Why Buy Smart and Sexy?
Like the name says, you'll feel smart for buying such affordable lingerie and sexy for looking stylish and seductive. This private label company, which creates hundreds of styles and millions of garments a year, knows what women want and makes sexy lacy bras, thongs and more that make every day feel like a special occasion at budget-friendly prices. Read more...

Filter results by:

Smart and Sexy

85045 Lace Unlined Underwire Bra

30% Off Today! (or more)

$20.00

Now: $14.00

30% Off Today! (or more)

See Discount in Cart

Smart and Sexy

85046 Lace Plunge Push Up Underwire Bra

30% Off Today! (or more)

$20.00

Now: $14.00

30% Off Today! (or more)

See Discount in Cart

Smart and Sexy

SA1001 Swim Secret The Getaway Halter Bikini Swim Top

30% Off Today! (or more)

$35.00

Now: $24.50

30% Off Today! (or more)

See Discount in Cart

Smart and Sexy

SA875 Demi Push Up Perfect Bra

30% Off Today! (or more)

$20.00

Now: $14.00

30% Off Today! (or more)

See Discount in Cart

Smart and Sexy

SA876 Lightly Lined Everyday T-Shirt Bra

30% Off Today! (or more)

$20.00

Now: $14.00

30% Off Today! (or more)

See Discount in Cart

Smart and Sexy

SA1002 Swim Secret The Heavenly Convertible Swim Top

30% Off Today! (or more)

$35.00

Now: $24.50

30% Off Today! (or more)

See Discount in Cart

Smart and Sexy

SA1006 Swim Secret The Knockout Bikini Swim Bottom

30% Off Today! (or more)

$20.00

Now: $14.00

30% Off Today! (or more)

See Discount in Cart

Smart and Sexy

SA1008 Swim Secret The Ruffle Cheeky Bikini Swim Bottom

30% Off Today! (or more)

$20.00

Now: $14.00

30% Off Today! (or more)

See Discount in Cart

Smart and Sexy

SA757 Signature Lace Lightly Lined T-Shirt Bra

30% Off Today! (or more)

$20.00

Now: $14.00

30% Off Today! (or more)

See Discount in Cart

Smart and Sexy

SA1005 Swim Secret The Hottie Halter Bikini Swim Top

30% Off Today! (or more)

$35.00

Now: $24.50

30% Off Today! (or more)

See Discount in Cart

Smart and Sexy

SA1007 Swim Secret The Itsy Bikini Swim Botton

30% Off Today! (or more)

$20.00

Now: $14.00

30% Off Today! (or more)

See Discount in Cart

Smart and Sexy

SA131 Lace Boyleg Panty - 2 Pack

30% Off Today! (or more)

$20.00

Now: $14.00

30% Off Today! (or more)

See Discount in Cart

Smart and Sexy

SA1009 Swim Secret The Strappy Cheeky Bikini Swim Bottom

30% Off Today! (or more)

$20.00

Now: $14.00

30% Off Today! (or more)

See Discount in Cart

Smart and Sexy

SA854 Front Close Demi Push Up Bra

30% Off Today! (or more)

$20.00

Now: $14.00

30% Off Today! (or more)

See Discount in Cart

Smart and Sexy

SA1003 Swim Secret The Flirt Bandeau Bikini Swim Top

30% Off Today! (or more)

$35.00

Now: $24.50

30% Off Today! (or more)

See Discount in Cart

Smart and Sexy

SA276 Lace Add 2 Sizes Push Up Bra

30% Off Today! (or more)

$24.00

Now: $16.80

30% Off Today! (or more)

See Discount in Cart

Smart and Sexy

SA1004 Swim Secret The Fabulous Bikini Swim Top

30% Off Today! (or more)

$35.00

Now: $24.50

30% Off Today! (or more)

See Discount in Cart

Smart and Sexy

SA901 Multiway Underwire Bra

30% Off Today! (or more)

$27.00

Now: $18.90

30% Off Today! (or more)

See Discount in Cart

Smart and Sexy

SA895 Micro Push Up with Lace Wings Bra

30% Off Today! (or more)

$20.00

Now: $14.00

30% Off Today! (or more)

See Discount in Cart

Smart and Sexy is a private label lingerie brand owned by Ariela & Associates, founded by CEO and president, Ariela Balk. This global company produces over 60 million garments a year, including intimate apparel, sleepwear and swimwear. Smart and Sexy brand offers fashion-conscious women a fabulous fit, sexy styling, quality, comfort and great value.

