Moving Comfort's mantra is "A Fit Woman is a Powerful Woman." The company follows this statement by designing the best sports bras and innovative fitness apparel that support, flatter and inspire women to achieve their personal best. Moving Comfort produces sports bras, running, fitness, yoga and lifestyle apparel. All of the products feature DriLayer technology that wicks away moisture whether working out or just being active throughout the day. Gone are the days where cotton is the only fabric used to make sportswear. Moving Comfort makes their focus to dress women in the most comfortable fitting, fashion-forward sportswear.
Moving Comfort started in 1977 in Arlington, Virginia. Two women runners were tired of wearing men's clothes when they went on a jog. They began creating sportswear designed for women by women. Many of the pieces battled against the things that bothered women when running: thigh rubbing, armpit chafing, cinching and pinching. Together with Progressive Sports Technologies LTD, Moving Comfort performs extensive testing on their bras. They analyze women's movements to determine the proper fabric and construction of each bra for each type of woman. Testing never stops; therefore, Moving Comfort never stops moving forward with their designs.
One of the best selling Moving Comfort styles is the Fiona sports bra. This bra features seam-free molded cups with one-way stretch powermesh that encapsulates the breasts for support and limits up and down movement. This bra is so popular it is listed on hundreds of lists of Best Sports Bras for women. The Workout Hipster Panty is popular because it is silky and stretches, featuring DriLayer moisture-wicking fabric that stays dry and odor-free. The back yoke is mesh for instant air conditioning. All bras, panties and activewear in the collection promise to be comfortable and supportive. By using the best fabrics and intricate designs, Moving Comfort provides an answer for women wanting high quality clothing to accommodate their active lifestyle.
Women love the Luna Encapsulation Compression Sports bra that features compression to prevent bounce and wireless contour cups. One customer said, "My search is over for a high impact lightly padded bra that gives a great shape for women who need a little enhancement, especially in a sports bra, which usually flattens me out in an unflattering way. I still feel feminine in this bra and the support is super."
Moving Comfort began an initiative to work with women and girls to lead a healthy and active lifestyle. The program, Support Your Girls, works towards donating thousands of dollar to Girls in the Game. Girls in the Game promotes fitness and health to girls aged six to 18.
Through their innovative activewear, Moving Comfort is helping women get up and going. They know an active lifestyle will help women be healthy in the future. A sports bra cannot force a woman to workout, but a comfortable, stylish bra can be a great initiative to begin a journey to a better life. Moving Comfort points women in the direction of fitness on the road to being powerful.