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Smart and Sexy Lingerie

Why Buy Smart and Sexy Lingerie?
Like the name says, you'll feel smart for buying such affordable lingerie and sexy for looking stylish and seductive. This private label company, which creates hundreds of styles and millions of garments a year, knows what women want and makes sexy lacy bras, thongs and more that make every day feel like a special occasion at budget-friendly prices. Read more...

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Smart and Sexy Signature Lace Unlined Underwire Bra 85045

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Smart and Sexy Signature Lace Unlined Underwire Bra

30% off Today!

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The Smart and Sexy Signature Lace Unlined Underwire Bra 85045 is seductive, sheer floral embroidered lace. Features center bow with jewel accent. Smart and Sexy's Signature Lace Unlined Underwire Bra is made of nylon/spandex.

Featured Review: ( Of 163 Reviews )

Size : 40C
Love these bras. Always comfortable and pretty!

Janet from Charlotte Michigan USA
Height: Average Height (5'4"-5'8") Age: 70s
Posted: October 16, 2020

Smart and Sexy 85045
Signature Lace Unlined Underwire Bra

$20.00 Now: $14.0030% Off Today!

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30% Off Today!

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Smart and Sexy Everyday Demi Push-Up Bra SA875

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Smart and Sexy Everyday Demi Push-Up Bra

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The Smart and Sexy Everyday Demi Push-Up Bra SA875 has medium push-up padded cups for improved cleavage. Smart and Sexy's Everyday Demi Push-Up Bra is made of polyester/spandex.

Featured Review: ( Of 22 Reviews )

Size : 38D
Was looking for a Demi bra that I could wear with lower cut tops or dresses. Really like how this fits.

Karen from Exton
Height: Average Height (5'4"-5'8") Age: 60s
Posted: September 01, 2020

Smart and Sexy SA875
Everyday Demi Push-Up Bra

$20.00 Now: $14.0030% Off Today!

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30% Off Today!

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Smart and Sexy Signature Lace Deep V Bralette SA874

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Smart and Sexy Signature Lace Deep V Bralette

30% off Today!

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The Smart and Sexy Signature Lace Deep V Bralette SA874 features allover sheer lace with floral embroidery. Removable padding inserts into cup lining. A beautiful choice for sleeping and casual wear. Smart and Sexy's Signature Lace Deep V Bralette is made of nylon/spandex.

Featured Review: ( Of 2 Reviews )

Size : M
I bought a vintage style dress with a very low plunging front and my regular bras didn't look right. I ordered this style and it's absolutely perfect!

Monica from New York
Height: Petite (5'3" and under) Age: 60s
Posted: August 19, 2020

Smart and Sexy SA874
Signature Lace Deep V Bralette

$22.00 Now: $15.4030% Off Today!

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Smart and Sexy Add 2 Cup Sizes Push Up Bra SA276

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Smart and Sexy Add 2 Cup Sizes Push Up Bra

30% off Today!

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The Smart and Sexy Add 2 Cup Sizes Push Up Bra SA276 can bump you up two cup sizes with heavy graduated, crescent-shaped padding! Smart and Sexy's Add 2 Cup Sizes Push Up Bra is made of nylon/spandex.

Featured Review: ( Of 13 Reviews )

Size : 38A
Finally found a bra that makes me look a little more proportionate correctly.

Shelle from Kilgore
Height: Average Height (5'4"-5'8") Age: 30s
Posted: April 30, 2020

Smart and Sexy SA276
Add 2 Cup Sizes Push Up Bra

$24.00 Now: $16.8030% Off Today!

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30% Off Today!

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Smart and Sexy Everyday Lightly Lined T-Shirt Bra SA876

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Smart and Sexy Everyday Lightly Lined T-Shirt Bra

30% off Today!

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The Smart and Sexy Everyday Lightly Lined T-Shirt Bra SA876 has smooth cups and straps that convert back to a crossback. Smart and Sexy's Everyday Lightly Lined T-Shirt Bra is made of polyester/spandex.

Featured Review: ( Of 18 Reviews )

Size : 34DD
I truly like this brand. It fits great and wears great. I'm happy with my purchase.

CW from Goodlettsville
Height: Average Height (5'4"-5'8") Age: 50s
Posted: September 22, 2020

Smart and Sexy SA876
Everyday Lightly Lined T-Shirt Bra

$20.00 Now: $14.0030% Off Today!

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30% Off Today!

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Smart and Sexy Signature Lace Underwire Push Up Bra 85046

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Smart and Sexy Signature Lace Underwire Push Up Bra

30% off Today!

