Why Buy Maidenform?  
Maidenform practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles. Whatever your wardrobe challenge, Maidenform has the right bra. The line includes panties in fresh and classic styles as well as innovative shapewear. From the basics to the hottest colors and styles, you can stock up on high-quality, affordable pieces. Read more...
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Maidenform Smooth Luxe Strapless Extra Coverage Bra 9472
Maidenform
9472 Smooth Luxe Strapless Extra Coverage Bra
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$44.00
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WhiteLatte LiftBlack
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Maidenform 9472 reviews
Maidenform Comfort Devotion Memory Foam T-Back Bra DM9502
Maidenform
DM9502 Comfort Devotion Memory Foam T-Back Bra
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$42.00
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Latte LiftBlack
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Maidenform DM9502 reviews
Maidenform Center of Attention Cross Dye Lace Demi Bra 0413LC
Maidenform
0413LC Center of Attention Cross Dye Lace Demi Bra
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$44.00
$24.95 - $30.80
Gentle Peach w/IvoryRed Masquerade/blackPurple/Lilac PetalRising Smoke/PeachBlack w/ Body BeigeNavy/Destiny Pink
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Maidenform 0413LC reviews
Maidenform Natural Boost Demi Bra 9428
Maidenform
9428 Natural Boost Demi Bra
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$38.00
$19.95 - $26.60
Latte LiftBreakwater Blue/BlackSteel Grey/BlackBlack
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Maidenform 9428 reviews
Maidenform One Fabulous Fit Embellished Extra Coverage Bra 7958
Maidenform
7958 One Fabulous Fit Embellished Extra Coverage Bra
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$38.00
$21.95 - $26.60
Navy Tri Dot PrintParis Nude w/IvorySpotted Shell Printblack w/steel Grey
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Maidenform 7958 reviews
Maidenform Custom Lift Extra Coverage T-Shirt Bra 9400
Maidenform
9400 Custom Lift Extra Coverage T-Shirt Bra
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$38.00
$21.95 - $26.60
WhiteTeal ParadiseDraped Leopard
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Maidenform 9400 reviews
Maidenform Comfort Devotion Tailored Plunge Push Up Bra 9442
Maidenform
9442 Comfort Devotion Tailored Plunge Push Up Bra
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$42.00
$24.95 - $29.40
Latte LiftCamera Red-YNavy/White DotBlackGentle Animal PrintLasting Leopard
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Maidenform 9442 reviews
Maidenform Comfort Devotion Memory Foam Demi Bra DM9500
Maidenform
DM9500 Comfort Devotion Memory Foam Demi Bra
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$42.00
Now: $29.40
Latte Lift/IvoryNavy/Gloss
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Maidenform DM9500 reviews
Maidenform Custom Lift Underwire Sports Bra DM7990
Maidenform
DM7990 Custom Lift Underwire Sports Bra
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$44.00
Now: $30.80
White/BlackPinksicle/BlackCharcoal Heather Print
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Maidenform DM7990 reviews
Maidenform Comfort Devotion Spacer Demi Bra DM9350
Maidenform
DM9350 Comfort Devotion Spacer Demi Bra
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$42.00
Now: $29.40
WhiteLatte Lift/IvoryBlack/Body Beige
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Maidenform DM9350 reviews
Maidenform Custom Lift Extra Coverage Bra with Lace 9400L
Maidenform
9400L Custom Lift Extra Coverage Bra with Lace
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$38.00
$21.95 - $26.60
Navy/Black LaceVenture Pink
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Maidenform 9400L reviews
Maidenform Comfort Devotion Spacer Push Up Bra DM9352
Maidenform
DM9352 Comfort Devotion Spacer Push Up Bra
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$42.00
Now: $29.40
White/StoneLatte Lift/IvoryGranite Blue GreyBlack/Body Beige
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Maidenform DM9352 reviews
Maidenform Ultimate Underwire Sports Bra DM7989
Maidenform
DM7989 Ultimate Underwire Sports Bra
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$44.00
Now: $30.80
Blue Digital AnimalCharcoal Heather PrintBlack/Pinksicle
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Maidenform DM7989 reviews
Maidenform Center of Attention Fishnet Cup Demi Bra 0413FC
Maidenform
0413FC Center of Attention Fishnet Cup Demi Bra
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$44.00
Now: $29.95
Venture Pink w/SmokeBlack w/ Body Beige
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Maidenform 0413FC reviews
Maidenform Comfort Devotion Memory Foam Extra Coverage Bra DM9501
Maidenform
DM9501 Comfort Devotion Memory Foam Extra Coverage Bra
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$42.00
Now: $29.40
Latte LiftBlack
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Maidenform DM9501 reviews
Maidenform Casual Comfort Wirefree Lift Bra DM1137
Maidenform
DM1137 Casual Comfort Wirefree Lift Bra
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$36.00
Now: $25.20
WhiteParis NudeNavyBlack
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Maidenform DM1137 reviews
Maidenform Smooth Luxe Tailored Demi Bra 9470
Maidenform
9470 Smooth Luxe Tailored Demi Bra
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$42.00
$19.95 - $27.95
WhiteHoneysuckle/Ooh LilacMorning FogBlack/Spicy Bronze
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Maidenform 9470 reviews
Maidenform Casual Comfort Wirefree Lace Bralette DM1178
Maidenform
DM1178 Casual Comfort Wirefree Lace Bralette
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$36.00
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White/ Pink PirouettePink Pirouette/ IvoryBlack w/ Latte
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Maidenform DM1178 reviews
Maidenform One Fabulous Fit Tailored Demi Bra 7966
Maidenform
7966 One Fabulous Fit Tailored Demi Bra
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$38.00
Now: $25.95
Paris Animal PrintParis Nude w/Ivoryblack w/steel Grey
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Maidenform 7966 reviews
Maidenform Comfort Devotion Ultimate Wirefree Demi Bra 9453
Maidenform
9453 Comfort Devotion Ultimate Wirefree Demi Bra
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$42.00
Now: $28.95
Morning Fog/BlackBlack
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Maidenform 9453 reviews
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Maidenform Smooth Luxe Strapless Extra Coverage Bra
Maidenform 9472 reviews
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The Maidenform Smooth Luxe Strapless Extra Coverage Bra 9472 supports and shapes the bust with lightly padded, underwire cups. The smooth, seamless cups and sides will disappear under clothing. Maidenform's Smooth Luxe Strapless Extra Coverage Bra is made of nylon and elastane.
Featured Review:
Michelle from New York
Height: Tall (5'9" and over)      Age: 60s
Posted: May 09, 2017