Smart and Sexy's lingerie includes gorgeous lace bras with unlined multipart cups, push-up bras for maximum cleavage and matching lavish lace boyleg (boyshort) panties in sexy black and fashion colors. Thong 3-pack multipacks give you triple the sensuous style in fabulous all-over stretch lace. An Add 2 cup sizes push-up bra with a multi-strap racerback is an amazing value for such a great style.

HerRoom.com is pleased to introduce this elegant lingerie collection featuring beauty, comfort and sexy styling at value prices!

FREE SHIPPING with $70 Order »

Lingerie Expert Center »

»home » smart and sexy

Smart and Sexy

(19 items)

Sort By:

New Arrivals
Best Sellers
Top Reviewed
Price: Low To High
Price: High To Low
On Sale

Clear All

Share this Page:

Copied To Clipboard!

Problem in copying to clipboard! Please copy it manually!

Email a Friend

-- OR --

Copy Link

Click for back views

No results found. Please clear filters, or change filter selections.

Click To Order This Style

Smart and Sexy Lace Unlined Underwire Bra

Colors:

Details:

The Smart and Sexy Lace Unlined Underwire Bra 85045 is seductive in sheer floral embroidered lace. Features center bow with jewel accent. Smart and Sexy's Lace Unlined Underwire Bra is made of nylon/spandex.

Featured Review:

Size : 42DDD
I really like this bra's fit! It is true to size and fits wonderfully. The one thing is that although the lace is beautiful, I usually use a foam cup bra. With a lace bra it doesn't hide the nipple definition. This is no fault of the bra and some may like that, but for me I don't like adding attention to my breast area. I purchased some nipple covers and it fixed the problem. I will purchase this bra again.

Mrs. Bea from California Girl USA
Height: Tall (5'9" and over) Age: 40s
Posted: August 14, 2017

QUICK VIEW

Click To Order This Style

Smart and Sexy Lace Plunge Push Up Underwire Bra

Colors:

Details:

The Smart and Sexy Lace Plunge Push Up Underwire Bra 85046 features beautiful embroidered floral lace and scalloped edges. Padded push up cups provide lift for your bosom. Smart and Sexy's Lace Plunge Push Up Underwire Bra is made of nylon/spandex.

Featured Review:

Size : 38C
i would give them a 5 if the straps were wider I love these bras i use to buy the vaserate brand but cant find them locally anymore, like them better when on sale of course the 1st i bought on sale the 2nd was not but liked them so much i went on and ordered it waiting for black to come bk in stock and I have looked high n low for the HOT pink bras and if you can even find them the price is crazy high so if you see the hot pink in your size better grab it!

anna from battletown ky usa
Height: Average Height (5'4"-5'8") Age: 50s
Posted: May 07, 2017

QUICK VIEW

Click To Order This Style

Smart and Sexy Swim Secret The Getaway Halter Bikini Swim Top

Colors:

Details:

The Smart and Sexy Swim Secret The Getaway Halter Bikini Swim Top SA1001 has a contour underwire cup with a removable center halter strap, gathers at middle of cups, and a seamless cup edge. Smart and Sexy's Swim Secret The Getaway Halter Bikini Swim Top is made of polyester/nylon/spandex.

Featured Review:

Size : 36DDD
Very attractive. Beautiful. Fits perfect

Sharon from United States
Height: Petite (5'3" and under) Age: 60s
Posted: August 18, 2017

QUICK VIEW

Click To Order This Style

Smart and Sexy Demi Push Up Perfect Bra

Colors:

Details:

The Smart and Sexy Demi Push Up Perfect Bra SA875 has medium push-up padded cups for improved cleavage. Smart and Sexy's Demi Push Up Perfect Bra is made of polyester/spandex.

