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Firm Foundations by Maidenform

Why Buy Firm Foundations by Maidenform?
Maidenform lingerie practically invented the bra and today they put women of all shapes and ages in great-fitting, supportive bras in dozens of styles.

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Maidenform Firm Foundations Shaping Legging DMS085

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Maidenform Firm Foundations Shaping Legging

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The Maidenform Firm Foundations Shaping Legging DMS085 has a waist control band and smoothes from hips to ankle with full-length toning, moderate control knit. Maidenform's Firm Foundations Shaping Legging is made of nylon and spandex.

Featured Review: ( Of 1 Reviews )

Size : M
I am happy with every purchase I have made. I think if I purchase from HER ROOM I can't go wrong....Especially love my swimsuits at my age it's hard to find a really good fit in swimsuits & bras. HER ROOM has it ALL. Thank you

Susan from Fontana,
Height: Average Height (5'4"-5'8") Age: 70s
Posted: September 10, 2020

Maidenform DMS085
Firm Foundations Shaping Legging

$50.00 Now: $40.00Additional 20% Off Sale Prices!

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Maidenform Firm Foundations Shaping Bodysuit DMS108

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Maidenform Firm Foundations Shaping Bodysuit

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The Maidenform Firm Foundations Shaping Bodysuit DMS108 has padded underwire cups and comes in bra sizes with allover shaping, supportive boning, and straps that convert, with a crotch closure for ease of wear. Maidenform's Firm Foundations Shaping Bodysuit is made of nylon/spandex.

Featured Review: ( Of 4 Reviews )

Size : 38D
Beautiful piece, fits well and very nicely constructed!

Tamyre from BRONX
Height: Average Height (5'4"-5'8") Age: 60s
Posted: September 03, 2021

Maidenform DMS108
Firm Foundations Shaping Bodysuit

$68.00 Now: $39.95Additional 20% Off Sale Colors!

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Maidenform Firm Foundations Cool Comfort Waist Cincher Brief DM5003

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Maidenform Firm Foundations Cool Comfort Waist Cincher Brief

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The Maidenform Firm Foundations Cool Comfort Waist Cincher Brief DM5003 surrounds your waist with shaping powermesh and flexible boning for supportive top-level shaping. Maidenform's Firm Foundations Cool Comfort Waist Cincher Brief is made of nylon/spandex.

Featured Review: ( Of 7 Reviews )

Size : M
Fit's great, looks good on. Only thing I didn't consider was, when you need to go to the bathroom, lot of hooks to be dealt with. Otherwise, love it

Donna from WIndsor SC
Height: Average Height (5'4"-5'8") Age: 50s
Posted: October 12, 2021

Maidenform DM5003
Firm Foundations Cool Comfort Waist Cincher Brief

$54.00 Now: $43.20Additional 20% Off Sale Prices!

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Maidenform Firm Foundations WYOB Body Shaper w/ Cool Comfort DM5004

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Maidenform Firm Foundations WYOB Body Shaper w/ Cool Comfort

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The Maidenform Firm Foundations WYOB Body Shaper w/ Cool Comfort DM5004 is an open bust one piece shaper with powermesh lined panels, underarm smoothing, elastic-free leg openings, and a hook-and-eye crotch opening. Maidenform's Firm Foundations WYOB Body Shaper w/ Cool Comfort is made of nylon/spandex.

Featured Review: ( Of 2 Reviews )

Size : L
Well made for my needs

Anne from Bar Harbor
Height: Petite (5'3" and under) Age: 60s
Posted: September 21, 2018

Maidenform DM5004
Firm Foundations WYOB Body Shaper w/ Cool Comfort

$63.00 Now: $50.40Additional 20% Off Sale Prices!

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Maidenform Firm Foundations Built-in Bra Bodyshaper DM5020

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Maidenform Firm Foundations Built-in Bra Bodyshaper

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The Maidenform Firm Foundations Built-in Bra Bodyshaper DM5020 covers you with shaping fabric and has bra-sized cups with underwires for support. Maidenform's Firm Foundations Built-in Bra Bodyshaper is made of nylon/spandex.