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Maidenform Comfort Devotion Memory Foam T-Back Bra
Maidenform DM9502 reviews
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The Maidenform Comfort Devotion Memory Foam T-Back Bra DM9502 supports and shapes the bust with lightly padded, memory foam underwire cups. Features lace trim on top of cups and on racerback. Maidenform's Comfort Devotion Memory Foam T-Back Bra is made of nylon/spandex.
Featured Review:
Nancy from Dover DE
Height: Average Height (5'4"-5'8")      Age: 70s
Posted: August 25, 2016

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Maidenform Center of Attention Cross Dye Lace Demi Bra
Maidenform 0413LC reviews
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The Maidenform Center of Attention Cross Dye Lace Demi Bra 0413LC is beautiful, with floral lace overlay on cups. The medium padded, push up underwire cups lifts and supports the bust. Maidenform's Center of Attention Cross Dye Lace Demi Bra is made of nylon/rayon/spandex.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 12, 2017

(some colors on sale)
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Maidenform Natural Boost Demi Bra
Maidenform 9428 reviews
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The Maidenform Natural Boost Demi Bra 9428 features a beautiful lace overlay along the sides of the cups. Maidenform's Natural Boost Demi Bra has contour/t-shirt underwire cups with medium, graduated crescent-shaped padding along the bottoms and sides.
Featured Review:
TheUndies.com from
Height: Tall (5'9" and over)      Age: Teen
Posted: April 13, 2017

