear Your Own Bra Take Inches Off Singlet 2556 delivers fabulous fit and versatility while delivering firm control and comfort. Provides all-over smoothing from bra line to mid thigh. Wear it with your own bra for individualized support. Flexees' Wear Your Own Bra Take Inches Off Singlet has a split crotch for easy bathroom use.
Featured Review:
Eileen from West Allis, WI USA
Height: Tall (5'9" and over)      Age: 20s
Posted: August 15, 2016

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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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