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The Smart and Sexy Signature Lace Underwire Push Up Bra 85046 features beautiful embroidered floral lace and scalloped edges. Padded push up cups provide lift for your bosom. Smart and Sexy's Signature Lace Underwire Push Up Bra is made of nylon/spandex.

Featured Review: ( Of 13 Reviews )

Size : 36C
Perfect fit

Bettie from Richmond, Va
Height: Average Height (5'4"-5'8") Age: 70s
Posted: July 31, 2020

Smart and Sexy 85046
Signature Lace Underwire Push Up Bra

$20.00 Now: $14.0030% Off Today!

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30% Off Today!

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Smart and Sexy Swim Secret The Ruffle Cheeky Bikini Swim Bottom SA1008

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Smart and Sexy Swim Secret The Ruffle Cheeky Bikini Swim Bottom

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The Smart and Sexy Swim Secret The Ruffle Cheeky Bikini Swim Bottom SA1008 is a flirty, ruffly swim bottom with a low rise fit and a ruched rear for cheeky coverage. Smart and Sexy's Swim Secret The Ruffle Cheeky Bikini Swim Bottom is made of polyester/spandex.

Featured Review: ( Of 3 Reviews )

Size : L
I love it! Very comfortable and the ruffle is not only cute, it hides any lines

Darci from Three Rivers
Height: Petite (5'3" and under) Age: 40s
Posted: June 26, 2019

Smart and Sexy SA1008
Swim Secret The Ruffle Cheeky Bikini Swim Bottom

$20.00 Now: $14.0030% Off Today!

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30% Off Today!

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Smart and Sexy Signature Lace Boyleg Panty - 2 Pack SA131

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Smart and Sexy Signature Lace Boyleg Panty - 2 Pack

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The Smart and Sexy Signature Lace Boyleg Panty - 2 Pack SA131 maximizes your options and sex appeal. Smart and Sexy's Signature Lace Boyleg Panty - 2 Pack is made of nylon/spandex.

Featured Review: ( Of 6 Reviews )

Size : 7
Sexy and comfy.

Moli from
Height: Average Height (5'4"-5'8") Age: 40s
Posted: April 12, 2018

Smart and Sexy SA131
Signature Lace Boyleg Panty - 2 Pack

$20.00 Now: $14.0030% Off Today!

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30% Off Today!

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Smart and Sexy Perfect Push Up Bra SA1170A

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Smart and Sexy Perfect Push Up Bra

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The Smart and Sexy Perfect Push Up Bra SA1170A features medium graduated padding and all over lace. Smart and Sexy's Perfect Push Up Bra is made of nylon/spandex.

Featured Review: ( Of 2 Reviews )

Size : 40B
This is a very nice bra

Amy from USA
Height: Petite (5'3" and under) Age: 50s
Posted: August 01, 2020

Smart and Sexy SA1170A
Perfect Push Up Bra

$27.00 Now: $18.9030% Off Today!

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Smart and Sexy Curvy Delicate Lace & Dot High-Waist Cheeky Panty SA1248

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Smart and Sexy Curvy Delicate Lace & Dot High-Waist Cheeky Panty

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The Smart and Sexy Curvy Delicate Lace & Dot High-Waist Cheeky Panty SA1248 stuns with its corsetry-inspired crossed straps, glimpses of skin, and combination of patterns. Smart and Sexy's Curvy Delicate Lace & Dot High-Waist Cheeky Panty is made from nylon and spandex.

Smart and Sexy SA1248
Curvy Delicate Lace & Dot High-Waist Cheeky Panty

$14.00 Now: $9.8030% Off Today!

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30% Off Today!

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Smart and Sexy Perfect Light Lined Convertible T-Shirt Bra SA1136A

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Smart and Sexy Perfect Light Lined Convertible T-Shirt Bra

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The Smart and Sexy Perfect Light Lined Convertible T-Shirt Bra SA1136A converts for halter or crisscross wear, with padded underwire cups and lace at front, with a soft microfiber body. Smart and Sexy's Perfect Light Lined Convertible T-Shirt Bra is made of polyester/nylon/spandex.

Smart and Sexy SA1136A
Perfect Light Lined Convertible T-Shirt Bra

$27.00 Now: $18.9030% Off Today!

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30% Off Today!