(some colors on sale)
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Maidenform One Fabulous Fit Embellished Extra Coverage Bra
Maidenform 7958 reviews
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The Maidenform One Fabulous Fit Embellished Extra Coverage Bra 7958 offers a smooth, seamless cup with full coverage and light padding for modesty. Non-slip gripper strips on strap undersides. Maidenform's One Fabulous Fit Embellished Extra Coverage Bra is made of nylon/spandex.
Featured Review:
Mary from Bemidji/MN/USA
Height: Average Height (5'4"-5'8")      Age: 60s
Posted: August 17, 2017

(some colors on sale)
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Maidenform Custom Lift Extra Coverage T-Shirt Bra
Maidenform 9400 reviews
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The Maidenform Custom Lift Extra Coverage T-Shirt Bra 9400 provides beautiful lift and support to the bust with the lightly padded, push up, seamless underwire cups. Features convertible straps. Maidenform's Custom Lift Extra Coverage T-Shirt Bra is made of nylon/spandex.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 06, 2017

(some colors on sale)
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Maidenform Comfort Devotion Tailored Plunge Push Up Bra
Maidenform 9442 reviews
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The Maidenform Comfort Devotion Tailored Plunge Push Up Bra 9442 pumps up the cleavage via heavy, graduated padding. Turn up the sex appeal and move with comfort in this sexy little number. Maidenform's Comfort Devotion Tailored Plunge Push Up Bra is made of .
Featured Review:
FlipFlopXOXO from California
Height: Average Height (5'4"-5'8")      Age: 50s
Posted: May 16, 2017

(some colors on sale)
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Maidenform Comfort Devotion Memory Foam Demi Bra
Maidenform DM9500 reviews
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The Maidenform Comfort Devotion Memory Foam Demi Bra DM9500 features light padding and a lace inset at top of cups. Maidenform's Comfort Devotion Memory Foam Demi Bra is made of nylon/elastane.
Featured Review:
TheUndies.com from
Height: Petite (5'3" and under)      Age: Teen
Posted: April 09, 2017

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Maidenform Custom Lift Underwire Sports Bra
Maidenform DM7990 reviews
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The Maidenform Custom Lift Underwire Sports Bra DM7990 is a low impact push up sports bra with moisture wicking cups and convertible padded straps. Maidenform's Custom Lift Underwire Sports Bra is made of nylon/spandex.
Featured Review:
Arleen from Weeki Wachee, FL
Height: Petite (5'3" and under)      Age: 60s
Posted: July 08, 2017

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Maidenform Comfort Devotion Spacer Demi Bra
Maidenform DM9350 reviews
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The Maidenform Comfort Devotion Spacer Demi Bra DM9350 offers smooth, breathable comfort via spacer foam cups. Maidenform's Comfort Devotion Spacer Demi Bra is made of polyester/nylon/spandex.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 03, 2017

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Maidenform Custom Lift Extra Coverage Bra with Lace
Maidenform 9400L reviews
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The Maidenform Custom Lift Extra Coverage Bra with Lace 9400L beautifully supports and lifts the bust with lightly-padded, underwire cups. Features convertible straps and elegant floral lace overlay on cups. Maidenform's Custom Lift Extra Coverage Bra with Lace is made of nylon/spandex.
Featured Review:
Pat from Windsor Locks, CT, USA
Height: Petite (5'3" and under)      Age: 70s
Posted: May 31, 2017

(some colors on sale)
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Maidenform Comfort Devotion Spacer Push Up Bra
Maidenform DM9352 reviews
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The Maidenform Comfort Devotion Spacer Push Up Bra DM9352 is soft and has floral embroidered sides and back and convertible straps that can be worn traditional or crisscross styles. Maidenform Comfort Devotion Spacer Push Up Bra DM9352
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 03, 2017

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Maidenform Ultimate Underwire Sports Bra
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The Maidenform Ultimate Underwire Sports Bra DM7989 has a moisture wicking underwire foam cup with stretch outer cup, mesh accents at center and back. Maidenform's Ultimate Underwire Sports Bra is made of nylon/spandex.

