With bra-size awareness becoming a hot topic, many women are realizing they are wearing too big a band and too small a cup: that woman who thinks she's a 36C? She might actually wear a 32DD! So where is she going to find the proper size? The answer: Panache Lingerie. With Panache she will find fresh, updated styling designed specifically for the full-figure with all the support she needs to keep her assets in place.

And they do more! Gel bras starting at AA cups, bridal bras, and sports bras, (to G cup!) are supportive and elegant offering body confidence and style that can be found nowhere else. Founded in 1982, Panache is one of the United Kingdom's fastest growing lingerie companies with a proven track record of consistent and profitable growth. Panache continues to build on a loyal and committed customer base by offering a broad range of high quality products that combine fashion, innovation, fit and comfort. Panache is dedicated to bringing the best product and value to customers in both fashion and basics.

The Panache line includes bras, panties, bustiers, camisoles, bathing suits and swim separates in lots of styles. Bras, most designed for larger busts, come in many styles. Popular bra styles include plunge bras, molded tee shirt bras, balconets, three part cup bras and even gel bras for smaller sizes. Tee shirt bras are gently molded for shape and provide good support. Customers like the combination of comfort and silky smooth fabrics. Panache also makes full-coverage sports bras that use encapsulation for support during exercise. Their sports bra gets high marks for keeping 'the girls' in place and nicely shaped even during high-impact activities. The underwire sports bra comes in several fashionable colors, too.

With so much attention paid to fit and support, Panache doesn't neglect the feminine touches that makes these bras so pretty. Some styles come in charming patterns and prints or fashion colors, like plum, deep ruby, coral, slate, blush pink and chocolate. Panache lingerie has couture decorative embellishments such as elegant European embroidery, intricate stretch lace, contrast color lace trim and bows, and satin ribbon. Panache panty styles are equally as pretty and complement the bras. The styles include thongs, briefs and boy shorts with the same European styling and fabulous color palettes as the bras.

Panache is a British company, founded in the U.K. in 1982 by Anthony Power, a lingerie industry executive. Striking out on his own, he established Panache with three basic ideas: comfort, support and fit for an underserved market--women who wear D cups and up. Their gel cup bras reached yet another market--smaller women, starting with size 32AA. Panache is still a family-owned business and has expanded to reach a global market. They now have offices internationally, including New York, Hong Kong and Germany. Panache is still headquartered in Sheffield, England. The company remains committed to designing bras to exacting fit standards. They are continually developing design and manufacturing techniques that create high-quality bras, panties and swimwear that offer women both precise fit and fashion-driven style.