If Playtex conjures up Mom’s bras and girdles, think again. The company is justly famous for support undergarments like the Cross Your Heart and 18 Hour Bra but they also have a commitment to style and beauty to go along with all that comfort. Playtex bras celebrate all the fabulous shapes we women come in and there are styles that go from all-day everyday to pretty enough for special occasions.

For full or hard-to-fit figures, Playtex bras offer features like comfort non-slip straps, seamless bras, 1/2 sizes, and shaping. One of the things we hear from our customers at HerRoom is that Playtex bras are especially appreciated for their stay-put straps. Some Playtex Plus-Size bra styles come with cushioned gel-filled straps that provide support and maximum comfort while staying in place. Many are constructed with a leotard back, which helps eliminate back-fat while providing good support. They also have several styles with side smoothing panels to eliminate bulges.

There are Playtex bras for pretty much every day, every occasion:

▪ The 18 Hour Bra line is especially popular due to its many comfort and support features. The 18 Hour Posture Playtex Bras help align your posture, which is good for your back, a feature especially appreciated by full-figure women. Playtex 18 Hour Original Comfort Strap Wirefree Bra 4693 stays comfortable even through long days (and evenings) and relieves shoulder strain with cushioned straps. Some 18 Hour bra styles have pretty embellishments, like lace or embroidery. And they're fabricated from breathable, cooling materials.

• Looking for natural shaping in all sizes? Whether you want to add a little volume or shape the volume you already have, the The Playtex Cross Your Heart Collection has a style for you. HerRoom customers from sizes 38A to 44D praise the Cross Your Heart line for comfort and fit. The criss-cross design of Cross Your Heart bras creates a natural-looking lift and shaping, while the seamless construction is smooth under clothes.

There’s no need to sacrifice beauty for comfort with Playtex bras—with a mission to let women feel beautiful in all shapes and sizes, they have kept fashion in mind too. Styles like Playtex Secrets Jasmine Embroidery Underwire Bra and TGIF Daisy Jacquard Wire Free Bra are both pretty and comfortable.

For a company that originally made its name producing latex bathing caps, Playtex has sure come a long way. The company has always strived to create products of superior quality. If you’ve seen their print ads and commercials lately, it’s clear that Playtex is also committed to women being comfortable with our basic, flat-out gorgeousness, too. By the way, for a little fun, check-out the commercials and out-takes on playtex.com.