Va Bien was established in 1979 by Richard and Marianne Gimble, who believed that undergarments were essential for confident, successful dressing. Together they designed a lingerie line that concentrated on resolving figure problems to provide a more pleasing silhouette. They incorporated more beautiful fabrics with new technological properties and comfort features, to supply lightweight, but supportive lingerie, including the Ultra-Lift bra with patented cups that feature 3 stays sandwiched between thin foam layers. They designed seamless bras, vintage-inspired bras, and full figure bras with lavish embroidery and cups up to size 52.
Their Smooth Couture shapewear shaped curves rather than flattening them, using well-placed hidden seams. Also included in the Va Bien collections, Bridal foundations designed for ultimate support and comfort under wedding gowns. Firm paneling and strategic boning were paired to create that perfect "hourglass silhouette" that every bride desires. Push-up plunge bras boost the bust under low cut bridal gowns for sexy cleavage.
Today, the Va Bien brand sells in over 30 countries. Va Bien has been awarded several patents for its figure-enhancing, innovative designs that include bra cups which keep strapless bras in place, and control systems that keep low back bodysuits in place.
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