Long known for its impeccable workmanship, Prima Donna specializes in larger size bras and panties. Established in 1865, the Prima Donna lingerie continues today with a reputation for quality that is well-known. In the last decade they have also concentrated on style, creating lingerie with fashionable appeal for all ages. The Prima Donna brand, since the beginning, has been determined to create well thought out and quality designed lingerie styles that women could truly enjoy wearing time and time again. Prima Donna has found a niche customer – women with larger cup sizes, including full figure and plus sizes, filling the demand for cups sizes that range from D to J cups.

What makes Prima Donna a stand out among other bra companies is the highly detailed bra construction process that results in their bra's outstanding quality and fit. Every bra created by the Prima Donna lingerie brand is made from at least 50 pieces of exquisitely detailed and high quality fabrics. And before any Prima Donna bra lands in the hands of a customer, each bra is passed through a quality assurance test to ensure quality construction, a proper fit and overall high quality product. Because of this constant commitment to making the highest quality bra styles, Prima Donna has long remained a leader in the world of women's undergarments.