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Smart and Sexy Curvy Strappy Demi Push-Up Bra SA1204

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Smart and Sexy Curvy Strappy Demi Push-Up Bra

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The Smart and Sexy Curvy Strappy Demi Push-Up Bra SA1204 has chic details like floral lace and strappy bands, creating a cool "caged" look that will look sensuous under low necklines. Medium graduated padding. Smart and Sexy's Curvy Strappy Demi Push-Up Bra is made of nylon and spandex.

Featured Review: ( Of 1 Reviews )

Size : 42DDD
My wife loves it design and fit great product

j Zito from Ashburn VA
Height: Tall (5'9" and over) Age: 60s
Posted: October 07, 2020

Smart and Sexy SA1204
Curvy Strappy Demi Push-Up Bra

$26.00 Now: $18.2030% Off Today!

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30% Off Today!

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Smart and Sexy Swim Secret The Getaway Halter Bikini Swim Top SA1001

...

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Smart and Sexy Swim Secret The Getaway Halter Bikini Swim Top

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The Smart and Sexy Swim Secret The Getaway Halter Bikini Swim Top SA1001 has a contour underwire cup with a removable center halter strap, gathers at middle of cups, and a seamless cup edge. Smart and Sexy's Swim Secret The Getaway Halter Bikini Swim Top is made of polyester/nylon/spandex.

Featured Review: ( Of 10 Reviews )

Size : 38DD
Super cute top. Fit true to size and looks great on. Only wish there were more colors available in my size.

Sandy from Omaha
Height: Tall (5'9" and over) Age: 50s
Posted: July 13, 2020

Smart and Sexy SA1001
Swim Secret The Getaway Halter Bikini Swim Top

$35.00$20.00 - $16.95(some colors on sale)

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Smart and Sexy Swim Secret The Heavenly Convertible Swim Top SA1002

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Smart and Sexy Swim Secret The Heavenly Convertible Swim Top

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The Smart and Sexy Swim Secret The Heavenly Convertible Swim Top SA1002 has medium graduated push-up padding inside cups for a great lift and straps that convert for halter, straight, and crossed racerback wear. Smart and Sexy's Swim Secret The Heavenly Convertible Swim Top is made of nylon, polyester, and spandex.

Featured Review: ( Of 3 Reviews )

Size : 38D
Nice quality item, sturdy and comfortable. My only negative is that the cups have padding for boosting and when a person is a D or larger, padding is not wanted. It seems like there is less room because of it. I will keep this but will also re-order DD to see if it fits better.

Jennifer from Las Vegas
Height: Average Height (5'4"-5'8") Age: 40s
Posted: August 14, 2018

Smart and Sexy SA1002
Swim Secret The Heavenly Convertible Swim Top

$35.00$20.00 - $16.95(some colors on sale)

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Smart and Sexy Swim Secret The Knockout Bikini Swim Bottom SA1006

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Smart and Sexy Swim Secret The Knockout Bikini Swim Bottom

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The Smart and Sexy Swim Secret The Knockout Bikini Swim Bottom SA1006 is a low rise, fully lined bikini bottom with ruched sides for a flattering fit. Smart and Sexy's Swim Secret The Knockout Bikini Swim Bottom is made of polyester/spandex.

Featured Review: ( Of 6 Reviews )

Size : L
Nice bottoms but cut lower in the front than I like.

Sarah from NC
Height: Average Height (5'4"-5'8") Age: 50s
Posted: May 29, 2020

Smart and Sexy SA1006
Swim Secret The Knockout Bikini Swim Bottom

$20.00 Now: $12.00

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Smart and Sexy Curvy High Rise Mesh & Lace Bikini Panty SA906

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Smart and Sexy Curvy High Rise Mesh & Lace Bikini Panty

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The Smart and Sexy Curvy High Rise Mesh & Lace Bikini Panty SA906 is sheer at front and back with a curved cheeky back. Smart and Sexy's Curvy High Rise Mesh & Lace Bikini Panty is made of polyester/spandex.

Smart and Sexy SA906
Curvy High Rise Mesh & Lace Bikini Panty

$14.00 Now: $9.8030% Off Today!

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Smart and Sexy Signature Lace Thong - 2 Pack SA849

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Smart and Sexy Signature Lace Thong - 2 Pack

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The Smart and Sexy Signature Lace Thong - 2 Pack SA849 provides a sexy low rise fit and sheer coverage. Smart and Sexy's Signature Lace Thong - 2 Pack is made of nylon and spandex.

Smart and Sexy SA849
Signature Lace Thong - 2 Pack

$20.00 Now: $14.0030% Off Today!

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30% Off Today!