Featured Review: ( Of 1 Reviews )

Size : 42DD
Brilliant! Finally, good support with a totally seamless cup. The supportive lace is outside the cup, where it doesn't irritate, but it's on the sides for a smooth front. The straps stay in place. Wish it came in a 44, but comfy anyway.

Judith from MN
Height: Petite (5'3" and under) Age: 70s
Posted: April 11, 2021

Maidenform DM5020
Firm Foundations Built-in Bra Bodyshaper

$68.00 Now: $39.95Additional 20% Off Sale Colors!

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Maidenform Firm Foundations Hi-Waist Thigh Slimmer DM5001

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Maidenform Firm Foundations Hi-Waist Thigh Slimmer

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The Maidenform Firm Foundations Hi-Waist Thigh Slimmer DM5001 shapes your waist and thighs, and powermesh lining at middle front flattens your tummy. Tall, smoothing back. Maidenform's Firm Foundations Hi-Waist Thigh Slimmer is made of nylon/spandex with a cotton/spandex crotch lining.

Featured Review: ( Of 1 Reviews )

Size : L
This shaper needs to be offered in WHITE

Customer from San Francisco, Ca
Height: Tall (5'9" and over) Age: 30s
Posted: July 18, 2019

Maidenform DM5001
Firm Foundations Hi-Waist Thigh Slimmer

$54.00 Now: $43.20Additional 20% Off Sale Prices!

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Maidenform Firm Foundations Hi-Waist Brief w/ Cool Comfort DM5000

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Maidenform Firm Foundations Hi-Waist Brief w/ Cool Comfort

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The Maidenform Firm Foundations Hi-Waist Brief w/ Cool Comfort DM5000 shapes and slims the torso, tummy and back with firm control. Maidenform's Firm Foundations Hi-Waist Brief w/ Cool Comfort is made of nylon/spandex with a 100% cotton crotch lining.

Featured Review: ( Of 1 Reviews )

Size : L
I would have liked this garment more if there had been a hook or Velcro to open and close the crotch. That would have simplified it when using the toilet. Otherwise it took care of tucking in the “muffin top”!

Veree from Georgia
Height: Average Height (5'4"-5'8") Age: 70s
Posted: June 14, 2022

Maidenform DM5000
Firm Foundations Hi-Waist Brief w/ Cool Comfort

$47.00 Now: $37.60Additional 20% Off Sale Prices!

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Maidenform Firm Foundations Love the Lift Cup Camisole DM0044

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Maidenform Firm Foundations Love the Lift Cup Camisole

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The Maidenform Firm Foundations Love the Lift Cup Camisole DM0044 helps you look lifted and supported with push-up underwire cups while it controls shape and firms your waistline. Maidenform's Firm Foundations Love the Lift Cup Camisole is made of nylon and spandex.

Featured Review: ( Of 9 Reviews )

Size : 40C
I always wear a C cup but even though I really like the firmness of this shaper, the cup leaves a huge gap at the top.

Karen from Riverview
Height: Average Height (5'4"-5'8") Age: 60s
Posted: July 06, 2018

Maidenform DM0044
Firm Foundations Love the Lift Cup Camisole

$58.00 Now: $46.40Additional 20% Off Sale Prices!

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About Maidenform

Maidenform

Maidenform offers bras in styles for every occasion, including T-shirt bras, strapless bras, longlines, bralettes, cotton bras and more. Maidenform panties are equally popular and are available in a vast selection of styles and colors. In addition to neutrals like black, white and nude, there are thongs and panties in fuchsia, bright lavender, coral, grape and more. Maidenform has remained committed to making lingerie that is always fashionable and fresh while delivering the fit and comfort women deserve. With affordable prices and lots of variety, Maidenform can fill your lingerie drawer with bras, panties and shapewear you'll turn to again and again.