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Maidenform Center of Attention Fishnet Cup Demi Bra
Maidenform 0413FC reviews
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The Maidenform Center of Attention Fishnet Cup Demi Bra 0413FC features heavy graduated padding along bottoms and sides of cup, giving you serious push-up lift. Maidenform's Center of Attention Fishnet Cup Demi Bra is made of nylon/spandex.
Featured Review:
TheUndies.com from
Height: Average Height (5'4"-5'8")      Age: Teen
Posted: April 12, 2017

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Maidenform Comfort Devotion Memory Foam Extra Coverage Bra
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The Maidenform Comfort Devotion Memory Foam Extra Coverage Bra DM9501 features lace trim. Lightly-padded, memory foam underwire cups support and shape the bust. Maidenform's Comfort Devotion Memory Foam Extra Coverage Bra is made of nylon/elastane.

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Maidenform Casual Comfort Wirefree Lift Bra
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The Maidenform Casual Comfort Wirefree Lift Bra DM1137 is a modern styled longline push-up bra with plunging neckline, push-up cups and contemporary mesh inserts. Maidenform's Casual Comfort Wirefree Lift Bra is made of nylon/spandex.

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Maidenform Smooth Luxe Tailored Demi Bra
Maidenform 9470 reviews
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The Maidenform Smooth Luxe Tailored Demi Bra 9470 features an embedded underwire for your wearing comfort. Top cup edges are fused, and seamless sides have laser-cut edges for invisible look under clothing. Maidenform's Smooth Luxe Tailored Demi Bra is made of nylon/elastane.
Featured Review:
Evan from California
Height: Petite (5'3" and under)      Age: 20s
Posted: July 23, 2015

(some colors on sale)
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Maidenform Casual Comfort Wirefree Lace Bralette
Maidenform DM1178 reviews
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The Maidenform Casual Comfort Wirefree Lace Bralette DM1178 is a sexy lace and polka-dot mesh bra with a wireless construction and flexible boning at side seams. Maidenform's Casual Comfort Wirefree Lace Bralette is made of nylon/spandex/rayon.
Featured Review:
ChooChoo from San Francisco
Height: Petite (5'3" and under)      Age: 60s
Posted: August 15, 2017

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Maidenform One Fabulous Fit Tailored Demi Bra
Maidenform 7966 reviews
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The Maidenform One Fabulous Fit Tailored Demi Bra 7966 offers an ideal fit and appearance. Maidenform's One Fabulous Fit Tailored Demi Bra is made of nylon/spandex.
Featured Review:
Lynn from Wilmington NC
Height: Petite (5'3" and under)      Age: 60s
Posted: April 19, 2017

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Maidenform Comfort Devotion Ultimate Wirefree Demi Bra
Maidenform 9453 reviews
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The Maidenform Comfort Devotion Ultimate Wirefree Demi Bra 9453 has contour/t-shirt wireless cups with light padding for shape and support. Maidenform's Comfort Devotion Ultimate Wirefree Demi Bra has a U-shaped back.
Featured Review:
Hester from Cathedral City
Height: Petite (5'3" and under)      Age: 70s
Posted: February 10, 2017

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Maidenform
About Maidenform

Maidenform

Maidenform is a classic example of marketing and design know-how. From its founding in the 1920's as a
3-person shop, Maidenform has always been forward thinking. From changing the way women dress by using a natural silhouette to expanding products to include a younger demographic, Maidenform bras, panties, and shapewear are industry leaders.

Maidenform bras are known for their demi cup and pushup styles, as well as smooth cup bras. Their One Fabulous Fit collection is extremely popular with HerRoom customers who love how the bras lift without giving a padded look. You'll find Maidenform bras in styles for every occasion, including tee shirt bras, strapless bras, longlines, bralets, cotton bras and more. 

Maidenform panties are equally as popular and are available in a vast selection of styles and colors. Maidenform colors will jazz up your panty wardrobe! In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more.

Maidenform has remained to committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve.  With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll  turn to again and again.

Read more about Maidenform.
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