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Smart and Sexy Curvy High Rise Cheeky Panty SA905

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Smart and Sexy Curvy High Rise Cheeky Panty

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The Smart and Sexy Curvy High Rise Cheeky Panty SA905 features a waist that adjusts and has a closure at back, with a polka-dot mesh and sheer lace body, cheeky rear and a boyshort body. Smart and Sexy's Curvy High Rise Cheeky Panty is made of nylon/spandex.

Smart and Sexy SA905
Curvy High Rise Cheeky Panty

$14.00 Now: $9.8030% Off Today!

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30% Off Today!

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Smart and Sexy Swim Secret The Hottie Halter Bikini Swim Top SA1005

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Smart and Sexy Swim Secret The Hottie Halter Bikini Swim Top

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The Smart and Sexy Swim Secret The Hottie Halter Bikini Swim Top SA1005 has a push up underwire cup for a youthful sexy cleavage, stretch halter straps, and goldtone metal hardware accents. Smart and Sexy's Swim Secret The Hottie Halter Bikini Swim Top is made of polyester/nylon/spandex.

Smart and Sexy SA1005
Swim Secret The Hottie Halter Bikini Swim Top

$35.00 Now: $24.5030% Off Today!

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30% Off Today!

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Smart and Sexy Smooth Multiway Add-1-Size Bra SA901

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Smart and Sexy Smooth Multiway Add-1-Size Bra

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The Smart and Sexy Smooth Multiway Add-1-Size Bra SA901 is a seamless, silky smooth push up bra with removable straps for convertible styling and side seam boning for a supportive fit. Smart and Sexy's Smooth Multiway Add-1-Size Bra is made of nylon/spandex.

Featured Review: ( Of 1 Reviews )

Size : 38C
Great product, very versatile, ergonomic, and beautiful; it protects your breast from all movements even when you crouch or jump, your breast is in place; it gives me the confidence to move as I please.

Gricel from Texas
Height: Average Height (5'4"-5'8") Age: 40s
Posted: May 02, 2019

Smart and Sexy SA901
Smooth Multiway Add-1-Size Bra

$27.00 Now: $17.95

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Smart and Sexy Swim Secret The Fabulous Bikini Swim Top SA1004

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Smart and Sexy Swim Secret The Fabulous Bikini Swim Top

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The Smart and Sexy Swim Secret The Fabulous Bikini Swim Top SA1004 has heavy push-up padding in cups for a cleavage flattering lift. Smart and Sexy's Swim Secret The Fabulous Bikini Swim Top is made of nylon/spandex.

Featured Review: ( Of 1 Reviews )

Size : 32B
Very pretty and the swim top was exactly like the photo online. I went with a smaller size because the size I wanted was out of stock but the smaller size is fine too. Definitely will shop here again! Shipping was fast and I'm glad I came across this site .

Lindust from Reading,PA
Height: Petite (5'3" and under) Age: 50s
Posted: June 24, 2017

Smart and Sexy SA1004
Swim Secret The Fabulous Bikini Swim Top

$35.00 Now: $14.95

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Smart and Sexy Swim Secret The Flirt Bandeau Bikini Swim Top SA1003

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Smart and Sexy Swim Secret The Flirt Bandeau Bikini Swim Top

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The Smart and Sexy Swim Secret The Flirt Bandeau Bikini Swim Top SA1003 is a bra sized underwire swim top with light padding for modesty and removable straps for halter or strapless styling. Smart and Sexy's Swim Secret The Flirt Bandeau Bikini Swim Top is made of polyester/nylon/spandex.

Smart and Sexy SA1003
Swim Secret The Flirt Bandeau Bikini Swim Top

$35.00 Now: $14.95

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Smart and Sexy is a private label lingerie brand owned by Ariela & Associates, founded by CEO and president, Ariela Balk. This global company produces over 60 million garments a year, including intimate apparel, sleepwear and swimwear. Smart and Sexy brand offers fashion-conscious women a fabulous fit, sexy styling, quality, comfort and great value.

Smart and Sexy's lingerie includes gorgeous lace bras with unlined multipart cups, push-up bras for maximum cleavage and matching lavish lace boyleg (boyshort) panties in sexy black and fashion colors. Panty 2-pack multipacks give you double the sensuous style in fabulous all-over stretch lace. An Add 2 cup sizes push-up bra with a multi-strap racerback is an amazing value for such a great style.

HerRoom is pleased to introduce this elegant lingerie collection featuring beauty, comfort and sexy styling at value prices!