Featured Review:

Size : 40C

Cheryl from Oakland Tn
Height: Tall (5'9" and over) Age: 40s
Posted: August 17, 2017

QUICK VIEW

Click To Order This Style

Smart and Sexy Lightly Lined Everyday T-Shirt Bra

Colors:

Details:

The Smart and Sexy Lightly Lined Everyday T-Shirt Bra SA876 has smooth cups and straps that convert back to a crossback. Smart and Sexy's Lightly Lined Everyday T-Shirt Bra is made of polyester/spandex.

Featured Review:

Size : 32B
LOVE THIS BRA!!! I gave it 4 stars because the top of the right cup was slightly bent and I haven't managed to fix it which means no clingy shirts but I love it anyway. This is the first bra that immediately fit since Playtex had nearly sizes. Bought two more bras already!

SissyB from Idaho
Height: Average Height (5'4"-5'8") Age: 40s
Posted: July 24, 2017

QUICK VIEW

Click To Order This Style

Smart and Sexy Swim Secret The Heavenly Convertible Swim Top

Colors:

Details:

The Smart and Sexy Swim Secret The Heavenly Convertible Swim Top SA1002 has medium graduated push-up padding inside cups for a great lift and straps that convert for halter, straight, and crossed racerback wear. Smart and Sexy's Swim Secret The Heavenly Convertible Swim Top is made of nylon, polyester, and spandex.

QUICK VIEW

Click To Order This Style

Smart and Sexy Swim Secret The Knockout Bikini Swim Bottom

Colors:

Details:

The Smart and Sexy Swim Secret The Knockout Bikini Swim Bottom SA1006 is a low rise, fully lined bikini bottom with ruched sides for a flattering fit. Smart and Sexy's Swim Secret The Knockout Bikini Swim Bottom is made of polyester/spandex.

Featured Review:

Size : M
Great fit and love the side accent that appears to trim the hips.

Jennifer from Indiana
Height: Average Height (5'4"-5'8") Age: 40s
Posted: August 03, 2017

QUICK VIEW

Click To Order This Style

Smart and Sexy Swim Secret The Ruffle Cheeky Bikini Swim Bottom

Colors:

Details:

The Smart and Sexy Swim Secret The Ruffle Cheeky Bikini Swim Bottom SA1008 is a flirty, ruffly swim bottom with a low rise fit and a ruched rear for cheeky coverage. Smart and Sexy's Swim Secret The Ruffle Cheeky Bikini Swim Bottom is made of polyester/spandex.

QUICK VIEW

Click To Order This Style

Smart and Sexy Signature Lace Lightly Lined T-Shirt Bra

Colors:

Details:

The Smart and Sexy Signature Lace Lightly Lined T-Shirt Bra SA757 has just the right amount of coverage. Smart and Sexy's Signature Lace Lightly Lined T-Shirt Bra is made of polyester/nylon/spandex.

Featured Review:

Size : 44DD
Love bra! Pretty, Fits well!

Carole from Florida
Height: Average Height (5'4"-5'8") Age: 70s
Posted: June 19, 2017

QUICK VIEW

Click To Order This Style

Smart and Sexy Swim Secret The Hottie Halter Bikini Swim Top

Colors:

Details:

The Smart and Sexy Swim Secret The Hottie Halter Bikini Swim Top SA1005 has a push up underwire cup for a youthful sexy cleavage, stretch halter straps, and goldtone metal hardware accents. Smart and Sexy's Swim Secret The Hottie Halter Bikini Swim Top is made of polyester/nylon/spandex.

QUICK VIEW

Click To Order This Style

Smart and Sexy Swim Secret The Itsy Bikini Swim Botton

Colors:

Details:

The Smart and Sexy Swim Secret The Itsy Bikini Swim Bottom SA1007 is a sexy low rise bikini with a ruched rear, stretchy comfortable body, and is fully lined. Smart and Sexy's Swim Secret The Itsy Bikini Swim Bottom is made of polyester/spandex.

QUICK VIEW

Click To Order This Style

Smart and Sexy Lace Boyleg Panty - 2 Pack

Colors:

Details:

The Smart and Sexy Lace Boyleg Panty - 2 Pack SA131 maximizes your options and sex appeal. Smart and Sexy's Lace Boyleg Panty - 2 Pack is made of nylon/spandex.

