Skin was founded in 2003 by Susan Beischel, a rising clothing designer and entrepreneur. This luxury lifestyle brand has become successful due to its use of soft cotton and other fabrics, as well as versatile styling. Beischel discovered her career path at 15 when she started sewing her clothes for school. The wholesome Wisconsin country environment she was raised in gave her a life-long appreciation for nature and the purity of natural fabrics. Susan got a BA degree in retail management at the University of Wisconsin at Madison, and graduated All-American National Champion in Women’s Track. Her determined attitude and zeal for excellence typifies her work that yields luxurious, versatile sleepwear and loungewear collections year after year.
Stints at Neiman-Marcus and Ultimo gave her real-life experience before she opened her own lingerie boutique in a friend's retail store. Her goal was to design intimate clothing that was naturally elegant and soft.
Susan soon realized that there was a niche in sensual, sophisticated at-home fashions, so then founded the loungewear company, Skin. This brand features styles that may be worn for sleeping, lounging and going effortlessly from day to night.
Beischel's lounge fashions are an outgrowth of her unique viewpoint, which she calls "The Art of Sensual Living." The basic mission of Skin is to let women embrace life through all the senses, including touch, fragrance, and the lingering emotions that comes away from each encounter. Independent, creative women everywhere will appreciate her dedication to quality. Versatility and long wear are givens.
Organic cotton is one of Susan's favorite fabrics to design with due to its purity and lack of pesticides and chemicals. HerRoom.com is proud to carry these and other Skin fashions for your consummate comfort and enjoyment. Check back with us frequently to see our newest!