Featured Review:

Size : 6
Very cute

Beth from New York
Height: Average Height (5'4"-5'8") Age: 50s
Posted: July 13, 2017

QUICK VIEW

Click To Order This Style

Smart and Sexy Swim Secret The Strappy Cheeky Bikini Swim Bottom

Colors:

Details:

The Smart and Sexy Swim Secret The Strappy Cheeky Bikini Swim Bottom SA1009 is a low rise strappy swim bottom with a full lining. Smart and Sexy's Swim Secret The Strappy Cheeky Bikini Swim Bottom is made of nylon/spandex.

QUICK VIEW

Click To Order This Style

Smart and Sexy Front Close Demi Push Up Bra

Colors:

Details:

The Smart and Sexy Front Close Demi Push Up Bra SA854 has smooth cups and a sexy lace body with racerback. Smart and Sexy's Front Close Demi Push Up Bra is made of nylon/spandex.

QUICK VIEW

Click To Order This Style

Smart and Sexy Swim Secret The Flirt Bandeau Bikini Swim Top

Colors:

Details:

The Smart and Sexy Swim Secret The Flirt Bandeau Bikini Swim Top SA1003 is a bra sized underwire swim top with light padding for modesty and removable straps for halter or strapless styling. Smart and Sexy's Swim Secret The Flirt Bandeau Bikini Swim Top is made of polyester/nylon/spandex.

QUICK VIEW

Click To Order This Style

Smart and Sexy Lace Add 2 Sizes Push Up Bra

Colors:

Details:

The Smart and Sexy Lace Add 2 Sizes Push Up Bra SA276 can bump you up two cup sizes with heavy graduated, crescent-shaped padding! Smart and Sexy's Lace Add 2 Sizes Push Up Bra is made of nylon/spandex.

QUICK VIEW

Click To Order This Style

Smart and Sexy Swim Secret The Fabulous Bikini Swim Top

Colors:

Details:

The Smart and Sexy Swim Secret The Fabulous Bikini Swim Top SA1004 has heavy push-up padding in cups for a cleavage flattering lift. Smart and Sexy's Swim Secret The Fabulous Bikini Swim Top is made of nylon/spandex.

Featured Review:

Size : 32B
Very pretty and the swim top was exactly like the photo online. I went with a smaller size because the size I wanted was out of stock but the smaller size is fine too. Definitely will shop here again! Shipping was fast and I'm glad I came across this site .

Lindust from Reading,PA
Height: Petite (5'3" and under) Age: 50s
Posted: June 24, 2017

QUICK VIEW

Click To Order This Style

Smart and Sexy Multiway Underwire Bra

Colors:

Details:

The Smart and Sexy Multiway Underwire Bra SA901 is a seamless, silky smooth push up bra with removable straps for convertible styling and side seam boning for a supportive fit. Smart and Sexy's Multiway Underwire Bra is made of nylon/spandex.

QUICK VIEW

Click To Order This Style

Smart and Sexy Micro Push Up with Lace Wings Bra

Colors:

Details:

The Smart and Sexy Micro Push Up with Lace Wings Bra SA895 is a sexy demi style cup with firm push up padding along bottom of cup, lace sides and back and wide set adjustable straps. Smart and Sexy's Micro Push Up with Lace Wings Bra is made of polyester/spandex/nylon.

QUICK VIEW

Click for back views

Welcome to HerRoom – the ultimate online lingerie store. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to swimwear, sleepwear, and intimate apparel and beyond. From petite to plus size we offer over 200 brand names - including Chantelle, Maidenform, Playtex and Wacoal - with more of your favorites brands and products being added almost daily to our collections. Our team works hard to provide photos and detailed product information including Customer Reviews, on every page to assist in your product selections. From bathing suits to sexy yoga pants to hosiery, HerRoom offers an unparalleled selection of products, combined with great pricing and top-notch service, to provide the most outstanding lingerie shopping experience for every customer. Enjoy the pleasure and excitement of lingerie shopping from the comfort and convenience of your own home!

Customer Care

About Us

Your Account

Subscribe to our Emails

Proud Supporter of USA Synchronized Swimming, Inc.